Creating Markets - Publications - Faculty & Research

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

was a marketing executive at American Express. Shelly, thanks for joining me today. Santana: Thanks for having me. Kenny You're listening in on the 100th episode of Cold Call, so we're excited to be here today to share this with you.... View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

30 Jan 2020
Research & Ideas

The Upside of Highlighting a Product's Downsides

Australia’s fourth-largest company, agreed to let Buell and Choi test the benefits of trade-off transparency among its prospective credit card customers. Commonwealth Bank is the country’s biggest issuer of credit card loans, with almost 27 percent of View Details

Keywords: by Danielle Kost

Web

Harvard Business School

general manager of OgilvyOne Consulting, responsible for creating new offerings in brand and marketing strategy development, planning, analytics, customer experience design, and database marketing. She began... View Details

16 May 2000
Research & Ideas

The Simple Economics of Open Source

outwardly the situation smells of economic anarchy. Where are the market forces, when thousands of talented programmers—and even many commercial firms—spend inordinate amounts of time writing and sharing computer source code: an activity... View Details

Keywords: by Martha Lagace; Technology

25 Jan 2011
First Look

First Look: Jan. 25

Talent Anita ElberseHarvard Business School Module Note 509-078 This module note examines issues concerning the management and marketing of talent in the creative industries. It describes the characteristics of the View Details

Keywords: Sean Silverthorne

Web

the Art of American Advertising - Advertising Products

attention and were an integral factor in extending products’ market reach nationwide. Throughout the 1800s, black-and-white trade cards and business cards with fine detail were created through the process of... View Details

29 Jan 2021
Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

response to the swine flu pandemic, Sweden created vaccination badges for young people to post on social media, providing them prestige and social status. 3. Late majority and laggards: Incentivize their FOMO The late majority and... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim

December 2006
Case

Southern Company's Investment in CEMIG

In the spring of 1997, Southern Company had the opportunity to acquire a significant portion of the electric utility in the Brazilian state of Minas Gerais. The shares in the utility, CEMIG, were being sold by the state government as part of a comprehensive... View Details

Keywords: Corporate Strategy; Privatization; Investment; Acquisition; Globalized Markets and Industries; Utilities Industry; Brazil

Citation

Find at Harvard

10 Sep 2020
Research & Ideas

The COVID Two-Step for Leaders: Protect and Pivot

do, measure how well we execute, and create options for doing even better—including improving DBS itself.” Cost cutting is inevitable in dire times, but the current crisis is an opportunity for an intense questioning of... View Details

Keywords: by Boris Groysberg and Katherine Connolly Baden

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Sustainable Business Strategy Course | HBS Online

solving some of the world’s most pressing problems. "The course has completely changed me today. I feel like a new person, with a new thought process, driven by purpose, committed to doing the right thing." Mayank Dubey Manager, Marketing... View Details

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Online Business in Society Courses | HBS Online

Certificate Courses (6) Business and Climate Change Professors Forest Reinhardt & Michael Toffel Prepare yourself and your organization for the business risks and opportunities created by climate change. 5 weeks, 5-6 hrs/week Enroll by... View Details

08 Feb 2010
HBS Case

Looking Behind Google’s Stand in China

Google, the "do no evil" company, gained entry into the Chinese search engine market last decade by agreeing to ban search results on topics deemed sensitive by the Chinese government. To Google's way of thinking, it could do... View Details

Keywords: by Sean Silverthorne; Technology

01 Dec 2022
News

Future Vision

create an exceptional environment for teaching, learning, and research, and the alumni offer their time, talent, and treasure to propel us forward. I draw great inspiration from this. What did you find to be most challenging about the... View Details

Keywords: Brian Kenny; Educational Support Services; Educational Services

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Sustainable Investing Course | HBS Online

returns to incorporating ESG as an asset owner or manager. Highlights Non-Traditional Investment Criteria like ESG Introduction: California State Teachers' Retirement System CalSTRS: Effects of Shareholder Engagement Show Hide Details Concepts Sustainable Investing in... View Details

16 Aug 2022
Op-Ed

Now Is the Time for Entrepreneurs to Play Offense

For the past six months, there has been a lot of handwringing about the market downturn. Most everyone has been advising entrepreneurs to marshal their capital, cut costs, and extend their runway. In essence, play defense. Many investors... View Details

Keywords: by Jeffrey Bussgang

17 Feb 2010
First Look

First Look: Feb. 17

Publication:Quantitative Marketing and Economics 7, no. 3 (September 2009): 237-266 Abstract This study presents a signaling model of advertising for horizontally differentiated products. The central ingredients of the model are two... View Details

Keywords: Martha Lagace

10 Sep 2013
First Look

First Look: September 10

particular, supportive incumbent industrial structures for input and output markets are strongly linked to higher establishment entry rates. We also find substantial evidence for the Chinitz effect where small local incumbent suppliers... View Details

Keywords: Sean Silverthorne

28 Apr 2003
Research & Ideas

Supply Chain Risk: Deal With It

will often consider the giant risk but ignore the smaller risks that create friction in the supply chain," says M. Eric Johnson, director of the Center for Digital Strategies at Dartmouth College's Tuck School of Business in Hanover,... View Details

Keywords: by David Stauffer

16 Jan 2006
Research & Ideas

Adam Smith, Behavioral Economist?

Adam Smith's The Wealth of Nations, first published in 1776, helped create the discipline of economics with its conjuring of the invisible hand, self-interest, and other explanations of market forces that... View Details

Keywords: by Ann Cullen

01 Mar 2023
News

Step Change

At Consoleya, a coworking space in Cairo’s former French Consulate, multiple levels of meeting rooms and workspaces operate at capacity, from a ground-floor café to a rooftop deck. The scene—coders bent over laptops, concepts scrawled on whiteboards, clusters of people... View Details

Keywords: Julia Hanna; photographed by Abdelrahman Gabr – Koree; entrepreneurship; women; venture capital; Egypt; developing economies; Finance

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