Qualitative Case Studies - Publications - Faculty & Research

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Doing Business in a Divided World - Alumni

Administration, Senior Associate Dean for Business and Global Society Professor Peter Tufano, Baker Foundation Professor of Business Administration 10:00 a.m. Case Study Discussion: Jeff Harmening at General... View Details

20 Dec 2017
Lessons from the Classroom

How to Design a Better Customer Experience

65 percent of customers are likely to speak negatively about their experience, and 48 percent who had negative experiences shared them with 10 or more other people, according to a study in a 2010 Harvard Business Review article. Only 25... View Details

Keywords: by Dina Gerdeman; Health; Entertainment & Recreation

29 Aug 2014
Working Paper Summaries

Patent Trolls

Keywords: by Lauren Cohen, Umit G. Gurun & Scott Duke Kominers

17 Aug 2006
Working Paper Summaries

Corporate Governance and Networks: Bankers in the Corporate Networks of Brazil, Mexico, and the United States circa 1910

Keywords: by Aldo Musacchio

02 Jun 2016
Blog Post

Applying to the JD/MBA Program

Joanna: I grew up in Maryland and went to Yale for undergrad, where I studied Economics and East Asian Studies. Before grad school, I spent one year in investment banking and two years in capital markets at Bank of America Merrill Lynch... View Details

04 Oct 2021
What Do You Think?

How Do We Make Sure the Right People End Up with Power in Organizations?

(iStockphoto/Rawpixel) The subject of power has a certain intoxicating aura about it. Maybe that’s why I studied and wrote about interorganizational power in channels of distribution while teaching courses in marketing too long ago. The... View Details

Keywords: by James Heskett

22 Jul 2002
Research & Ideas

Is Performance-Based Pricing the Right Price for You?

pricing. The September 14, 1998 issue of Advertising Age reports that the percentage of marketers who compensate agencies on billings (media purchases) dropped from 71 percent in 1983 to 35 percent in 1997. Furthermore, the average profit margins of large agencies,... View Details

Keywords: by Benson Shapiro; Manufacturing

January 2016
Case

Haiti Hope: Innovating the Mango Value Chain

By: Amy C. Edmondson and Jean-François Harvey

This case study examines a market-based approach to economic development through the eyes of NGO TechnoServe's project manager, implementing a US$9.5 million five-year public-private partnership between Coca-Cola, IDB, and USAID. The case ends at the beginning of the... View Details

Citation

Educators

Purchase

13 Nov 2013
Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

really goes away. Since the dawn of advertising, retailers have made a point of marketing separate lines of branded products for men and women in many categories, even in cases where their functions are essentially the same. It's a... View Details

Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto

22 May 2007
First Look

First Look: May 22, 2007

evaluate their theory by looking at the design evolution of two software product platforms through the modeling lens of design structure matrices (DSMs) and design rule theory. Our analysis shows that DSM models and options theory can explain how real-world... View Details

Keywords: Martha Lagace

20 Jan 2023
Blog Post

The Importance of Mentorship: A Conversation With Professor Ting Zhang

collecting data and writing papers), and I simply could not have gotten through the process without the support of my family and the many grad students and faculty who supported me along the way. I’m in this field and study mentorship... View Details

14 Jul 2014
Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

typical consumers think. That's fine if you only want to keep making incremental improvements to your products, says Jill Avery, senior lecturer at Harvard Business School and a former brand manager at Gillette, Samuel Adams, and AT&T. "Traditional market research... View Details

Keywords: by Michael Blanding

Profile

Tim Kluska

memorable classroom moment? To illustrate the immersive nature of the case method, our entire section dressed up in black turtlenecks, emulating the iconic style of the case protagonist we View Details

11 Jun 2012
Research & Ideas

When Business Competition Harms Society

"It's certainly cheaper than paying for repairs." The study shows that owners of vehicles that fail an emissions test are 11 percent less likely to return to that facility the following year, which implies that those same... View Details

Keywords: by Carmen Nobel; Auto

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Technology & Operations Management Awards & Honors - Faculty & Research

Studies in Management (Dublin, Ireland, June 2004) for “Exploring the Relationships between Product Development and Environmental Turbulence: The Case of Mobile TLC Services,” with T. Buganza and C.... View Details

01 Apr 2013
Research & Ideas

First Minutes are Critical in New-Employee Orientation

tasks, including data entry. All participants completed day one of the study (receiving $35 for their trouble). They were given the choice of whether to return on the second day (in which case they'd receive... View Details

Keywords: by Carmen Nobel; Web Services; Service; Telecommunications

21 Jan 2014
First Look

First Look: January 21

Davin, Joseph P., Sunil Gupta, and Mikołaj Jan Piskorski Abstract—We study the impact of peer behavior on the adoption of mobile apps in a social network. To identify social influence properly, we introduce latent space as an approach to... View Details

Keywords: Sean Silverthorne

08 May 2023
Research & Ideas

How Trump’s Anti-Immigrant Rhetoric Crushed Crowdfunding for Minority Entrepreneurs

entrepreneurs were less likely to meet their fundraising goals during periods like this of high anxiety over immigration, the study finds. “You can compare quarters within the same year and find the connection between the hostile rhetoric... View Details

Keywords: by Scott Van Voorhis

08 Nov 2011
First Look

First Look: Nov. 8

PublicationsHow Much Is a Reduction of Your Customers' Wait Worth? An Empirical Study of the Fast-Food Drive-Thru Industry Based on Structural Estimation Methods Authors:Gad Allon, Awi Federgruen, and Margaret P. Pierson... View Details