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  • All HBS Web  (9,164)
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  • November 1989 (Revised March 1992)
  • Background Note

Concept Testing

By: Robert J. Dolan
Describes concept testing products. Presents guidelines for effective design, execution, and interpretation of test procedures. Discusses limitations of these techniques and sets out the situations for which they are appropriate. View Details
Keywords: Marketing; Mathematical Methods; Forecasting and Prediction
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Dolan, Robert J. "Concept Testing." Harvard Business School Background Note 590-063, November 1989. (Revised March 1992.)
  • September 1996
  • Supplement

Howard, Shea & Chan Asset Management (D): Sales Presentation, Video

By: Benson P. Shapiro
Presents a sales presentation, allowing students and executive participants to develop a set of criteria for such a presentation and apply them to a real one. View Details
Keywords: Presentations; Sales; Financial Services Industry
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Shapiro, Benson P. "Howard, Shea & Chan Asset Management (D): Sales Presentation, Video." Harvard Business School Video Supplement 597-501, September 1996.
  • April 2009
  • Case

Performance Management at Intermountain Healthcare

By: Richard M.J. Bohmer and Alexander Romney
Intermountain Healthcare is a 21-hospital integrated delivery system serving Utah and southern Idaho that is nationally recognized for its highly structured approach to managing the quality of clinical care. This case describes Intermountain's system for improving... View Details
Keywords: Financial Strategy; Health Care and Treatment; Standards; Service Delivery; Outcome or Result; Motivation and Incentives; Health Industry; Idaho; Utah
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Bohmer, Richard M.J., and Alexander Romney. "Performance Management at Intermountain Healthcare." Harvard Business School Case 609-103, April 2009.
  • Video

Lillete Dubey

Lillete Dubey, Director of India-based Primetime Theatre Company, discusses her decision to establish a company that produces original plays set in local contexts, aiming to find the Indian voice in English-language theater. View Details
  • 26 Sep 2017
  • Blog Post

A Summer Internship with the International Rescue Committee

In November of 2015 I set in the upper deck of Faneuil Hall in Boston, looking on as300 people from 80 countries congregated to take their oath as the newest crop View Details

    James E. Austin

    Dr. Austin holds the Eliot I. Snider and Family Professor of Business Administration, Emeritus at the Harvard Business School. Previously he held the John G. McLean Professorship and the Richard P. Chapman Professorship. He has been a member of the Harvard... View Details

    Keywords: agribusiness
    • June 30, 2020
    • Article

    Scaling Up Behavioral Science Interventions in Online Education

    By: Rene F. Kizilcec, Justin Reich, Michael Yeomans, Christoph Dann, Emma Brunskill, Glenn Lopez, Selen Turkay, Joseph J. Williams and Dustin Tingley
    Online education is rapidly expanding in response to rising demand for higher and continuing education, but many online students struggle to achieve their educational goals. Several behavioral science interventions have shown promise in raising student persistence and... View Details
    Keywords: Online Learning; Behavioral Interventions; Scale; Education; Online Technology; Performance Improvement
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    Kizilcec, Rene F., Justin Reich, Michael Yeomans, Christoph Dann, Emma Brunskill, Glenn Lopez, Selen Turkay, Joseph J. Williams, and Dustin Tingley. "Scaling Up Behavioral Science Interventions in Online Education." Proceedings of the National Academy of Sciences 117, no. 26 (June 30, 2020).
    • September 2020 (Revised May 2024)
    • Case

    Hot Wheels: Launching The Mixed Play Experience

    By: Elie Ofek, Andres Terech and Nicole Tempest Keller
    Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., had developed an entirely new “mixed play” product experience that blended familiar Hot Wheels play in the physical world with breakthrough play in... View Details
    Keywords: Toys; Go-to-market Strategy; Product Development; Technological Innovation; Product Launch; Product Positioning; Decision Making; Marketing; Strategy; Los Angeles
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    Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels: Launching The Mixed Play Experience." Harvard Business School Case 521-017, September 2020. (Revised May 2024.)

      John T. Gourville

      John Gourville is the Albert J. Weatherhead, Jr. Professor of Business Administration at the Harvard Business School.  He joined the HBS Marketing Unit in 1995 after receiving his Ph.D. at the University of Chicago in marketing and behavioral research.  His most... View Details

      Keywords: agribusiness; biotechnology; consumer products; health care; high technology; medical supplies; pharmaceuticals; retailing
      • 2014
      • Working Paper

      Principals and Their Car Dealers: What Do Targets Tell About Their Relation?

      By: Jan Bouwens, Eddy Cardinaels and Jingwen Zhang
      In this study we describe target setting and target achievements for a car dealership. Car dealers are eligible for a discount on the purchase price conditional on their achieving the sales targets set by the franchisor. We show that car dealers (franchisees) who... View Details
      Keywords: Goals and Objectives; Motivation and Incentives; Franchise Ownership; Auto Industry; Retail Industry
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      Bouwens, Jan, Eddy Cardinaels, and Jingwen Zhang. "Principals and Their Car Dealers: What Do Targets Tell About Their Relation?" Harvard Business School Working Paper, No. 14-107, April 2014.
      • 2013
      • Article

      Minimal S-Universality Criteria May Vary in Size

      By: Noam D. Elkies, Daniel M. Kane and Scott Duke Kominers
      In this note, we give simple examples of sets $\mathcal{S}$ of quadratic forms that have minimal $\mathcal{S}$-universality criteria of multiple cardinalities. This answers a question of Kim, Kim, and Oh [KKO05] in the negative. View Details
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      Elkies, Noam D., Daniel M. Kane, and Scott Duke Kominers. "Minimal S-Universality Criteria May Vary in Size." Journal de Théorie des Nombres de Bordeaux 25, no. 3 (2013): 557–563.
      • July 2003
      • Case

      Day Aristotle Went Missing, The: A Parable

      Aristotle disappears during a festival in his honor. The citizens of Athens use various representations of Aristotle to find him. Sets off a discussion of which theories are most realistic, complex, and useful. View Details
      Keywords: Management; Theory
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      Austin, Robert D. "Day Aristotle Went Missing, The: A Parable." Harvard Business School Case 604-009, July 2003.
      • October–November 2019
      • Article

      A New Perspective on Post-Earnings-Announcement-Drift: Using a Relative Drift Measure

      By: Michael Clement, Joonho Lee and Kevin Ow Yong
      Prior research finds that there is a delayed reaction to both analyst-based earnings surprises and random-walk-based earnings surprises. Focusing on the market reaction from the post-announcement window, prior studies show that analyst-based drift is larger than random... View Details
      Keywords: Business Earnings; Financial Reporting; Market Timing; Behavioral Finance
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      Clement, Michael, Joonho Lee, and Kevin Ow Yong. "A New Perspective on Post-Earnings-Announcement-Drift: Using a Relative Drift Measure." Journal of Business Finance & Accounting 46, no. 9–10 (October–November 2019): 1123–1143.
      • 20 May 2022
      • News

      The Great Onshoring: Inside the Transcontinental Chip Race

      • April 2006 (Revised September 2009)
      • Case

      BYD Company, Ltd.

      By: Robert S. Huckman and Alan D. MacCormack
      Considers whether BYD Co., Ltd., the largest Chinese maker of rechargeable batteries, should enter the Chinese automobile industry by acquiring Qinchuan Auto, a state-owned car manufacturer. Set just after BYD's initial public offering on the Hong Kong Stock Exchange... View Details
      Keywords: Mergers and Acquisitions; Labor; Production; Competitive Advantage; Diversification; Auto Industry; Battery Industry; Manufacturing Industry; China
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      Huckman, Robert S., and Alan D. MacCormack. "BYD Company, Ltd." Harvard Business School Case 606-139, April 2006. (Revised September 2009.)
      • February 1993
      • Background Note

      Teaching Notes: Communicating the Teacher's Wisdom

      By: James E. Austin
      Provides guidance for the preparation of teaching notes. Sets forth the rationale for teaching notes, what they should contain and why, and how they can be prepared. Based on the experiences of Harvard Business School faculty. View Details
      Keywords: Business Education; Teaching
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      Austin, James E. "Teaching Notes: Communicating the Teacher's Wisdom." Harvard Business School Background Note 793-105, February 1993.
      • 02 May 2014
      • News

      Does Unusual Weather Cause More Crime?

      • 17 Apr 2014
      • News

      How Literature Creates A More Moral Future CEO

      • August 2017 (Revised February 2023)
      • Case

      Managing Diversity and Inclusion at Yelp

      By: Michael Luca, Joshua Schwartzstein and Gauri Subramani
      This case explores the industry-wide lack of employee diversity in the technology sector and Yelp’s decision to take a leadership position in identifying strategies to increase diversity. The goal of the case is to provide an opportunity for students to develop a... View Details
      Keywords: Diversity; Employees; Leading Change; Strategy; Organizational Culture; Technology Industry
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      Luca, Michael, Joshua Schwartzstein, and Gauri Subramani. "Managing Diversity and Inclusion at Yelp." Harvard Business School Case 918-009, August 2017. (Revised February 2023.)
      • January 2017
      • Case

      TalentCorp Malaysia and the Returning Expert Programme

      By: William R. Kerr, Danielle Li, Mathis Wagner and Alexis Brownell
      TalentCorp Malaysia runs the "Returning Expert Programme" (REP), a government program designed to encourage Malaysian professionals abroad to return home through use of various incentives. The REP is intended to combat the "brain drain," caused by highly educated... View Details
      Keywords: Malaysia; Diaspora; Brain Drain; Migration; Diasporas; Government and Politics; Immigration; Human Capital; Programs; Malaysia
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      Kerr, William R., Danielle Li, Mathis Wagner, and Alexis Brownell. "TalentCorp Malaysia and the Returning Expert Programme." Harvard Business School Case 817-092, January 2017.
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