Publications

1994
Chapter

U.S. Competitiveness and the Aging Workforce: Toward Organizational and Institutional Change

By: R. M. Kanter

Keywords: Organizational Change and Adaptation; Human Capital; Age; Competition; Trade; United States

July 1994
Article

Competitive Analysis

By: R. Deshpande and H. Gatignon

Keywords: Competition

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July–August 1994
Article

Making Competition in Health Care Work

By: Elizabeth O. Teisberg, M. E. Porter and Gregory B. Brown

Keywords: Competition; Health; Health Industry

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June 1994 (Revised March 1995)
Case

Swissair's Alliances (A)

By: David B. Yoffie

Swissair established two alliance networks in 1989 in order to improve its competitiveness. In order to evaluate the benefits of the alliances, Swissair's history, products, and cost structure are described, as is the international airline industry and the major... View Details

Keywords: Alliances; Competitive Strategy; Globalization; Air Transportation Industry

June 1994
Supplement

Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (B)

By: David B. Yoffie

Updates the (A) case. View Details

Keywords: Commercialization; Competition; Air Transportation Industry

June 1994 (Revised September 1994)
Background Note

Beating the Commodity Magnet

By: V. Kasturi Rangan and George T. Bowman

All markets follow a cycle of growth and maturity, then commoditization and decline. This note argues that while commoditization of an industry may seem inevitable, the better managed firms find a way to make money in the commodity cycle. These firms know how and when... View Details

Keywords: Goods and Commodities; Financial Markets; Competitive Strategy; Financial Services Industry

May 1994 (Revised August 1994)
Case

Motorola-Elma

By: Shoshana Zuboff and Janis Lee Gogan

Motorola's old automative electronics plant in Arcade, outside Buffalo, New York, faced the prospect of closure in the mid-1980s, but leading customers persuaded Motorola to give the plant a second chance. The new plant manager, Dennis Fiehn, recognized that existing... View Details

Keywords: Factories, Labs, and Plants; Business Exit or Shutdown; Customers; Leading Change; Management Analysis, Tools, and Techniques; Organizational Structure; Competitive Strategy; Expansion; Telecommunications Industry; New York (state, US)

1994
Chapter

Global Strategy: Winning in the World-Wide Marketplace

By: M. E. Porter

Keywords: Globalized Firms and Management; Competitive Strategy; Global Strategy; Trade

May 1994 (Revised November 1994)
Case

PepsiCo: A View from the Corporate Office

By: Lynda M. Applegate and Leonard A. Schlesinger

Describes the three business segments of PepsiCo (beverages, snack foods, and restaurants). It then explores the competitive environment within each segment and the response of PepsiCo's businesses. It seeks to show how PepsiCo CEO, D. Wayne Calloway, in a very... View Details

Keywords: Business Divisions; Change; Governance Controls; Management Style; Organizational Structure; Situation or Environment; Competitive Strategy; Value; Food and Beverage Industry

April 1994 (Revised January 1995)
Case

StarKist (A)

By: Richard H.K. Vietor and Forest L. Reinhardt

Set in April 1990, this case focuses on H.J. Heinz and its subsidiary, StarKist, the largest producer of canned tuna in the United States. During the 1980s, the public became increasingly concerned about tuna fishing practices that killed dolphins. StarKist was the... View Details

Keywords: Business Subsidiaries; Decision Choices and Conditions; Laws and Statutes; Management Teams; Brands and Branding; Environmental Sustainability; Competition; Mexico; United States

April 1994
Teaching Note

CF MotorFreight in 1992 TN

By: David B. Yoffie

Teaching Note for (9-793-100). View Details

Keywords: Rank and Position; Competition; Labor Unions; Profit

April 1994
Supplement

Disposable Diaper Industry in 1984

By: Stephen P. Bradley and Pankaj Ghemawat

Updates the Disposable Diaper Industry in 1974. Intended as an in-class handout. View Details

Keywords: Competition; Markets; Consumer Products Industry; Retail Industry

April 1994 (Revised September 1994)
Case

KENETECH Corporation

By: William E. Fruhan Jr.

Involves a strategic decision about how fast to ramp up sales. Improvements in technology have driven down the cost of electric power generated from wind turbines to the point where they are competitive with fossil-fuel plants. KENETECH needs to raise equity capital to... View Details

Keywords: Renewable Energy; Borrowing and Debt; Equity; Initial Public Offering; Growth and Development Strategy; Market Entry and Exit; Going Public; Sales; Competition; Energy Industry

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March 1994 (Revised March 2000)
Case

Cola Wars Continue: Coke vs. Pepsi in the 1990s

By: David B. Yoffie and Sharon Foley

The competition between Coke and Pepsi is a classic corporate battle that began in America at the turn of the century and has expanded into worldwide competitive warfare in the 1990s. This case examines the economics of the soft drink and bottling industries, and... View Details

Keywords: Globalization; Organizational Culture; Competition; Competitive Strategy; Corporate Strategy; Food and Beverage Industry; North and Central America

March 1994 (Revised December 2014)
Case

Humana, Inc.: Managing in a Changing Industry

By: Stuart Gilson

Intensifying competition and change in the U.S. health care industry force a large integrated health-care provider to reassess its strategy of operating both hospitals and health insurance plans (HMOs). In an attempt to increase its stock price and operating... View Details

Keywords: Business Strategy; Restructuring; Change Management; Financial Management; Health Industry