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    • All HBS Web  (6,763)
      • Faculty Publications  (2,133)

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      • Article

      A Consumer Guide to Six Introductory Organizational Behavior Textbooks

      By: Leonard A. Schlesinger and Michael McCaskey
      Citation
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      Schlesinger, Leonard A., and Michael McCaskey. "A Consumer Guide to Six Introductory Organizational Behavior Textbooks." Exchange: The Organizational Behavior Teaching Journal (Winter 1979).
      • 1979
      • Chapter

      The Impact of Elderly Consumer Dissatisfaction and Buying Experience on Information Search: A Path-Analysis Approach

      By: Rohit Deshpandé and G. Zaltman
      Citation
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      Deshpandé, Rohit, and G. Zaltman. "The Impact of Elderly Consumer Dissatisfaction and Buying Experience on Information Search: A Path-Analysis Approach." In New Dimensions of Consumer Satisfaction and Complaining Behavior: Papers from the Third Annual Conference on Consumer Satisfaction, Dissatisfaction and Complaining Behavior, edited by R. Day and K. Hunt, 145–152. Department of Marketing, School of Business, Indiana University, 1979.
      • 1978
      • Chapter

      Attitudes Toward Nutrition Labeling and Consumer Brand Preferences: The Case of Ready-to-Eat Cereals in the United States

      By: J. Quelch
      Citation
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      Quelch, J. "Attitudes Toward Nutrition Labeling and Consumer Brand Preferences: The Case of Ready-to-Eat Cereals in the United States." In Marketing 1978, edited by J. M. Boisvert and R. Savitt, 241–249. London: Administrative Sciences Association of Canada, 1978.
      • January 1978 (Revised October 1985)
      • Supplement

      Polaroid-Kodak, Addendum

      By: Michael E. Porter
      Supplements the case. View Details
      Keywords: Consumer Products Industry
      Citation
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      Porter, Michael E. "Polaroid-Kodak, Addendum." Harvard Business School Supplement 378-165, January 1978. (Revised October 1985.)
      • 1978
      • Article

      Perceptions of Unfair Marketing Practices: Consumerism Implications

      By: Gerald Zaltman, Rajendra K. Srivastava and Rohit Deshpandé
      Previous research in complaint behavior has ignored the perception of unfair marketing practices as an explanatory variable. Perceptions of unfair marketing practices are related to consumer complaint behavior, although differentially related across different ages.... View Details
      Keywords: Ethics; Consumer Behavior; Marketing
      Citation
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      Zaltman, Gerald, Rajendra K. Srivastava, and Rohit Deshpandé. "Perceptions of Unfair Marketing Practices: Consumerism Implications." Advances in Consumer Research 5 (1978): 247–253.
      • January 1978 (Revised February 1983)
      • Supplement

      Polaroid-Kodak (B2)

      By: Michael E. Porter
      Supplements the (B1) case. View Details
      Keywords: Consumer Products Industry
      Citation
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      Porter, Michael E. "Polaroid-Kodak (B2)." Harvard Business School Supplement 378-174, January 1978. (Revised February 1983.)
      • January 1978 (Revised February 1983)
      • Supplement

      Polaroid-Kodak (B3)

      By: Michael E. Porter
      Supplements the (B1) case. View Details
      Keywords: Consumer Products Industry
      Citation
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      Porter, Michael E. "Polaroid-Kodak (B3)." Harvard Business School Supplement 378-175, January 1978. (Revised February 1983.)
      • January 1978 (Revised March 1986)
      • Supplement

      Polaroid-Kodak (B4)

      By: Michael E. Porter
      Supplements the (B1) case. View Details
      Keywords: Consumer Products Industry; Consumer Products Industry
      Citation
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      Porter, Michael E. "Polaroid-Kodak (B4)." Harvard Business School Supplement 378-176, January 1978. (Revised March 1986.)
      • January 1978 (Revised February 1983)
      • Supplement

      Polaroid-Kodak (B5)

      By: Michael E. Porter
      Supplements the (B1) case. View Details
      Keywords: Consumer Products Industry
      Citation
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      Porter, Michael E. "Polaroid-Kodak (B5)." Harvard Business School Supplement 378-177, January 1978. (Revised February 1983.)
      • January 1978 (Revised February 1983)
      • Supplement

      Polaroid-Kodak (B6)

      By: Michael E. Porter
      Supplements the (B1) case. View Details
      Keywords: Consumer Products Industry
      Citation
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      Porter, Michael E. "Polaroid-Kodak (B6)." Harvard Business School Supplement 378-178, January 1978. (Revised February 1983.)
      • January 1978 (Revised October 1983)
      • Supplement

      Polaroid-Kodak (B7)

      By: Michael E. Porter
      Supplements the (B1) case. View Details
      Keywords: Consumer Products Industry
      Citation
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      Porter, Michael E. "Polaroid-Kodak (B7)." Harvard Business School Supplement 378-179, January 1978. (Revised October 1983.)
      • January 1978 (Revised February 1983)
      • Supplement

      Polaroid-Kodak (B8)

      By: Michael E. Porter
      Supplements the (B1) case. View Details
      Keywords: Consumer Products Industry; Consumer Products Industry
      Citation
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      Porter, Michael E. "Polaroid-Kodak (B8)." Harvard Business School Supplement 378-180, January 1978. (Revised February 1983.)
      • January 1978 (Revised February 1983)
      • Supplement

      Polaroid-Kodak (B9)

      By: Michael E. Porter
      Supplements the (B1) case. View Details
      Keywords: Consumer Products Industry
      Citation
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      Porter, Michael E. "Polaroid-Kodak (B9)." Harvard Business School Supplement 378-181, January 1978. (Revised February 1983.)
      • January 1978 (Revised February 1983)
      • Supplement

      Polaroid-Kodak, (B10)

      By: Michael E. Porter
      Supplements the (B1) case. View Details
      Keywords: Consumer Products Industry
      Citation
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      Porter, Michael E. "Polaroid-Kodak, (B10)." Harvard Business School Supplement 378-182, January 1978. (Revised February 1983.)
      • September 1977 (Revised May 1983)
      • Supplement

      BiC Pen Corp. (A), Supplement

      By: Richard G. Hamermesh
      Supplements the (A) case. View Details
      Keywords: Consumer Products Industry
      Citation
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      Hamermesh, Richard G. "BiC Pen Corp. (A), Supplement." Harvard Business School Supplement 378-086, September 1977. (Revised May 1983.)
      • June 1977
      • Case

      Chandler Home Products

      By: Michael Y. Yoshino
      Keywords: Consumer Products Industry
      Citation
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      Related
      Yoshino, Michael Y. "Chandler Home Products." Harvard Business School Case 377-232, June 1977.
      • January 1977
      • Teaching Note

      Chaircraft Corp., Teaching Note

      By: Steven C. Wheelwright
      Teaching Note for (9-677-092). View Details
      Keywords: Consumer Products Industry
      Citation
      Related
      Wheelwright, Steven C. "Chaircraft Corp., Teaching Note." Harvard Business School Teaching Note 677-152, January 1977.
      • December 1976 (Revised August 1984)
      • Case

      Chaircraft Corp.

      By: Steven C. Wheelwright
      Production control in a furniture manufacturing company. Based on a case by R.S. Rosenbloom. View Details
      Keywords: Production; Consumer Products Industry
      Citation
      Find at Harvard
      Related
      Wheelwright, Steven C. "Chaircraft Corp." Harvard Business School Case 677-092, December 1976. (Revised August 1984.)
      • July 1976 (Revised May 1979)
      • Teaching Note

      Litton Microwave Cooking Products (B), Teaching Note

      By: Steven C. Wheelwright
      Keywords: Consumer Products Industry
      Citation
      Related
      Wheelwright, Steven C. "Litton Microwave Cooking Products (B), Teaching Note." Harvard Business School Teaching Note 677-002, July 1976. (Revised May 1979.)
      • November 1975 (Revised October 1976)
      • Case

      Cross River Products

      By: Steven C. Wheelwright
      Describes production task of meeting peak seasonal demands in a light manufacturing plant. Information is provided for evaluating the options of overtime, second shift, second production line, and inventory buildup. View Details
      Keywords: Buildings and Facilities; Information; Labor; Demand and Consumers; Production; Supply Chain
      Citation
      Educators
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      Related
      Wheelwright, Steven C. "Cross River Products." Harvard Business School Case 676-086, November 1975. (Revised October 1976.)
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