Media - Publications - Faculty & Research

28 Jul 2021
News

Squarely in Their Corner

“personal board of directors,” that includes Sarah Harden (MBA 1999), CEO of the Reese Witherspoon media company Hello Sunshine. The two worked together at Fox Networks Group, where Ahuja helped launch Hulu while Harden served as senior... View Details

Keywords: mentorship; entrepreneurship; fintech; career; work-life balance; Finance

21 Nov 2017
News

Start Your Engines

to build on as Formula One’s relatively new chairman and CEO. Liberty Media bought F1 from the private equity firm CVC Capital Partners in an $8 billion deal finalized in January 2017. Carey joined as CEO soon after. In an interview with... View Details

Keywords: Racing; Formula One

21 May 2016
News

Homegrown Heroes

a recent article. Five years later, with events in 11 countries, including Myanmar, Cambodia, Thailand, Indonesia, and China, Sityodtong oversees a sports media company with 90 percent regional market share and triple-digit percentage... View Details

09 Jan 2015
News

Alumni Notch 12 Spots on Forbes’ ‘30 Under 30’ Lists

2011) – Shoptiques Finance http://www.forbes.com/30under30/#/finance Brij Khurana (MBA 2011) – PIMCO Robert Klaber (MBA 2012) – Parnassus Investments Eli Nagler (MBA 2012) – Blackstone Group Social Entrepreneurs http://www.forbes.com/30under30/#/social-entrepreneurs... View Details

Keywords: Finance

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Big Messages, Small Screens, Many Choices

In the land of the digitally connected, the mobile device is king. The majority of digital media consumption happens on mobile devices, with smartphone and tablet activity making up 60 percent of digital screen time in the United States,... View Details

Keywords: by Carmen Nobel; Advertising

Profile

Casey Gerald

he says. “If you just come in passively, it’s not transformational. But if you dig into the experience, poke around the trees a little, you’ll find extraordinary experiences just waiting to be explored.” As examples, Casey cited his ability to make View Details

25 Aug 2022
News

Turning Point: Dream Weaver

often knew more than they did about the history and culture of the faraway lands they had visited, thanks to what I’d read and watched while growing up. Understanding the universal, equalizing, connecting power of media was a turning... View Details

Keywords: career; life experience; Hollywood; movies; film

01 Dec 2017
News

The Future of VR is Animated Bunnies

Media Partners, and China’s state-sponsored Shanghai Media Group. Hollywood’s commitment to VR storytelling will eventually usher the technology into the mainstream, Fan says. “It was never a question that... View Details

Keywords: Janelle Nanos

September 1994 (Revised January 1997)
Case

This Case Sucks: Beavis, Butt-head, and TV Content (A)

By: Joseph L. Badaracco Jr. and Jerry Useem

Beginning in 1992, "Beavis and Butt-head," an animated series on MTV about two uncivilized teenaged misfits, became both a runaway popular sensation and the symbol of a heated national debate about violent and inappropriate programming on television. Especially after... View Details

Keywords: Debates; Decision Choices and Conditions; Animation Entertainment; Fairness; Governance Controls; Media; Outcome or Result; Social Issues; Entertainment and Recreation Industry

Citation

Educators

Purchase

Fast Answer

Emerging Market/Frontier Market Fellowship Resources

media intelligence report, data and statistics on countries worldwide News Factiva: Includes news in twenty-two languages from thousands of news, business, and trade publications, newswires, and transcripts. Search... View Details

Fast Answer

Book publishing industry

How can I find industry and market reports & statistics on book publishing? For Industry & Market Research: IBISWorld: Market research reports on the book publishing industry (for US, UK, China and Australia). Statista: Dossiers on book publishing eMarketer:... View Details

Fast Answer

Scaling Minority Businesses (SMB)

current company, industry and region reports. Includes full-text of Harvard Business Review. Factiva - For information on competitors and their products, search this database of business and news publications, trade journals, newswires (e.g., Dow Jones,... View Details

28 May 2019
News

What I Do: Gordon Medenica (MBA 1979)

lottery and gaming for the State of Maryland. A media executive earlier in his career, including 16 years at the New York Times Company, Medenica was drawn by the scale of an industry with estimated annual revenues of over $80 billion, in... View Details

Keywords: Ryan Jones; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

01 Jun 2000
News

Priceline's Jay Walker: The Future is Wow

Walker, who was invited by the student-led High Tech and New Media Club to speak at the School in March, equated the changes brought about by the Internet with the transformational effect the automobile, the telephone, and television have... View Details

01 Dec 2006
News

Faculty Books

Invisible Engines by David S. Evans, Andrei Hagiu, and Richard Schmalensee (MIT Press) Assistant Professor Hagiu and his coauthors offer detailed studies of the personal computer, video-game console, PDA, smart mobile phone, and digital View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

26 Nov 2013
First Look

First Look: November 26

competitive firms. August 2013 Journal of Financial Economics Winners in the Spotlight: Media Coverage of Fund Holdings as a Driver of Flows By: Soltes, Eugene F., David H. Solomon, and Denis Sosyura Abstract—We show that View Details

Keywords: Sean Silverthorne

03 Feb 2009
First Look

First Look: February 3, 2009

Journal of Interactive Marketing 23, no. 1 (winter 2009): 2-12 Abstract The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of direct marketing. That model anticipated that marketing, empowered by digital View Details

Keywords: Martha Lagace

February 2024
Case

Adventures Inc: 21st Century Brand Building

By: Boris Groysberg and Sarah L. Abbott

Founded in 2020, Adventures worked with celebrities in Brazil to create and launch digitally native brands. The idea was to match the celebrity’s skill in creating content and entertaining fans with Adventures’ skill in consumer packaged goods marketing and operations.... View Details

Keywords: Digital Brand; Influencer Marketing; Growth And Scaling; Capital Constraints; Brand Portfolio Strategy; CPG; Start-up; Celebrity Endorsement; Digital Marketing; Growth and Development Strategy; Entrepreneurship; Advertising; Social Media; Business Startups; Joint Ventures; Brands and Branding; Brazil

Citation

Educators

Purchase

January 2015 (Revised October 2018)
Case

Nasty Gals Do It Better

By: David Collis, Diane Chang, Matthew Shaffer and Ashley Hartman

In 2006, Sophia Amoruso started Nasty Gal, an eBay boutique selling vintage clothes. With a strong sense of style and personality, Amoruso poured herself into building the brand and developing relationships with her customers—typically the slightly edgy 18–24 year old.... View Details