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      • April 1987
      • Supplement

      Inland Steel Co. Product Policy, Video 1: Changing Technology and Markets

      By: Benson P. Shapiro and Lawrence B. Levine
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      Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy, Video 1: Changing Technology and Markets." Harvard Business School Video Supplement 887-538, April 1987.
      • April 1987 (Revised October 1989)
      • Case

      Winchell Lighting, Inc. (A)

      By: Robin Cooper and Robert S. Kaplan
      Designed to teach students how to trace marketing costs to products. View Details
      Keywords: Cost Accounting; Marketing; Consumer Products Industry
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      Cooper, Robin, and Robert S. Kaplan. "Winchell Lighting, Inc. (A)." Harvard Business School Case 187-074, April 1987. (Revised October 1989.)
      • March 1987
      • Background Note

      Variety vs. Value: Two Generic Approaches to Product Policy

      By: Benson P. Shapiro
      Keywords: Product; Policy; Marketing
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      Shapiro, Benson P. "Variety vs. Value: Two Generic Approaches to Product Policy." Harvard Business School Background Note 587-119, March 1987.
      • March 1987 (Revised May 1988)
      • Case

      Inland Steel Co. Product Policy (A): Changing Markets and Technology

      By: Benson P. Shapiro and Lawrence B. Levine
      Keywords: Product Marketing; Steel Industry
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      Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy (A): Changing Markets and Technology." Harvard Business School Case 587-134, March 1987. (Revised May 1988.)
      • February 1987 (Revised October 1989)
      • Teaching Note

      Rohm and Haas (A): New Product Marketing Strategy, Teaching Note

      By: V. Kasturi Rangan
      Teaching Note for (9-587-055). View Details
      Keywords: Chemical Industry
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      Rangan, V. Kasturi. "Rohm and Haas (A): New Product Marketing Strategy, Teaching Note." Harvard Business School Teaching Note 587-129, February 1987. (Revised October 1989.)
      • December 1986 (Revised November 1989)
      • Case

      Hewlett-Packard: Manufacturing Productivity Division (A)

      By: Benson P. Shapiro and Lawrence B. Levine
      In late summer 1986, the management of the Manufacturing Productivity Division (MPD) of Hewlett-Packard (HP) was in the process of making major market selection and product policy decisions. MPD is a small division which develops and markets manufacturing productivity... View Details
      Keywords: Business Divisions; Marketing; Product Marketing; Market Entry and Exit; Production; Research and Development; Manufacturing Industry
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      Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (A)." Harvard Business School Case 587-101, December 1986. (Revised November 1989.)
      • December 1986 (Revised December 1987)
      • Case

      Hewlett-Packard: Manufacturing Productivity Division (B)

      By: Benson P. Shapiro and Lawrence B. Levine
      Asks where in the Hewlett-Packard (HP) network of groups and sectors the Manufacturing Productivity Division should be placed. Provides a great deal of background regarding marketing, sales, and engineering at HP. It is thus possible to expand and broaden the... View Details
      Keywords: Business Divisions; Marketing; Production; Networks; Sales; Expansion; Manufacturing Industry
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      Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (B)." Harvard Business School Case 587-102, December 1986. (Revised December 1987.)
      • December 1986 (Revised January 1988)
      • Case

      Hewlett-Packard: Manufacturing Productivity Division (C)

      By: Benson P. Shapiro and Lawrence B. Levine
      Focuses on the development of a "market driven" culture at Hewlett-Packard (HP); the conflict between autonomous, well integrated divisions making products responsive to their own markets and a greater degree of systems integration at the corporate level; and the... View Details
      Keywords: Business Divisions; Marketing; Marketing Strategy; Production; Organizational Culture; Research and Development; Sales; Integration; Manufacturing Industry
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      Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (C)." Harvard Business School Case 587-103, December 1986. (Revised January 1988.)
      • December 1986 (Revised March 1991)
      • Supplement

      Caterpillar-Komatsu in 1986

      By: Christopher A. Bartlett
      Provides an update to the global competitive interaction between Caterpillar and Komatsu described in companion cases Caterpillar Tractor and Komatsu Ltd. Caterpillar's response to Komatsu's growing market share is outlined, then the impact of rapidly changing... View Details
      Keywords: Competition; Currency Exchange Rate; Price; Global Strategy; Policy; Market Participation; Strategy; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry
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      Bartlett, Christopher A. "Caterpillar-Komatsu in 1986." Harvard Business School Supplement 387-095, December 1986. (Revised March 1991.)
      • September 1986 (Revised August 1987)
      • Case

      Pressco, Inc.--1984

      By: William E. Fruhan Jr.
      A marketing representative of heavy industrial equipment needs to evaluate the net present value of his equipment from the perspective of the buyer under changing tax regulations. View Details
      Keywords: Machinery and Machining; Valuation; Product Positioning; Performance Evaluation; Taxation; Price; United States
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      Fruhan, William E., Jr. "Pressco, Inc.--1984." Harvard Business School Case 287-025, September 1986. (Revised August 1987.)
      • August 1986 (Revised May 1989)
      • Case

      Ingersoll-Rand: Channel Selection and Management

      By: E. Raymond Corey and V. Kasturi Rangan
      Keywords: Marketing Channels; Marketing; Management; Industrial Products Industry
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      Corey, E. Raymond, and V. Kasturi Rangan. "Ingersoll-Rand: Channel Selection and Management." Harvard Business School Case 587-045, August 1986. (Revised May 1989.)
      • August 1986 (Revised May 1993)
      • Case

      Rohm and Haas (A): New Product Marketing Strategy

      By: V. Kasturi Rangan and Lesley Susan
      Joan Macey, Rohm and Haas' market manager for Metalworking Fluid Biocides, found that sales of a new biocide, Kathon MWX, was utterly disappointing. This was all the more puzzling since sales of her other product--Kathon 886 MW, a liquid biocide used only in... View Details
      Keywords: Communication Strategy; Marketing Strategy; Product Launch; Distribution; Performance; Sales
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      Rangan, V. Kasturi, and Lesley Susan. "Rohm and Haas (A): New Product Marketing Strategy." Harvard Business School Case 587-055, August 1986. (Revised May 1993.)
      • 1986
      • Chapter

      Marketing Advanced Manufacturing Processes

      By: D. A. Leonard-Barton and J. Gogan
      Keywords: Marketing; Production; Technological Innovation; Manufacturing Industry; Technology Industry
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      Leonard-Barton, D. A., and J. Gogan. "Marketing Advanced Manufacturing Processes." In Implementing Advanced Technology, edited by D. Davis. San Francisco: Jossey-Bass, 1986.
      • May 1986 (Revised October 1993)
      • Case

      Moet-Hennessy Group

      By: Malcolm S. Salter
      Presents the strategic and organizational problems of a venerable French firm pursuing product and financial diversification in an international context. View Details
      Keywords: Globalization; Product Marketing; Organizations; Diversification; France
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      Salter, Malcolm S. "Moet-Hennessy Group." Harvard Business School Case 386-191, May 1986. (Revised October 1993.)
      • May 1986 (Revised July 1995)
      • Case

      General Mills, Inc.: Yoplait Custard-Style Yogurt (A)

      By: John A. Quelch
      Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test... View Details
      Keywords: Food; Product Development; Product Marketing; Food and Beverage Industry; United States
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      Quelch, John A. "General Mills, Inc.: Yoplait Custard-Style Yogurt (A)." Harvard Business School Case 586-087, May 1986. (Revised July 1995.)
      • May 1986
      • Supplement

      General Mills, Inc.: Yoplait Custard-Style Yogurt (B)

      By: John A. Quelch
      Yoplait's director of new product development is finalizing plans for the national introduction of custard-style Yoplait. Based on the results of a mini-market test and a BASES laboratory test market. View Details
      Keywords: Food; Product Launch; Product Development; Product Marketing; Food and Beverage Industry; United States
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      Quelch, John A. "General Mills, Inc.: Yoplait Custard-Style Yogurt (B)." Harvard Business School Supplement 586-088, May 1986.
      • April 1986 (Revised May 1988)
      • Case

      Sun Microsystems, Inc. (B)

      By: Kim B. Clark
      Dissects the manufacturing process and procedures of a high-end computer manufacturer. The main issue is how to introduce new products and ramp them up quickly in a competitive environment where time-to-market is crucial. Focuses on engineering change orders--how they... View Details
      Keywords: Factories, Labs, and Plants; Time Management; Product Launch; Production; Business Processes; Competitive Strategy; Computer Industry
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      Clark, Kim B. "Sun Microsystems, Inc. (B)." Harvard Business School Case 686-134, April 1986. (Revised May 1988.)
      • April 1986 (Revised September 1993)
      • Case

      Sun Microsystems, Inc. (A)

      By: Steven C. Wheelwright
      Sun Microsystems managers must decide whether to launch a new product into manufacturing. Teaching objectives include: 1) an analysis of the competitive environment, 2) examination of technological choices, 3) understanding of the new product development process, and... View Details
      Keywords: Decision Choices and Conditions; Product Launch; Product Development; Production; Competitive Strategy; Computer Industry
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      Wheelwright, Steven C. "Sun Microsystems, Inc. (A)." Harvard Business School Case 686-133, April 1986. (Revised September 1993.)
      • September 1985
      • Case

      H.J. Heinz Co.: Plastic Bottle Ketchup (B)

      By: John A. Quelch
      The Heinz Ketchup product manager discovers she does not have sufficient finished inventory and production capacity to meet trade demand for a new plastic bottle ketchup. Alternatives include cancelling promotion events and putting the trade on allocation. View Details
      Keywords: Distribution; Crisis Management; Innovation and Invention; Product Marketing; Food and Beverage Industry
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      Quelch, John A. "H.J. Heinz Co.: Plastic Bottle Ketchup (B)." Harvard Business School Case 586-036, September 1985.
      • September 1985 (Revised September 1987)
      • Case

      H.J. Heinz Co.: Plastic Bottle Ketchup (A)

      By: John A. Quelch
      The Heinz Ketchup product manager must decide whether or not to launch a new plastic bottle and, if so, what marketing program and support to place behind it. View Details
      Keywords: Decisions; Food; Product Launch; Innovation and Invention; Food and Beverage Industry
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      Quelch, John A. "H.J. Heinz Co.: Plastic Bottle Ketchup (A)." Harvard Business School Case 586-035, September 1985. (Revised September 1987.)
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