Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (3,617) Arrow Down
Filter Results: (3,617) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (3,617)
    • People  (15)
    • News  (950)
    • Research  (2,117)
    • Events  (8)
    • Multimedia  (71)
  • Faculty Publications  (1,497)

Show Results For

  • All HBS Web  (3,617)
    • People  (15)
    • News  (950)
    • Research  (2,117)
    • Events  (8)
    • Multimedia  (71)
  • Faculty Publications  (1,497)
← Page 103 of 3,617 Results →
  • 06 Nov 2018
  • Research & Ideas

8 Ways to Make Olympic Stadiums Useful After the Games End

the 2028 Games as well. Despite the cost involved, competition to host the Olympics will no doubt continue. Political and financial risks aside, it’s hard to think of a more visible branding opportunity for... View Details
Keywords: by Julia Hanna; Sports
  • 09 Jun 2015
  • Sharpening Your Skills

Sharpening Your Skills: Social Media

Using social media to advance your marketing is a potentially powerful and low-cost tool. But the risk is potentially powerful, too—allowing consumers to co-create your brand is enough to induce night sweats... View Details
Keywords: Re: Multiple Faculty; Advertising
  • Web

HBS Entrepreneurship Summit - Alumni

Evan Marwell (MBA 1992), Educational Superhighway Chris McKown (MBA 1981), Iora Health Shara Ticku (MBA 2017), C16 4:15–5:30 p.m. Frameworks & Insights Join faculty and practitioners for presentations and... View Details
  • 16 May 2024
  • News

On the Job

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. We all have early memories of on-the-job learnings—those moments that had a lasting impact on how we see the world of work and our place in it. This... View Details
Keywords: first job; leadership; life experience; career lessons; Finance; Oil and Gas Extraction; Mining; Retail Trade
  • 23 Jun 2008
  • Research & Ideas

Innovative Ways to Encourage Personal Savings

Putting together the money for everything from a short-term emergency to retirement is hard enough, a challenge that low- and moderate-income families endure every day. Yet as HBS professor Peter Tufano describes, new View Details
Keywords: by Martha Lagace; Financial Services
  • Web

Global Opportunity Fellowship GO: AFRICA - Alumni

Careers Global Opportunity Fellowship GO: AFRICA Careers Global Opportunity Fellowship GO: AFRICA Supporting recent HBS graduates making a difference working in Africa. Thanks to generous alumni support, the Global Opportunity Fellowship | GO: AFRICA will support... View Details
  • 30 Apr 2001
  • Research & Ideas

Big Companies, Big Opportunities—Big Questions

later. Rather than retreat after the devaluation, however, the company became more aggressive. P&G raised its prices significantly to recover its devaluation losses, introduced new brands and began... View Details
Keywords: by Julie Jette
  • Web

Use of Harvard Name & Logo | About

Use of Harvard Name & Logo Brand & Style Guidelines The Harvard Business School name and shield are trademarks and their use is governed by explicit rules View Details
  • 01 Sep 2023
  • News

Case Study: The Home Team

Illustration by Jon Krause Illustration by Jon Krause Brendan Kennealey (MBA 2006) wasn’t even searching for a business idea. A couple of years ago, the Wilmington, Delaware, native met up with an old friend who’d bought a new house. Over dinner this friend enumerated... View Details
Keywords: Jen McFarland Flint; Real Estate
  • 08 Sep 2020
  • Blog Post

2+2 Where Are They Now Spotlight: Ashley Zumwalt-Forbes (MBA 2017)

network-based (fundraising, strategic partnerships, new industry development, etc), and there is no better network to have access to than the HBS alumni network. Additionally, having the “Harvard” brand tied... View Details
  • 01 Dec 2004
  • News

Marquis Jet Takes Off

a visit to Richard Santulli, chairman and CEO of NetJets, who showed them the door in less than thirty minutes. Recalls Allard: “Rich basically said, ‘Why should I give my brand to a bunch of guys I don’t... View Details
Keywords: Roger Thompson; Air Transportation; Transportation
  • 10 Nov 2003
  • Research & Ideas

Globalization: The Strategy of Differences

business secrets would spill over to its competing line of business. They also feared that Acer could cross-subsidize its own brand with profits from its contract-manufacturing operations and so undercut... View Details
Keywords: by Pankaj Ghemawat
  • 26 Mar 2024
  • Blog Post

IFC India: Financing the Climate Transition in India

with private bus operators. Incentivizing private actors to transition to electric buses could significantly amplify the impact on overall emissions reduction. Positive Brand Perception: BEST, as a government-run company, stands out for... View Details
  • 01 Sep 2003
  • News

Larry Murphy

a $1.5 billion operation — as chief strategic officer. Responsible for strategy, acquisitions, business development, and the Disney brand on a global basis, Murphy helped grow the firm to a $60 billion... View Details
Keywords: Garry Emmons; Accommodation; Hospitality
  • 21 Aug 2017
  • Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

depth, and accessibility—it has become clear it is key to helping companies develop sustainable competitive advantage. “The new attention being given to data today is because suddenly, everywhere, it’s become much cheaper to measure,”... View Details
Keywords: by Dina Gerdeman
  • 25 Feb 2020
  • News

Task Force

Monroy can make that claim. Based in Mexico City, Zubale crowdsources the expensive and inefficient task of merchandising, using its app to connect independent contractors with major brands looking for the... View Details
Keywords: Julia Hanna; gig economy; Retail Trade
  • 25 Apr 2024
  • News

Origin Stories

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Where we come from and how we were raised has a profound effect on who we become. The recipients of this year’s Alumni Achievement Award grew up... View Details
  • Web

Why HBS? - Doctoral

300 Academic Publications $ 140 m. Investment in Research Student Research Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers By: Mengjie Cheng and Shunyuan Zhang 01 JUL 2025... View Details
  • 24 Feb 2014
  • Research & Ideas

Busting Six Myths About Customer Loyalty Programs

have two types of "sponsors" for their loyalty reward investments: manufacturers of the branded goods sold by retailers, and other partner companies presumably with higher margins, who find it... View Details
Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products
  • September 1993
  • Background Note

The Private Label Movement

By: Robert S. Kaplan and Ray A. Goldberg
Private labels, previously weak in the U.S. market, are making inroads in the United States and Canada. Reasons for this include a weak economy, better quality of private label goods, and a desire by retailers to increase profitability. View Details
Keywords: Brands and Branding; Retail Industry; United States; Canada
Citation
Find at Harvard
Related
Kaplan, Robert S., and Ray A. Goldberg. "The Private Label Movement." Harvard Business School Background Note 594-039, September 1993.
  • ←
  • 103
  • 104
  • …
  • 180
  • 181
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.