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June 2009
Case

Plaza, the Logistics Park of Zaragoza

In the year 2000, the Government of the Autonomous Community of Aragón, Spain, made public a project for the development of a large-scale logistics park in the outskirts of the city of Zaragoza. With an area of nearly 13 square kilometers, PLAZA (an acronym for... View Details

Keywords: Customer Satisfaction; Geographic Location; Growth and Development Strategy; Infrastructure; Logistics; Supply Chain; Transportation; Distribution Industry; Zaragoza

June 2020
Teaching Note

Understanding the Brand Equity of Nestlé Crunch Bar

By: Jill Avery and Gerald Zaltman

Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details

Keywords: Brand Management; Brand Storytelling; Brand Equity; Market Research; Qualitative Methods; Marketing; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Food and Beverage Industry

01 Apr 1996
News

Stewards of the Seventh Generation

share of the generated savings. The innovative plan received approval from all three regulatory agencies in the states New England Electric serves: Rhode Island, Massachusetts, and New Hampshire. Putting the... View Details

Keywords: Marguerite Rigoglioso, Garry Emmons, Linda Goodspeed, and Elaine Gottlieb

September 2023
Background Note

Amager Bakke: Municipal Waste to Energy

By: Willy Shih, Michael W. Toffel and Kelsey Carter

This background note describes the Amager Bakke waste-to-energy (WtE) plant in Copenhagen, which merges traditional waste incineration with a combined heat and power (CHP) plant and air pollution control (scrubbing) technology, and had plans to add carbon dioxide (CO2)... View Details

June 2001 (Revised February 2005)
Background Note

Creative Destruction of Industrial Age Management Principles and Creative Construction of Information Age Management Principles

By: Richard L. Nolan

Traces the creative destruction of industrial age management principles and creative construction of new management principles more appropriate for the information age. Includes self-administered questionnaire to permit managers to assess the status of the... View Details

Keywords: Transformation; Disruptive Innovation; Goals and Objectives; Management Analysis, Tools, and Techniques; Personal Development and Career; System; Information Technology

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2023
Other Article

The Harvard USPTO Patent Dataset: A Large-Scale, Well-Structured, and Multi-Purpose Corpus of Patent Applications

By: Mirac Suzgun, Luke Melas-Kyriazi, Suproteem K. Sarkar, Scott Duke Kominers and Stuart Shieber

Innovation is a major driver of economic and social development, and information about many kinds of innovation is embedded in semi-structured data from patents and patent applications. Though the impact and novelty of innovations expressed in patent data are difficult... View Details

Keywords: USPTO; Natural Language Processing; Classification; Summarization; Patent Novelty; Patent Trolls; Patent Enforceability; Patents; Innovation and Invention; Intellectual Property; AI and Machine Learning; Analytics and Data Science

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December 1999 (Revised December 2000)
Case

Charles Schwab: A Category of One

By: Stephen P. Bradley and Thomas H. Esperson

Examines Charles Schwab's on-line discount brokerage firm and questions whether or not Schwab has effectively balanced the old and new world of stock trading, and has remained a leader between giants like Merrill Lynch and Internet pure plays like E-Trade. Also looks... View Details

Keywords: Financial Institutions; Banks and Banking; Technological Innovation; Goals and Objectives; Growth and Development Strategy; Growth Management; Competition; Competitive Strategy; Competitive Advantage; Banking Industry; Financial Services Industry

April 2003 (Revised October 2004)
Case

Novartis: The Challenge of Success (A)

By: Sandra J. Sucher and Stacy McManus

Preliminary results from Phase 1 clinical trials of a newly developed compound, STI571, showed that 31 out of 31 patients with chronic myelogenous leukemia (CML) had their blood counts return to normal. In the world of oncology, this was unheard of. This was the... View Details

Keywords: Decision Making; Health Testing and Trials; Innovation and Invention; Markets; Distribution; Product Development; Production; Problems and Challenges; Research; Research and Development; Complexity; Biotechnology Industry; Pharmaceutical Industry

2022
Article

Diffusing Management Practices within the Firm: The Role of Information Provision

By: Michael J. Lenox and Michael W. Toffel

Why are some firms more successful in adopting profitable environmental management practices than others? A key role of corporate managers is to encourage subsidiaries to adopt innovative practices. We examine the conditions under which corporate managers use... View Details

Keywords: Environmental Strategy; Information Provision; Environmental Management; Knowledge Dissemination

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September 2002 (Revised October 2002)
Case

GolfLogix: Measuring the Game of Golf

By: John T. Gourville and Professor Jerry N. Conover

GolfLogix has developed a small, GPS-based device to help golfers track their play. They must decide how best to distribute these devices: 1) sell them directly to golfers through traditional retail channels; 2) sell them to courses, which would then provide them to... View Details

Keywords: Distribution Channels; Product Launch; Brands and Branding; Innovation and Invention; Measurement and Metrics

12 Sep 2011
Research & Ideas

The Untold Story of ‘Green’ Entrepreneurs

entrepreneurship over the last six decades in industries including organic food, sustainable agriculture, natural cosmetics, the built environment, ecotourism, and waste recycling. Innovators in all these industries often had one thing in... View Details

Keywords: by Sean Silverthorne

05 Jul 2006
Working Paper Summaries

Learning Tradeoffs in Organizations: Measuring Multiple Dimensions of Improvement to Investigate Learning-Curve Heterogeneity

Keywords: by Francesca Gino, Richard M.J. Bohmer, Amy C. Edmondson, Gary P. Pisano & Ann B. Winslow; Health

15 Dec 2016
News

Trump must see that small business is the engine of America

2023
Working Paper

Coordinated R&D Programs and the Creation of New Industries

By: Daniel P. Gross and Maria P. Roche

Complex systems technologies—including “deep tech”—are prone to numerous frictions that stymie commercial development. Yet technologies with these features underpin some of the most valuable industries of the past century. We examine how large, mission-oriented... View Details

Keywords: Research and Development; Policy; Business and Government Relations; Technological Innovation; Collaborative Innovation and Invention

SSRN

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2011
Book

Moving Forward: The Future of Consumer Credit and Mortgage Finance

By: Nicolas P. Retsinas and Eric Belsky

The recent collapse of the mortgage market revealed fractures in the credit market that have deep roots in the system's structure, conduct, and regulation. The time has come for a clear-eyed assessment of what happened and how the system should be strengthened and... View Details

Keywords: Financial Crisis; Capital Markets; Credit; Financial Markets; Mortgages; Personal Finance; Governing Rules, Regulations, and Reforms; Demand and Consumers; Financial Services Industry