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Show Results For
- All HBS Web
(10,419)
- People (19)
- News (2,436)
- Research (2,486)
- Events (38)
- Multimedia (245)
- Faculty Publications (1,794)
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- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Big Messages, Small Screens, Many Choices
Business Administration and Chair of the General Management Program at HBS. Gupta, whose current academic interests lie in mobile advertising, mobile payments, and mobile commerce, described the difficult landscape confronting marketers... View Details
- 09 Feb 2012
- Sharpening Your Skills
Sharpening Your Skills: Online Marketing
Questions To Be Answered: What's the strategy for managing consumer reviews on my site? Do people watch online video ads?. How can I get more out of my customer loyalty campaign? Are online coupon programs like Groupon effective? What's... View Details
- 25 Nov 2014
- First Look
First Look: November 25
cuts in all parts of the business. They face choices in whether to employ layoffs or furloughs (unpaid leaves) for any needed workforce reductions, and whether to enact hiring freezes and other cost-saving changes to employee and executive compensation View Details
Keywords: Carmen Nobel
- 18 Nov 2010
- Research & Ideas
GM’s IPO: Back to the Future
auto makers have made advances, and Korean manufacturers are focusing on improving their quality and innovating on warranties and assurance programs to remove consumer uncertainty. Much further down the road, competition will come from... View Details
- 25 Oct 2004
- Research & Ideas
Planning for Surprises
programs as a "house of cards"? A: Predictable surprises loom in most organizations. Frequent-flyer programs are simply one example that affects a lot of people. Most of us collect our miles and... View Details
Keywords: by Martha Lagace
- 09 Feb 2004
- Research & Ideas
Got a New Strategy? Now Make it Happen
years ago we launched a research program to develop a process that leaders could use to engage their people in an honest conversation. The "strategic fitness process" was designed in partnership with senior executives to enhance... View Details
Keywords: by Michael Beer & Russell A. Eisenstat
- September 2023 (Revised September 2024)
- Technical Note
Measuring and Managing Social Impact
By: Brian Trelstad, Gerald Chertavian and Susan Pinckney
A brief overview of how to measure social impact at nonprofits, social organizations, and impact investments. View Details
Keywords: Analysis; Change; Transformation; Decision Making; Cost vs Benefits; Decision Choices and Conditions; Decisions; Forecasting and Prediction; Public Sector; Entrepreneurship; Social Entrepreneurship; Fairness; Entrepreneurial Finance; Governance; Governing and Advisory Boards; Policy; Innovation and Management; Knowledge Acquisition; Knowledge Use and Leverage; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Analysis, Tools, and Techniques; Management Practices and Processes; Resource Allocation; Measurement and Metrics; Standards; Strength and Weakness; Mission and Purpose; Success; Performance; Performance Evaluation; Philanthropy and Charitable Giving; Strategic Planning; Programs; Risk and Uncertainty; Social Enterprise; Non-Governmental Organizations; Social Issues; United States
Trelstad, Brian, Gerald Chertavian, and Susan Pinckney. "Measuring and Managing Social Impact." Harvard Business School Technical Note 324-017, September 2023. (Revised September 2024.)
- 03 Feb 2014
- Research & Ideas
The Tricky Business of Managing Web Advertising Affiliates
better to manage these programs in-house or to use outside experts. . Power Of The Network Affiliate networks slash the cost of buying ads for sellers through the use of advertising marketplaces. In essence, sellers are able to place... View Details
- 01 Mar 2004
- Lessons from the Classroom
Mission to Mars: It Really Is Rocket Science
employ to successfully return to the Red Planet. The case, "Mission to Mars," looks at changes the space agency has made not only recently but also over several decades as it followed a faster, simpler approach to program... View Details
Keywords: by Sean Silverthorne
- 28 Oct 2015
- Research & Ideas
A Dedication to Creation: India's Ad Man Ranjan Kapur
the General Management Program at Harvard Business School. In the discussion, conducted last August in Mumbai, Kapur reflects on some 50 years in the advertising industry, starting in the “Mad Men” era of the 1960s, experiencing the dawn... View Details
- 24 Jan 2012
- First Look
First Look: Jan. 24
(C):http://cb.hbsp.harvard.edu/cb/product/806101-PDF-ENG PunchTab, Inc. Ramana Nanda, William R. Kerr, and Lauren BarleyHarvard Business School Case 812-033 PunchTab was a Silicon Valley start-up, founded in 2011, that was developing an Internet-based turnkey customer... View Details
Keywords: Sean Silverthorne
- 23 Sep 2008
- First Look
First Look: September 23, 2008
contrast to traditional approaches in which WWF country programs operated relatively independently, the new strategy involves integrating WWF US more fully within the global WWF network, and fostering longer-term, trust-based... View Details
Keywords: Martha Lagace
- 10 Apr 2019
- HBS Case
How Entrepreneurs Can Turn Lead Into Gold
non-market, non-pecuniary resources.” “For example, [startup] accelerator programs dedicate a huge amount of programming on how to pitch to raise money, and these programs... View Details
- 08 Aug 2017
- First Look
First Look at Research and Ideas, August 8, 2017
case details the origins and development of KP. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/317106-PDF-ENG Harvard Business School Case 817-035 Waze Connected Citizens Program Di-Ann Eisnor, director of growth at Waze,... View Details
Keywords: Sean Silverthorne
- 16 Dec 2014
- First Look
First Look: December 16
direction, Radiometer began an intensive program of process improvements using the Danaher Business System (DBS), an iterative tool system and company culture that sought to continuously improve the company's growth and lean and... View Details
Keywords: Sean Silverthorne
- 22 Jun 2009
- Research & Ideas
“Too Big To Fail”: Reining In Large Financial Firms
read in Washington since it was submitted to Congress in January by a Congressional Oversight Panel. Congress created the five-member panel last October when it enacted the $700 billion Troubled Asset Relief Program (TARP) to rescue... View Details
- 15 Nov 2016
- First Look
November 15, 2016
firms’ incentives to innovate and that private sector firms are more sensitive to IPR protection than SOEs. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50643 Fiscal Risk and the Portfolio of Government Programs... View Details
Keywords: Sean Silverthorne
- 14 Apr 2015
- First Look
First Look: April 14
appropriate relational contracts within the firm. In this paper we report the first results from a research program designed to test the empirical validity of this idea. We use the quasi-randomized roll out across multiple sites within a... View Details
Keywords: Sean Silverthorne
- 22 Dec 2016
- Op-Ed
The Small Business Administration is a Model for How to Drive Economic Growth
eliminating SBA programs. Rather, it was an ambitious plan to make it easier for constituencies, like small businesses, to access the programs and services that are in place to help them. “The SBA is perhaps the perfect prototype for a... View Details
Keywords: by Karen Mills
- 07 Sep 2020
- Research & Ideas
How to Help Small Businesses Survive COVID's Next Phase
through a few months, when normalcy would resume. The Paycheck Protection Program (PPP)—government-funded forgivable loans designed to help businesses pay their employees—would help them weather the storm. Six months later, there’s still... View Details