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  • July 1975
  • Case

Paper Distributors, Inc. (B)

By: Benson P. Shapiro
Keywords: Consumer Products Industry; Consumer Products Industry
Related
  • May 1975 (Revised May 1978)
  • Case

Litton Microwave Cooking Products (B)

By: Paul W. Marshall
Keywords: Consumer Products Industry; Consumer Products Industry
Related
  • Article

Consumer Behavior, Retailer Power and Performance in Consumer Goods Industries

By: M. E. Porter
Keywords: Consumer Behavior; Performance; Goods and Commodities; Supply and Industry; Consumer Products Industry
Related
  • October 1974 (Revised June 1981)
  • Case

Clairol, Inc.: Appliance Division

By: Benson P. Shapiro
Keywords: Consumer Products Industry; Consumer Products Industry
Related
  • December 1973 (Revised November 1993)
  • Case

Cooper Industries, Inc.

By: Thomas R. Piper
The executive president of a major industrial company must decide 1) whether to acquire a small hand tool company and, if so, 2) the value and form that the acquisition package should take. View Details
Keywords: Decisions; Valuation; Acquisition; Management Teams; Consumer Products Industry
Related
  • April 1971 (Revised April 1983)
  • Case

General Electric Co.--1970

By: William E. Fruhan Jr.
Keywords: Consumer Products Industry; Consumer Products Industry
Related
  • January 1971 (Revised March 1972)
  • Case

Holiday Greetings, Inc.

By: Fred K. Foulkes and William E. Fruhan Jr.
Keywords: Consumer Products Industry
Related
  • December 1970 (Revised April 1983)
  • Case

Product Management at United Brands

By: Jay W. Lorsch
Keywords: Product; Management; Consumer Products Industry
Related
  • February 1969
  • Article

Test of a Product Cycle Model of International Trade: U.S. Exports of Consumer Durables

By: Louis T Wells Jr
Keywords: Global Range; Trade; Product; Goods and Commodities; United States
Related
  • Other Unpublished Work

A Technique to Estimate Retail Demand and Lost Sales

By: A. Raman and Giulio Zotteri
Keywords: Mathematical Methods; Demand and Consumers; Sales; Retail Industry
Related
  • Teaching Interest

Agribusiness Seminar - Executive Education

By: David E. Bell
In the agribusiness industry, every year brings new trends and challenges. While demand continues to grow, consumer needs shift, production challenges increase, and evolving technology impacts every part of the value chain. The complex... View Details
  • Research Summary

Anonymity and Identity

By: John A. Deighton
In most consumer markets, consumers are accustomed to operating in relative anonymity. A complex social adjustment is occurring as people realize that anonymity is often no longer their default condition - it must be sought and in some cases bought. New conceptions of... View Details
Keywords: Privacy; Anonymity
  • Research Summary

Branding in Digital and Social Media

By: Jill J. Avery
This very contemporary line of research explores the rapidly changing digital world, and investigates how emerging technologies are creating a new consumer culture in which consumers expect to be partners in the co-creation of brands.  The work explores the branding... View Details
  • Research Summary

Consumer Decision Making and Behavioral Research

By: John T. Gourville

John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details

  • Research Summary

Consumer-Brand Relationships and CRM

By: Jill J. Avery
This highly pragmatic stream investigates the contemporary practice of customer relationship management (CRM) by exploring the phenomenological, lived experience of consumers' relationships with brands.  Using a contracting theory lens supplemented with knowledge of... View Details
  • Research Summary

Consumerism and the Distributed Delivery of Health Care

By: Robert S. Huckman
This stream of Professor Huckman's work examines the growing tendency for health care to be delivered in a more distributed manner. Examples of this phenomenon include health IT, teleradiology, medical travel, remote monitoring of chronic medical conditions, and retail... View Details
  • Research Summary

Creating and Consuming Brand Meaning

By: Jill J. Avery
This vibrant stream explores how managers build meaning into their brands through narrative stories, and nurture, leverage, and maintain meaning over time.  It also explores how consumers use this meaning embedded in brands to construct their identities and live their... View Details
  • Research Summary

Current Research

By: Leslie K. John

Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.

Professor John’s work has been published in leading... View Details

  • Research Summary

Current Research

By: William C. Kirby

Doing business in China in the early 21st century

Chinese companies and consumer markets

Chinese Universities: Leaders of the 21st Century? 

The enduring role of State-Owned Enterprises in China 

Business, political, and cultural... View Details

  • Teaching Interest

Development Economics (PhD)

By: Shawn A. Cole

This course, intended for second-year PhD students in economics and related fields, is taught by Michael Kremer, Phillippe Aghion, and Shawn Cole.

Part I (Kremer) of the course will cover macro-economic topics including aggregate and non-aggregate growth... View Details

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