Publications

September 1984 (Revised September 1993)
Case

Nestle S.A.: International Marketing (A)

By: John A. Quelch

A senior manager at Nestle's headquarters is reviewing the role of the central marketing staff with respect to Nestle's operating companies around the world. Two specific examples of the role of the central staff in guiding the advertising and packaging decisions of... View Details

Keywords: Globalized Firms and Management; Organizational Design; Organizational Structure; Marketing; Operations; Advertising; Management Teams; Food and Beverage Industry; Food and Beverage Industry; Switzerland

August 1984 (Revised November 1984)
Case

Agriculture and Food Act of 1985

By: Ray A. Goldberg

August 1984 (Revised June 1985)
Teaching Note

Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers, Teaching Note

By: Richard S. Tedlow

Keywords: Monopoly; Food and Beverage Industry; United States

August 1984 (Revised April 1985)
Teaching Note

Pepsi-Cola United Kingdom (A), (B), and (C), Teaching Note

Teaching Note for (9-584-052), (9-584-053), and (9-584-054). View Details

Keywords: Food and Beverage Industry; United Kingdom

June 1984
Case

Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers

By: Thomas K. McCraw and Richard S. Tedlow

Keywords: Business and Government Relations; Monopoly; Courts and Trials; Food and Beverage Industry; United States

June 1984 (Revised January 1989)
Teaching Note

Raymond Mushroom Corp., Teaching Note

Teaching Note for (9-584-093). View Details

Keywords: Food and Beverage Industry

May 1984 (Revised October 1985)
Teaching Note

Dunkin' Donuts (C): Growth Strategy, Teaching Note

Teaching Note for (9-584-041). View Details

Keywords: Food and Beverage Industry

May 1984 (Revised August 1987)
Case

Raymond Mushroom Corp.

In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference. View Details

Keywords: Product Positioning; Advertising; Decisions; Price; Management Teams; Food and Beverage Industry

April 1984
Background Note

Export Controls

By: David B. Yoffie

Explores the problems and opportunities associated with export controls--one of the most widely used tools of international trade policy in the 1970s and early 1980s; and the role of the United States and Soviet Union as major players in the international economy.... View Details

Keywords: Macroeconomics; Trade; Governing Rules, Regulations, and Reforms; Policy; Problems and Challenges; Opportunities; Soviet Union; United States

February 1984 (Revised January 1994)
Teaching Note

Breakfast Foods Corp. (B), Teaching Note

By: David E. Bell

Keywords: Food and Beverage Industry

January 1984 (Revised January 1994)
Teaching Note

Breakfast Foods Corp. (A), Teaching Note

By: David E. Bell

Keywords: Food and Beverage Industry

January 1984 (Revised January 1994)
Teaching Note

International Foodstuffs, Teaching Note

By: David E. Bell

Keywords: Food and Beverage Industry

January 1984
Article

A Simulation Analysis of Alternative Pricing Strategies for Dynamic Environments

By: Robert J. Dolan

Researchers of the strategic implications of the well-known demand (e.g., adoption and diffusion) and supply (e.g., experience effects) dynamics have typically sought analytical solutions. Their success in this has been achieved partly by limiting the richness of the... View Details

Keywords: Demand and Consumers; Price; Mathematical Methods; Supply and Industry

1984
Book

The Results and Interpretation of Three Field Trials of Lysine Fortification of Cereals

By: James E. Austin, Jean Pierre Habicht, Max Milner, Vernon Young and Linda D. Myers

Keywords: Food; Nutrition

November 1983 (Revised June 1985)
Case

Pepsi-Cola United Kingdom (A)

By: Benson P. Shapiro and Edward J. Hoff

On January 2, 1983 Pepsi-Cola United Kingdom had to develop a plan to defend its successful Diet Pepsi brand against the about to be introduced diet Coke. Contains useful material on competitive behavior and on U.S. versus U.K. consumer behavior. View Details

Keywords: Product Launch; Consumer Behavior; Planning; Competition; Food and Beverage Industry; United Kingdom; United States