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      Product Line ManagementRemove Product Line Management →

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      • March 1995 (Revised April 1997)
      • Case

      Co-operative Bank, The

      By: Robert S. Kaplan and Srikant M. Datar
      A British bank with strong roots in the cooperative movement encounters declining profitability in an increasingly competitive and deregulated financial services industry. It attempts to grow by broadening its customer base and increasing the range of products and... View Details
      Keywords: Product; Competition; Expansion; Cost Management; Activity Based Costing and Management; Profit; Banking Industry; Financial Services Industry
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      Kaplan, Robert S., and Srikant M. Datar. "Co-operative Bank, The." Harvard Business School Case 195-196, March 1995. (Revised April 1997.)
      • February 1995 (Revised September 1995)
      • Case

      The Bourland Companies

      By: William J. Poorvu and John H. Vogel Jr.
      Michael Bourland, the president of the Bourland Companies, needs to refinance two properties, an office building in southern New Hampshire and a retail property in Massachusetts. He is considering three alternatives: a renewal of a bank mini-perm, a 15-year mortgage... View Details
      Keywords: Capital Markets; Property; Mortgages; Family Business; Financial Management; Family Ownership; Real Estate Industry; Massachusetts; North and Central America
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      Poorvu, William J., and John H. Vogel Jr. "The Bourland Companies." Harvard Business School Case 395-151, February 1995. (Revised September 1995.)
      • 1995
      • Book

      Cases in Product Management

      By: John A. Quelch
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      Quelch, John A. Cases in Product Management. Burr Ridge, IL: Irwin, 1995.
      • December 1994 (Revised May 1999)
      • Case

      3M Optical Systems: Managing Corporate Entrepreneurship

      By: Christopher A. Bartlett and Afroze A Mohammed
      A middle-level division manager must decide whether he should support an investment request for a third attempt at launching a new product developed by a struggling business unit. Describes the long, difficult process by which the unit has developed the product--a... View Details
      Keywords: Managerial Roles; Decision Choices and Conditions; Corporate Entrepreneurship; Product Launch; Problems and Challenges; Product Development; Consumer Products Industry
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      Bartlett, Christopher A., and Afroze A Mohammed. "3M Optical Systems: Managing Corporate Entrepreneurship." Harvard Business School Case 395-017, December 1994. (Revised May 1999.)
      • December 1994
      • Case

      Intel's Pentium: When the Chips Are Down (A)

      By: Stephen A. Greyser and Norman Klein
      Intel, the largest-selling manufacturer of microprocessor computer chips, finds itself in a brand-threatening situation when a flaw is revealed in its top-of-the-line Pentium chip. The story is front-page news for weeks. The company invested tens of millions of dollars... View Details
      Keywords: Advertising; Engineering; Crisis Management; Brands and Branding; Production; Failure; Semiconductor Industry
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      Greyser, Stephen A., and Norman Klein. "Intel's Pentium: When the Chips Are Down (A)." Harvard Business School Case 595-058, December 1994.
      • December 1994
      • Case

      AB SKA (Sweden)

      By: David F. Hawkins, V.G. Narayanan and Robert L. Simons
      A senior manager faces three accounting and control decisions related to a new R&D project: to expense or capitalize, how to implement management control over the R&D function, and how to use activity-based cost drivers for product costing. View Details
      Keywords: Cost Accounting; Management Practices and Processes; Cost Management; Activity Based Costing and Management; Research and Development; Sweden
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      Hawkins, David F., V.G. Narayanan, and Robert L. Simons. "AB SKA (Sweden)." Harvard Business School Case 195-180, December 1994.
      • 01 Dec 1994
      • Conference Presentation

      Design and Scheduling of Apparel Manufacturing Systems with Both Slow and Quick Production Lines

      By: J. H. Hammond, Z. B. Tang and F. H. Abernathy
      Keywords: Design; Planning; Production; Apparel and Accessories Industry; Manufacturing Industry
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      Hammond, J. H., Z. B. Tang, and F. H. Abernathy. "Design and Scheduling of Apparel Manufacturing Systems with Both Slow and Quick Production Lines." Paper presented at the IEEE Conference on Decision and Control, IEEE Computer Society Press, December 01, 1994.
      • November 1994
      • Case

      Pilkington Float Glass--1955

      By: Kim B. Clark
      The case examines the development of the float glass process at Pilkington in the mid-1950s. Pilkington has pursued the development of a radically new process for flat glass production, but has experienced serious problems at each stage of development. The senior... View Details
      Keywords: Transformation; Decision Choices and Conditions; Technological Innovation; Product Development; Research and Development; Commercialization; Technology
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      Clark, Kim B. "Pilkington Float Glass--1955." Harvard Business School Case 695-024, November 1994.
      • November 1994 (Revised June 1996)
      • Case

      Dennis Hightower: Walt Disney's Transnational Manager

      By: Ashish Nanda
      Describes the actions taken by Dennis Hightower as president of Disney Consumer Products in Europe and the Middle East from 1988 to 1994. Focuses on how he has established a regional office and knit local operations closer together, the benefits that the process has... View Details
      Keywords: Organizational Change and Adaptation; Leadership; Change Management; Corporate Strategy; Personal Development and Career; Consumer Products Industry; Consumer Products Industry; Europe
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      Nanda, Ashish. "Dennis Hightower: Walt Disney's Transnational Manager." Harvard Business School Case 395-056, November 1994. (Revised June 1996.)
      • November 1994 (Revised May 1996)
      • Case

      Walt Disney's Dennis Hightower-- Taking Charge

      By: Ashish Nanda
      In 1987, Dennis Hightower, was recruited from outside for a newly created position as head of Disney Consumer Products European operations. Hightower has to win initial acceptance of entrenched country managers, integrate the company's diverse subsidiaries closer... View Details
      Keywords: Organizational Change and Adaptation; Leadership; Change Management; Corporate Strategy; Personal Development and Career; Consumer Products Industry; Consumer Products Industry; Europe
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      Nanda, Ashish. "Walt Disney's Dennis Hightower-- Taking Charge." Harvard Business School Case 395-055, November 1994. (Revised May 1996.)
      • November 1994 (Revised October 2011)
      • Background Note

      Innovation: A Customer-Driven Approach

      By: Marco Iansiti, Thomas J. Kosnik and Ellen Stein
      Provides a selection of methodologies for the investigation of user needs, concept development, and product design. View Details
      Keywords: Customer Relationship Management; Product Design
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      Iansiti, Marco, Thomas J. Kosnik, and Ellen Stein. "Innovation: A Customer-Driven Approach." Harvard Business School Background Note 695-016, November 1994. (Revised October 2011.)
      • October 1994
      • Case

      Allegheny Ludlum Steel Corporation (Abridged)

      By: Steven C. Wheelwright
      Describes a decision facing Allegheny Ludlum Steel Corp. in June 1985: whether to continue to compete in the silicon steel business in the face of stiff competition from imports. Includes a complete description of the company's productivity improvement systems and... View Details
      Keywords: Decision Choices and Conditions; Business Strategy; Performance Improvement; Management Systems; Technology; Steel Industry
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      Wheelwright, Steven C. "Allegheny Ludlum Steel Corporation (Abridged)." Harvard Business School Case 695-023, October 1994.
      • October 1994 (Revised November 1994)
      • Case

      Alcoma: The Strategic Use of Frozen Concentrated Orange Juice Futures

      By: Ray A. Goldberg, Phil Herndon and Katherine L. Morris
      Increases in orange tree production led to an orange juice surplus. How does one manage price risk in the orange juice industry under these conditions? View Details
      Keywords: Hedging; Plant-Based Agribusiness; Price; Risk Management; Futures and Commodity Futures; Food and Beverage Industry
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      Goldberg, Ray A., Phil Herndon, and Katherine L. Morris. "Alcoma: The Strategic Use of Frozen Concentrated Orange Juice Futures." Harvard Business School Case 595-029, October 1994. (Revised November 1994.)
      • September 1994 (Revised October 2002)
      • Case

      Citibank: Launching the Credit Card in Asia Pacific (A)

      By: V. Kasturi Rangan
      Consumer Bank pondered the possibilities of launching a credit card in the Asia Pacific region. The bank's New York headquarters, and several of its country managers in the region, were not enthusiastic. But others were supportive because of the opportunity to expand... View Details
      Keywords: Product Launch; Service Operations; Value Creation; Customer Focus and Relationships; Trade; Business Strategy; Expansion; Laws and Statutes; Banking Industry; Asia; New York (city, NY)
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      Rangan, V. Kasturi. "Citibank: Launching the Credit Card in Asia Pacific (A)." Harvard Business School Case 595-026, September 1994. (Revised October 2002.)
      • September 1994 (Revised September 1994)
      • Case

      Acer Group, The: Vision for the Year 2000

      By: D. Quinn Mills and Richard C. Wei
      In the early 1990s, Acer, Inc. set two goals: to be a top-five PC company worldwide in 1995 and to be a global consortium of companies by the year 2000. The company identified potential obstacles concerning capital, image, number of experienced international managers,... View Details
      Keywords: Mission and Purpose; Goals and Objectives; Management Analysis, Tools, and Techniques; Organizational Structure; Global Strategy; Multinational Firms and Management; Experience and Expertise; Marketing Strategy; Production; Rank and Position; Business Strategy; Capital; Computer Industry; Japan
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      Mills, D. Quinn, and Richard C. Wei. "Acer Group, The: Vision for the Year 2000." Harvard Business School Case 495-001, September 1994. (Revised September 1994.)
      • September–October 1994
      • Article

      Extend Profits, Not Product Lines

      By: John A. Quelch and David Kenny
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      Quelch, John A., and David Kenny. "Extend Profits, Not Product Lines." Harvard Business Review 72, no. 5 (September–October 1994): 153–160.
      • August 1994
      • Case

      Mitsubishi Kasei Corporation: Product Line Cost System

      By: Robin Cooper and Robert S. Kaplan
      Keywords: Electronics Industry
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      Cooper, Robin, and Robert S. Kaplan. "Mitsubishi Kasei Corporation: Product Line Cost System." Harvard Business School Case 195-066, August 1994.
      • August 1994 (Revised May 1999)
      • Teaching Note

      Mitsubishi Kasei Corporation: Product Line Cost System TN

      By: Robin Cooper and Robert S. Kaplan
      Keywords: Cost; System
      Citation
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      Cooper, Robin, and Robert S. Kaplan. "Mitsubishi Kasei Corporation: Product Line Cost System TN." Harvard Business School Teaching Note 195-067, August 1994. (Revised May 1999.)
      • August 1994 (Revised May 2001)
      • Case

      ITT Automotive: Global Manufacturing Strategy (1994)

      By: Gary P. Pisano and Sharon L. Rossi
      ITT Automotive is in the process of developing a new-generation antilock brake system (ABS), designated the MK-20. The case focuses on the level of automation to be used in the production of this new system, and whether all plants should use the same process... View Details
      Keywords: Information Technology; Innovation Strategy; Production; Product Development; Globalized Firms and Management; Performance Productivity; Manufacturing Industry; Auto Industry; Belgium; Germany; United States
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      Pisano, Gary P., and Sharon L. Rossi. "ITT Automotive: Global Manufacturing Strategy (1994)." Harvard Business School Case 695-002, August 1994. (Revised May 2001.)
      • June 1994
      • Case

      Green Marketing at Rank Xerox

      By: Jeffrey F. Rayport
      Xerox Corp. is on the verge of launching a new line of photocopiers made largely from refurbished or recycled parts. In spite of this reclaimed content, the company intends to position the machines as "new." The move is a response to growing environmental pressures in... View Details
      Keywords: Product Positioning; Machinery and Machining; Environmental Sustainability; Consumer Products Industry; Consumer Products Industry; Europe
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      Rayport, Jeffrey F. "Green Marketing at Rank Xerox." Harvard Business School Case 594-047, June 1994.
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