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  • August 2011 (Revised November 2011)
  • Case

The U.S. Military Academy at West Point

By: Anat Keinan
The case examines an iconic institution's decision on whether or not to undertake a branding initiative. Founded in 1802, West Point has played a key role in America's history. It is one of the nation's oldest institutions of higher learning and is well known for... View Details
Keywords: Surveys; Resource Allocation; Brands and Branding; Business and Stakeholder Relations; Competitive Strategy; Education Industry; United States
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Keinan, Anat. "The U.S. Military Academy at West Point." Harvard Business School Case 512-012, August 2011. (Revised November 2011.)
  • April 2020 (Revised November 2020)
  • Case

Ping An: Pioneering the New Model of ‘Technology-driven Finance’

By: Feng Zhu, Anthony K. Woo and Nancy Hua Dai
In mid-December 2018, Peter Ma, Chairman and CEO of Ping An Insurance (Group) Company of China, Ltd. was considering whether the company should grow a fifth ecosystem of Smart City Services. Established in 1988, Ping An was one of the top 10 global financial... View Details
Keywords: Business Ecosystems; Fintech; Finance; Information Technology; Business Model; Expansion; Competitive Strategy; Financial Services Industry; Technology Industry
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Zhu, Feng, Anthony K. Woo, and Nancy Hua Dai. "Ping An: Pioneering the New Model of ‘Technology-driven Finance’." Harvard Business School Case 620-068, April 2020. (Revised November 2020.)
  • December 1989 (Revised April 1997)
  • Case

Destin Brass Products Co.

By: William J. Bruns Jr.
A specialized manufacturer of brass valves, pumps, and flow controllers is troubled by competitive pricing in pumps and higher than expected margins for flow controllers. Managers suspect that cost accounting and cost allocations to products may be to blame. Two... View Details
Keywords: Cost Accounting; Activity Based Costing and Management; Five Forces Framework; Customer Value and Value Chain; Competition; Business Strategy; Design; Inflation and Deflation; Asset Pricing; Governance Controls; Manufacturing Industry
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Bruns, William J., Jr. "Destin Brass Products Co." Harvard Business School Case 190-089, December 1989. (Revised April 1997.)
  • September 2012 (Revised December 2012)
  • Case

Addleshaw Goddard LLP (Abridged)

By: Robert G. Eccles, Amy C. Edmondson and James Weber
Addleshaw-Goddard (AG), the 15th largest law firm in the UK, is seeking ways to serve larger clients on more important legal matters. Part of this strategy involves its "Client Development Centre (CDC)," an innovative idea and set of services launched by Dr. Jim Hever... View Details
Keywords: Price; Innovation and Invention; Service Operations; Partners and Partnerships; Competitive Advantage; Diversification; Legal Services Industry; United Kingdom
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Eccles, Robert G., Amy C. Edmondson, and James Weber. "Addleshaw Goddard LLP (Abridged)." Harvard Business School Case 413-064, September 2012. (Revised December 2012.)
  • June 2005 (Revised September 2006)
  • Case

Oracle vs. salesforce.com

By: David B. Yoffie and Alison Berkley Wagonfeld
Explores the phenomenon of software becoming a service. Salesforce.com has catapulted into the lead for offering a customer relationship management (CRM) solution as a Web-based service. Siebel, the leader in CRM packaged software sales, has to devise a strategy to... View Details
Keywords: Customer Relationship Management; Competitive Advantage; Software; Web Services Industry; Information Technology Industry
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Yoffie, David B., and Alison Berkley Wagonfeld. "Oracle vs. salesforce.com." Harvard Business School Case 705-440, June 2005. (Revised September 2006.)
  • 2021
  • Working Paper

Impact Accounting for Product Use: A Framework and Industry-specific Models

By: George Serafeim and Katie Trinh
This handbook provides the first systematic attempt to generate a framework and industry-specific models for the measurement of impacts on customers and the environment from use of products and services, in monetary terms, that can then be reflected in financial... View Details
Keywords: Impact Measurement; Product Impact; Customer Welfare; Environment; ESG; Product; Customers; Well-being; Environmental Sustainability; Measurement and Metrics; Accounting; Financial Statements; Analysis; Framework
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Serafeim, George, and Katie Trinh. "Impact Accounting for Product Use: A Framework and Industry-specific Models." Harvard Business School Working Paper, No. 21-141, June 2021.
  • 2013
  • Working Paper

Clusters and the New Growth Path for Europe

By: Christian Ketels and Sergiy Protsiv
This paper outlines elements of a conceptual framework that clarifies the role that clusters play relative to government policies and actions of individual companies in supporting the emergence of "High Road" strategies that lead to better New Growth Path–related... View Details
Keywords: Technological Innovation; Competition; Industry Clusters; Globalization; Economic Growth; Europe
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Ketels, Christian, and Sergiy Protsiv. "Clusters and the New Growth Path for Europe." WWW for Europe Working Paper Series, No. 14, July 2013. (WIFO, Vienna.)
  • January 2009
  • Case

Xi'an International University: The Growth of Private Universities in China

By: William C. Kirby, Michael Shih-ta Chen, Keith Chi-ho Wong and Tracy Manty
Huang Teng founded Xi'an International University (XAIU) as a private institute of higher education in 1992. Throughout its ensuing years, the school filled a niche and met the demand of students who did not test into one of China's public institutions. In 2008, it was... View Details
Keywords: Higher Education; Growth and Development Strategy; Private Ownership; Expansion; Education Industry; China
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Kirby, William C., Michael Shih-ta Chen, Keith Chi-ho Wong, and Tracy Manty. "Xi'an International University: The Growth of Private Universities in China." Harvard Business School Case 309-074, January 2009.
  • March 2025 (Revised April 2025)
  • Case

Perplexity: Redefining Search

By: Suraj Srinivasan, Michelle Hu, Sriraghav Srinivasan and Radhika Kak
By early 2025, Perplexity had rapidly evolved from a modest startup into a popular "answer engine" valued at $9 billion. The company had boldly positioned itself as the disruptor to Google aiming to redefine search for the AI age. Through novel AI... View Details
Keywords: AI and Machine Learning; Venture Capital; Innovation Leadership; Technological Innovation; Internet and the Web; Business Startups; Competitive Strategy; Business Model; Technology Industry; United States
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Srinivasan, Suraj, Michelle Hu, Sriraghav Srinivasan, and Radhika Kak. "Perplexity: Redefining Search." Harvard Business School Case 125-093, March 2025. (Revised April 2025.)
  • March 2016 (Revised October 2017)
  • Case

Salesforce.com vs. Siebel (Abridged)

By: David B. Yoffie
Explores the phenomenon of software becoming a service. Salesforce.com has catapulted into the lead for offering a customer relationship management (CRM) solution as a Web-based service. Siebel, the leader in CRM packaged software sales, has to devise a strategy to... View Details
Keywords: Customer Relationship Management; Competitive Strategy; Software
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Yoffie, David B. "Salesforce.com vs. Siebel (Abridged)." Harvard Business School Case 716-454, March 2016. (Revised October 2017.)
  • Research Summary

Overview

My research examines the processes, mechanisms and institutions that influence the effectiveness of organizational interactions between societal sectors (business, government and civil society).  My work is motivated by the belief that more study of what makes... View Details

  • February 2023 (Revised March 2023)
  • Case

Hey, Insta & YouTube, Are You Watching TikTok?

By: Felix Oberholzer-Gee
In early 2023, the entertainment app TikTok reached close to 1 billion users globally, placing it 4th behind the leading social networks of Facebook, YouTube, and Instagram. Featuring a sophisticated recommendation engine, TikTok mastered the art of keeping users... View Details
Keywords: Social Media; Applications and Software; Business Model; Competition; Organizational Change and Adaptation
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Oberholzer-Gee, Felix. "Hey, Insta & YouTube, Are You Watching TikTok?" Harvard Business School Case 723-426, February 2023. (Revised March 2023.)
  • 10 May 2019
  • Working Paper Summaries

Consumer Inertia and Market Power

Keywords: by Alexander MacKay and Marc Remer
  • November 2017 (Revised October 2018)
  • Case

Brandless: Disrupting Consumer Packaged Goods

By: Jill Avery
Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious products delivered directly to their homes with the simplicity of one fixed $3 price point that promised an... View Details
Keywords: Brand; Brand Management; Retailing; Retailing Industry; Private Label; Direct To Consumer Marketing; Ecommerce; Digital Marketing; Consumer Packaged Goods; Startup; Marketing; Marketing Strategy; Disruption; Food; Product Marketing; Marketing Channels; Consumer Behavior; Brands and Branding; Venture Capital; E-commerce; Consumer Products Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Retail Industry; United States; North America
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Avery, Jill. "Brandless: Disrupting Consumer Packaged Goods." Harvard Business School Case 518-044, November 2017. (Revised October 2018.)
  • January 1996
  • Case

Outrage in Cyberspace: CompuServe and the GIF Patent

By: Josh Lerner and Benjamin Conway
CompuServe, an online services vendor, informs its software developers that they must enter into a licensing agreement to use the popular GIF compression. CompuServe claims that it is forced to do so because Unisys is enforcing its patent rights in this area. Others... View Details
Keywords: Patents; Technological Innovation; Internet and the Web; Information Technology; Competitive Strategy; Internet and the Web; Web Services Industry
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Lerner, Josh, and Benjamin Conway. "Outrage in Cyberspace: CompuServe and the GIF Patent." Harvard Business School Case 296-057, January 1996.
  • March 1982 (Revised April 1982)
  • Case

Hertz Corp.: Guaranteed Pricing

The Hertz Corp., a $1.3 billion subsidiary of RCA, has instituted a "no mileage charge, ever" price program in response to competitive pressures. Pro forma revenue and profit projections, however, show the firm to be even further away from its corporate plan than... View Details
Keywords: Competition; Corporate Strategy; Product Marketing; Transportation Industry; Service Industry
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Bonoma, Thomas V. "Hertz Corp.: Guaranteed Pricing." Harvard Business School Case 582-126, March 1982. (Revised April 1982.)
  • September 1990 (Revised December 1990)
  • Case

Kaiser Steel Corporation, 1972

By: Timothy A. Luehrman and William Schiano
Addresses corporate restructuring. Asks students to consider how Kaiser should respond to strong competition from imported steel. Focuses particularly on labor relations in the U.S. steel industry and the feedback from contract negotiations and wage settlements into... View Details
Keywords: Restructuring; Decisions; Investment; Contracts; Negotiation; Labor and Management Relations; Competition; Steel Industry; United States
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Luehrman, Timothy A., and William Schiano. "Kaiser Steel Corporation, 1972." Harvard Business School Case 291-012, September 1990. (Revised December 1990.)
  • Web

Live from Klarman Hall - Alumni

watchmaking, attendees will gain practical strategies to overcome the reinvention traps and lead new pathways for innovation in their organizations. Women's Leadership Summit: Celebrating and Advancing Women Leaders November 7 & 8, 2024... View Details
  • March 2007 (Revised March 2012)
  • Case

Edward Jones in 2006: Confronting Success

By: David J. Collis and Troy Smith
When Jim Weddle took over as Managing Partner of Edward Jones in January 2006, the brokerage firm was at a critical juncture. The firm's distinctive strategy had enabled it to grow from its roots in small-town America to become the 4th largest broker in the U.S. Weddle... View Details
Keywords: Decision Choices and Conditions; Goals and Objectives; Growth and Development Strategy; Performance; Competitive Advantage; Financial Services Industry; United States
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Collis, David J., and Troy Smith. "Edward Jones in 2006: Confronting Success." Harvard Business School Case 707-497, March 2007. (Revised March 2012.)
  • August 2021 (Revised November 2021)
  • Case

The NCB Capital Turnaround: Waking the Sleeping Giant

By: Sandra J. Sucher, Gamze Yucaoglu, Shalene Gupta and Fares Khrais
The case opens in 2019, five years after, Sarah Al Suhaimi, CEO of NCB Capital (NCBC), the investment arm of Saudi’s largest bank, NCB, took the helm. Having successfully turned the business to make it the market leader, she was contemplating her next steps as... View Details
Keywords: Turnaround; Investment Banking; Financial Institutions; Change Management; Leadership; Business Model; Strategy; Business and Stakeholder Relations; Management Teams; Asset Management; Growth and Development Strategy; Saudi Arabia
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Sucher, Sandra J., Gamze Yucaoglu, Shalene Gupta, and Fares Khrais. "The NCB Capital Turnaround: Waking the Sleeping Giant." Harvard Business School Case 322-043, August 2021. (Revised November 2021.)
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