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  • All HBS Web  (3,616)
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  • 09 Dec 2008
  • First Look

First Look: December 9, 2008

enormous strain on the 1.2 billion people living on a dollar a day or less. Non-governmental organizations (NGOs) and relief agencies are on the front lines of this global crisis, distributing food View Details
Keywords: Martha Lagace
  • 26 Mar 2012
  • Research & Ideas

What Neuroscience Tells Us About Consumer Desire

electrical current, they pressed the lever over and over again, hundreds of times per hour, foregoing food or sleep, until many of them dropped dead from exhaustion. Further research found pleasure centers... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 19 Oct 2015
  • Research & Ideas

Business Research that Makes for Smarter Public Policy

Ginger Jin, of the Maryland Center for Economics and Policy, is just one example. They invited regulatory officials from several leading federal agencies, including the Department of Agriculture (USDA), Environmental Protection Agency... View Details
Keywords: by Michael Blanding
  • 16 Apr 2001
  • Research & Ideas

Brand Power from Wedgwood to Dell: Part One

Heinz, of the famous food company; Marshall Field, the Chicago retailer; Estée Lauder, who created one of the largest cosmetics companies in the world; Howard Schultz, of Starbucks Coffee Company; and... View Details
Keywords: by Martha Lagace
  • 03 Nov 2015
  • First Look

November 3, 2015

November 2015 Quarterly Journal of Economics Behavioral Hazard in Health Insurance By: Baicker, Katherine, Sendhil Mullainathan, and Joshua Schwartzstein Abstract—A fundamental implication of standard moral hazard models is overuse of... View Details
Keywords: Sean Silverthorne
  • 15 Jul 2002
  • Research & Ideas

Going Green Makes Good Business Sense

food they consumed to the jobs they took. Environmental quality does behave like a luxury good.— Forest L. Reinhardt All that has changed, partly due to alarming disasters such as the Exxon Valdez oil spill in 1989 View Details
Keywords: by Martha Lagace
  • 30 Jan 2006
  • HBS Case

The Case of the Mystery Writer’s Brand

marketing his work, sometimes investing his own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. Whatever the genre (he has also... View Details
Keywords: by Julia Hanna; Entertainment & Recreation; Information; Publishing
  • 06 Nov 2019
  • Op-Ed

Torched Planet: The Business Case to Reinvent Almost Everything

cities and regions fossil fuel free. Responding effectively to the challenge of climate change requires us to reinvent almost everything—from energy systems, to cities, food systems, transportation systems,... View Details
Keywords: by Rebecca Henderson; Energy
  • 29 Jan 2014
  • Research & Ideas

Super Bowl Ads for Multitaskers

looking at. Increasingly, viewers are doubling up on entertainment with a second media device in their hand or on their lap to complement—and compete—with the television. In 2012, Nielsen found that close to 40 percent of smartphone and... View Details
Keywords: by Michael Blanding; Advertising; Sports
  • 30 Apr 2008
  • Sharpening Your Skills

Sharpening Your Skills: Brand Management

own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. Patterson represents a supplier who builds a persistent demand View Details
Keywords: by Staff; Sports; Publishing; Auto
  • March 2019
  • Teaching Note

Zespri Grows

By: David E. Bell and John Masko
Teaching Note for HBS No. 519-047. View Details
Keywords: Agribusiness; Kiwi; Kiwifruit; Agriculture; Global Supply Chain; Branding; Produce; Coordinated Industry Structure; Industry Coordination; Countercyclical Supply; New Product Development; Product Strategy; Differentiation; Food; Quality; Trade; Brands and Branding; Marketing; Strategy; Global Strategy; Change Management; Organizational Change and Adaptation; Globalization; Globalized Firms and Management; Competitive Strategy; Resource Allocation; Product Development; New Zealand
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Bell, David E., and John Masko. "Zespri Grows." Harvard Business School Teaching Note 519-069, March 2019.
  • 03 Jan 2017
  • Research & Ideas

5 New Year's Resolutions You Can Keep (With the Help of Behavioral Science Research)

order and devour a pepperoni pizza at midnight, try tackling next week’s grocery list instead. Researchers from Harvard Business School and the Analyst Institute evaluated a year's worth of customer orders... View Details
Keywords: by Carmen Nobel
  • 16 Feb 2004
  • Research & Ideas

European Private Equity—Still a Teenager?

The European market remains very attractive, with strong potential for growth—especially once French and German restructuring gets more underway, according to a panel of private equity group executives. That panel discussion was part of... View Details
Keywords: by Martha Lagace; Financial Services
  • 01 Jun 2021
  • What Do You Think?

Are Employers Ready for a Flood of 'New' Talent Seeking Work?

talent that we know is on the way. A personal experience, however anecdotal it is, may provide food for thought. Last month, a female acquaintance with a long work record, a positive attitude, a high level of motivation, View Details
Keywords: by James Heskett
  • 26 Sep 2019
  • Research & Ideas

What Can the World’s Largest Refugee Camp Teach Us About the Meaning of Work?

those questions to refugees, many said they simply wanted something to do with their hands. While aid organizations provide food and some basic supplies, the Rohingya lack permits to work outside the camps.... View Details
Keywords: by Danielle Kost
  • 24 Jul 2000
  • Research & Ideas

Global Brands: Connecting With Consumers Across Boundaries

hand, found this more of an American phenomenon than a European one. "There is not a single German brand being communicated in the same way around the world," he said. For multinational Nestlé, the truth fell somewhere in between. Preferences in View Details
Keywords: by James E. Aisner
  • 09 Jan 2019
  • Research & Ideas

The UK Needs a Bold Strategy Around Competition to Survive Brexit

and Midlands, and some other areas of strength to build on. But government has done too little to develop these and other key regional assets. A sound post-Brexit strategy must... View Details
Keywords: by Michael Blanding
  • 26 Nov 2001
  • Research & Ideas

Women Entrepreneurs Use Springboard for Funding

What do a health food manufacturer, an infectious-diseases specialist and a content-management expert have in common? Answer: All are women, all are entrepreneurs. And by... View Details
Keywords: by Martha Lagace
  • 05 Mar 2014
  • What Do You Think?

When Will the Next Dot.com Bubble Burst?

the Internet and promised one-hour delivery of a wide range of products, including an entire evening's complement of food and videos, with no delivery fee View Details
Keywords: by James Heskett; Publishing; Retail
  • 27 May 2020
  • Research & Ideas

What South Korea Teaches the World About Fighting COVID

In a world devastated by the COVID-19 pandemic, the Republic of Korea (South Korea) has been able to effectively combat the disease without ever imposing a full lockdown of its economy. How did the country accomplish its success, and what... View Details
Keywords: by Doug J. Chung; Health
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