Entrepreneurial Sales And Marketing - Publications - Faculty & Research

31 May 2017
What Do You Think?

Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?

of customers and the volume of sales increase, the retailer gains a dominant position in the market. The goal gradually shifts from attracting more customers to increasing prices View Details

Keywords: by James Heskett; Retail

27 Aug 2013
First Look

First Look: August 27

many managers overestimate the attractiveness of using IP to exert market power. Rather, the value of the various means to protect and benefit from IP depends on firm strategy, the competitive landscape,... View Details

Keywords: Sean Silverthorne

20 May 2022
Blog Post

Nucleate Eco: Connecting Aspiring MBA Entrepreneurs with Cutting Edge Climate Research

tech-based solutions to fighting climate change (and especially in an entrepreneurial way), getting to partner with a scientist doing breakthrough research is the biggest value proposition that Nucleate brings. View Details

01 Dec 2004
News

Marquis Jet Takes Off

partners took to NetJets was a new concept — membership cards giving customers 25 hours of flight time for $109,000 and up. Functioning primarily as a sales and View Details

Keywords: Roger Thompson; Air Transportation; Transportation

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Industry Information - Alumni

faculty from the fields of business, economics and law. + – CPG/Marketing AdAge Leading trade publication of the marketing and media landscape. Tiered subscription model (free... View Details

04 Jun 2001
What Do You Think?

What’s the Future of the Subscription Model?

Summing Up The Subscription Model: Down but Not Out Just as manufacturing organizations are once again adopting a subscription model as a means of pricing product-service packages marketed as solutions, it appears that Internet-based... View Details

Keywords: by James Heskett

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Frequently Asked Questions | HBS Online

Strategy Creating Brand Value Design Thinking and Innovation Digital Marketing Strategy Disruptive Strategy Dynamic Teaming Economics for Managers Entrepreneurship Essentials View Details

05 Sep 2019
Sharpening Your Skills

Making the Right Technical Hire

developers and 27 percent wanted sales leads, 13 percent were looking for growth marketers and 7 percent wanted front-end... View Details

Keywords: by Julia Austin; Technology

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Bringing a Taste of Japan to the World - Global Activities 2020

with his plan to offer Boston diners a unique blend of authentic Japanese culture and cooking, organic farm-to-table ingredients, and—a novelty for ramen venues—cocktail service. With classic entrepreneurial... View Details

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Launching Tech Ventures | HBS Online

entrepreneurial dreams a reality. 4 weeks, 6-8 hrs/week Enroll by May 1 $1,850 Certificate Disruptive Strategy Professors Rory McDonald & Clayton Christensen Strengthen your capacity to create winning strategies View Details

02 Aug 2021
Research & Ideas

What If Closing the Wage Gap Means Everyone Earns Less?

transparency,” says Cullen, an assistant professor in the Entrepreneurial Management Unit at HBS. Meanwhile, the legal landscape has shifted in recent years toward transparency. Laws and policies that... View Details

Keywords: by Avery Forman

20 Feb 2019
Research & Ideas

Rocket-tunity: Can Private Firms Turn a Profit in Space?

As entrepreneurial rocket companies come closer to shooting the first space tourist into the void, perhaps even this year, another reality is dawning: The business of space is no different than new industries everywhere else. It’s tough... View Details

Keywords: by Scott Wallask; Aerospace; Tourism; Transportation

25 Feb 2020
News

Task Force

eyeglasses. They took a selfie. But it wasn’t until the second-year MBA course Entrepreneurial Finance that they discovered another similarity: Each was passionate about starting a business. “We got coffee in Spangler Grille one day after... View Details

Keywords: Julia Hanna; gig economy; Retail Trade

23 Jun 2003
Research & Ideas

Building a Better Buyer-Seller Relationship

Buyers and sellers in mature industrial markets can turn single transactions into long-term beneficial relationships by a deeper understanding of the complex connection between the two, says Harvard Business... View Details

Keywords: by Martha Lagace

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Commercialization of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School

charismatic style of presentation along with Polaroid's inviting advertising literature and product packaging bolstered sales. The company's colorful, easy-to-read promotional kits for its glare-free desk lamps, crafted by industrial... View Details

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Wilder House | About

to HBS, where the legendary Professor Georges Doriot became a key career influence. Wilder quickly worked his way up through the ranks of institutional sales and corporate finance at Wood Gundy & Company... View Details

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HBS - Financials | Supplemental Financial Information

for HBP’s three market groups—Corporate Learning, Education, and Harvard Business Review Group. As a result, total Publishing revenue increased 3 percent from the prior year to $310 million. Publishing’s... View Details

21 Apr 2015
First Look

First Look: April 21

Meanwhile, Allstate continued to lose market share to GEICO and Progressive as it struggled to build its direct sales business in the face of opposition from its tied-agent... View Details

Keywords: Carmen Nobel & Sean Silverthorne

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HBS - The year in Review

colleagues. Professor Ryan Buell designs and leads the program with the support of the Division of Research and Faculty Development. Associate Professor Shai Benjamin Bernstein View Details

01 Jun 2022
News

A Sustainable Solution for Fashion

READY TO MAKE AN IMPACT READ MORE STORIES Syrup works by integrating a retailer’s data—historical and real-time transactions and inventory, e-commerce patterns, and View Details

Keywords: April White

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