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      • Faculty Publications  (2,125)

      Managing Global ExpansionRemove Managing Global Expansion →

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      • April 1985 (Revised March 1987)
      • Background Note

      Organizing and Controlling MNCs

      By: Christopher A. Bartlett
      Keywords: Multinational Firms and Management
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      Bartlett, Christopher A. "Organizing and Controlling MNCs." Harvard Business School Background Note 385-325, April 1985. (Revised March 1987.)
      • April 1985 (Revised August 1987)
      • Background Note

      Global Competition and MNC Managers

      By: Christopher A. Bartlett
      Keywords: Global Strategy
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      Bartlett, Christopher A. "Global Competition and MNC Managers." Harvard Business School Background Note 385-287, April 1985. (Revised August 1987.)
      • March 1985 (Revised April 1988)
      • Case

      Industrias Gessy-Lever Limitada

      By: Christopher A. Bartlett and John Young
      Keywords: Cross-Cultural and Cross-Border Issues; Management; Brazil
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      Bartlett, Christopher A., and John Young. "Industrias Gessy-Lever Limitada." Harvard Business School Case 385-295, March 1985. (Revised April 1988.)
      • March 1985
      • Background Note

      MNCs and Host Country Relationships

      By: Christopher A. Bartlett
      Keywords: Multinational Firms and Management
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      Bartlett, Christopher A. "MNCs and Host Country Relationships." Harvard Business School Background Note 385-299, March 1985.
      • February 1985 (Revised June 1985)
      • Teaching Note

      Multinational Enterprise, Teaching Note

      By: Richard S. Tedlow
      Keywords: Multinational Firms and Management
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      Tedlow, Richard S. "Multinational Enterprise, Teaching Note." Harvard Business School Teaching Note 385-273, February 1985. (Revised June 1985.)
      • January 1985 (Revised March 2003)
      • Case

      Conex do Brasil

      By: Christopher A. Bartlett and John Young
      Describes interactions between Brazilian local, Latin American regional, and USA headquarters staff during the three years after establishing a manufacturing subsidiary in Sao Paulo. In a highly protected national environment, a market entry plan is developed to meet... View Details
      Keywords: Cross-Cultural and Cross-Border Issues; Resignation and Termination; Goals and Objectives; Market Entry and Exit; Operations; Performance Expectations; Opportunities; Corporate Strategy; Latin America; United States; Brazil
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      Bartlett, Christopher A., and John Young. "Conex do Brasil." Harvard Business School Case 385-257, January 1985. (Revised March 2003.)
      • September 1984 (Revised September 1993)
      • Case

      Nestle S.A.: International Marketing (A)

      By: John A. Quelch
      A senior manager at Nestle's headquarters is reviewing the role of the central marketing staff with respect to Nestle's operating companies around the world. Two specific examples of the role of the central staff in guiding the advertising and packaging decisions of... View Details
      Keywords: Globalized Firms and Management; Organizational Design; Organizational Structure; Marketing; Operations; Advertising; Management Teams; Food and Beverage Industry; Health Industry; Switzerland
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      Quelch, John A., and Edward J. Hoff. "Nestle S.A.: International Marketing (A)." Harvard Business School Case 585-013, September 1984. (Revised September 1993.)
      • September 1984
      • Case

      Henkel Corp.: International Sealants Brand SISTA (A)

      By: Robert J. Dolan
      Corporate headquarters wishes to expand sales of a sealant product currently sold only in the West German market. Regional affiliates, operating on a profit center basis, are not enthusiastic about taking on the new product. The case describes the company's... View Details
      Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Consumer Products Industry; Construction Industry; Europe; West Germany
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      Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (A)." Harvard Business School Case 585-099, September 1984.
      • September 1984
      • Case

      Henkel Corp.: International Sealants Brand SISTA (B)

      By: Robert J. Dolan
      Describes the outcome of implementation of the standardized plan described in Henkel (A). View Details
      Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Outcome or Result; Consumer Products Industry; Construction Industry; Europe; West Germany
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      Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (B)." Harvard Business School Case 585-100, September 1984.
      • June 1984 (Revised February 1988)
      • Teaching Note

      Hoover: Multinational Product Planning, Teaching Note

      By: Benson P. Shapiro
      Keywords: Product; Planning; Multinational Firms and Management
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      Shapiro, Benson P. "Hoover: Multinational Product Planning, Teaching Note." Harvard Business School Teaching Note 584-131, June 1984. (Revised February 1988.)
      • 1984
      • Chapter

      Multinationals from Asian Developing Countries

      By: L. T. Wells Jr.
      Keywords: Multinational Firms and Management; Developing Countries and Economies; Asia
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      Wells, L. T., Jr. "Multinationals from Asian Developing Countries." In Research in International Business and Finance. 4 (Part A), edited by Richard W. Moxon, Thomas Roehl, and J. Frederick Truitt. Greenwich, CT: JAI Press, 1984.
      • November 1983 (Revised October 1989)
      • Case

      Procter & Gamble Europe: Vizir Launch

      By: Christopher A. Bartlett
      Describes P&G's expansion in Europe, including the development of a strong country subsidiary management, responsive to local market differences. The launch of a new product presents strategic and organizational challenges as P&G considers making this their first... View Details
      Keywords: Business Subsidiaries; Trade; Business or Company Management; Growth and Development Strategy; Product Launch; Emerging Markets; Organizational Design; Problems and Challenges; Expansion; Europe
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      Bartlett, Christopher A. "Procter & Gamble Europe: Vizir Launch." Harvard Business School Case 384-139, November 1983. (Revised October 1989.)
      • August 1983
      • Article

      Global Marketing no Senryaku-teki Yakuwari: Sekai-teki Kibo deno Coordination no Kanri ni tsuite (The Strategic Role of Global Marketing: Managing Coordination on a Worldwide Basis)

      By: Hirotaka Takeuchi and Michael E. Porter
      Keywords: Marketing; Management; Strategy
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      Takeuchi, Hirotaka, and Michael E. Porter. "Global Marketing no Senryaku-teki Yakuwari: Sekai-teki Kibo deno Coordination no Kanri ni tsuite (The Strategic Role of Global Marketing: Managing Coordination on a Worldwide Basis)." Hitotsubashi bijinesu rebyū [Hitotsubashi Business Review] (August 1983).
      • July 1983 (Revised July 1991)
      • Case

      Hintz-Kessels-Kohl A.G.

      By: Thomas R. Piper
      A truck manufacturer must decide whether to bid on the sale of 120 trucks to a private firm in Costa Rica. If a bid is submitted, a decision must be made on whether to protect against the credit, exchange rate, and sovereign risks. View Details
      Keywords: Risk Management; Currency Exchange Rate; Truck Transportation; Cross-Cultural and Cross-Border Issues; Manufacturing Industry; Auto Industry; Germany; Costa Rica
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      Piper, Thomas R. "Hintz-Kessels-Kohl A.G." Harvard Business School Case 284-019, July 1983. (Revised July 1991.)
      • June 1983 (Revised April 1991)
      • Case

      Dominion Engineering Works

      By: Christopher A. Bartlett
      Dominion Engineering Works faces important strategic decisions about whether to continue its focused strategy of selling newsprint machines to the Canadian paper industry or whether recent changes in industry conditions and the emergence of three global competitors... View Details
      Keywords: Machinery and Machining; Globalized Markets and Industries; Management Analysis, Tools, and Techniques; Partners and Partnerships; Competitive Strategy; Customization and Personalization; Diversification
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      Bartlett, Christopher A. "Dominion Engineering Works." Harvard Business School Case 383-184, June 1983. (Revised April 1991.)
      • April 1983 (Revised June 2003)
      • Case

      Shouldice Hospital Limited

      By: James L. Heskett
      Various proposals are set forth for expanding the capacity of the hospital. In assessing them, serious consideration has to be given to the culture of the organization and the importance of preserving it in a service delivery system. In addition to issues of capacity... View Details
      Keywords: Expansion; Health Care and Treatment; Performance Capacity; Organizational Culture; Service Delivery; Growth Management; Strategic Planning; Quality; Social Enterprise; Health Industry; Canada
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      Heskett, James L. "Shouldice Hospital Limited." Harvard Business School Case 683-068, April 1983. (Revised June 2003.)
      • March 1983 (Revised November 1988)
      • Case

      Michael Bregman

      By: Howard H. Stevenson and Richard O. von Werssowetz
      Michael Bregman has successfully opened pilot installations of two different restaurant concepts. He now must develop a strategy for growth, including decisions about fast or slow growth, use of company-owned versus franchised units, and how to use the different... View Details
      Keywords: Decisions; Framework; Growth and Development Strategy; Franchise Ownership; Expansion
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      Stevenson, Howard H., and Richard O. von Werssowetz. "Michael Bregman." Harvard Business School Case 383-107, March 1983. (Revised November 1988.)
      • 1983
      • Book

      Third World Multinationals

      By: L. T. Wells Jr.
      Keywords: Developing Countries and Economies; Multinational Firms and Management
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      Wells, L. T., Jr. Third World Multinationals. Cambridge, MA: MIT Press, 1983. (Also available in Chinese, 1986.)
      • May 1982
      • Case

      Honeywell Europe: Human Resource Planning (A)

      By: Wickham Skinner, D. Q. Mills and Jean K. Trescott
      Keywords: Human Resources; Globalized Firms and Management; Planning; Europe
      Citation
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      Skinner, Wickham, D. Q. Mills, and Jean K. Trescott. "Honeywell Europe: Human Resource Planning (A)." Harvard Business School Case 682-050, May 1982.
      • May 1982
      • Case

      Honeywell Europe: Human Resource Planning (B)--West Germany

      By: Wickham Skinner, D. Q. Mills and Jean K. Trescott
      Keywords: Human Resources; Globalized Firms and Management; Planning; West Germany
      Citation
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      Skinner, Wickham, D. Q. Mills, and Jean K. Trescott. "Honeywell Europe: Human Resource Planning (B)--West Germany." Harvard Business School Case 682-051, May 1982.
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