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Publications

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  • All HBS Web  (6,672)
    • People  (16)
    • News  (1,205)
    • Research  (4,504)
    • Events  (28)
    • Multimedia  (21)
  • Faculty Publications  (3,067)

Show Results For

  • All HBS Web  (6,672)
    • People  (16)
    • News  (1,205)
    • Research  (4,504)
    • Events  (28)
    • Multimedia  (21)
  • Faculty Publications  (3,067)
← Page 102 of 6,672 Results →
  • Article

Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing

By: Thales S. Teixeira, Michel Wedel and Rik Pieters
We develop a conceptual framework for understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television advertising. It formalizes this... View Details
Keywords: Advertising; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Consumer Behavior; Mathematical Methods
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Teixeira, Thales S., Michel Wedel, and Rik Pieters. "Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing." Marketing Science 29, no. 5 (September–October 2010): 783–804. (Lead Article.)
  • January 2021 (Revised May 2023)
  • Case

Pearson: Efficacy 2.0

By: Elie Ofek, Marco Bertini, Oded Koenigsberg and James Weber
Pearson, which billed itself as the "world's learning company," faced a host of critical decisions in mid-2020. Several years prior, it had embarked on a new path that put the learner at the heart of the business and committed to a new strategic orientation. The new... View Details
Keywords: Efficacy; Learning; Outcome or Result; Measurement and Metrics; Brands and Branding; Marketing Communications; Strategic Planning; Education Industry
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Ofek, Elie, Marco Bertini, Oded Koenigsberg, and James Weber. "Pearson: Efficacy 2.0." Harvard Business School Case 521-012, January 2021. (Revised May 2023.)
  • 2018
  • Working Paper

Business, Governments and Political Risk in South Asia and Latin America since 1970

By: Geoffrey Jones and Rachael Comunale
This working paper provides a new perspective on how businesses have responded to political risk in South Asia and Latin America over the last half century. The existing business history literature on political risk is focused on the experiences of Western... View Details
Keywords: Business and Government Relations; Risk Management; Government and Politics; Business History; South Asia; Latin America
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Jones, Geoffrey, and Rachael Comunale. "Business, Governments and Political Risk in South Asia and Latin America since 1970." Harvard Business School Working Paper, No. 18-102, May 2018.
  • November 2000
  • Case

UPromise

By: Michael J. Roberts and William A. Sahlman
Describes the development of UPromise, a company that has developed a loyalty program through which corporate partners can contribute to funds that finance the education of consumers' children. Presents the accomplishments prior to the company's second round of... View Details
Keywords: Higher Education; Corporate Entrepreneurship; Venture Capital; Financial Markets; Programs
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Roberts, Michael J., and William A. Sahlman. "UPromise." Harvard Business School Case 801-321, November 2000.
  • 12 PM – 1 PM EDT, 28 Sep 2018
  • Webinars: Career

How to Drive Company Performance and Employee Sustainability

Learn how to empower your teams in a way that encourages both high performance and sustainability, from Carolyn Everson, VP of Global Marketing Solutions at Facebook. View Details
  • Program

Managing Innovation

Reevaluate your portfolio of products and services as market conditions evolve Design a strategy for deciding which projects to pursue Bring new offerings to market faster and more efficiently Create new... View Details
  • 13 Jun 2017
  • Research & Ideas

Why Global Investments Are Still a Good Bet

sense to be diversified than it used to in the past, since, at the end of the day, all markets are moving together,” says Luis Viceira, George E. Bates Professor and Senior Associate Dean for International View Details
Keywords: by Michael Blanding; Financial Services
  • Program

Transforming Customer Experiences

operating models and strategic service mission with changing consumer needs, shifting market demands, and an evolving competitive landscape. Details Design effective service strategies and offerings Develop... View Details
  • 2006
  • Other Unpublished Work

Rural Clusters of Innovation: Berkshires Strategy Project: Driving A Long-Term Economic Strategy

By: Michael E. Porter
The Berkshires Strategy Project, a six-month strategy development effort involving dozens of private and public sector organizations in the Berkshires, has led to broad consensus behind an economic strategy for the County, and galvanized a leadership group in the form... View Details
Keywords: Economics; Industry Clusters; Growth and Development; United States
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Porter, Michael E. "Rural Clusters of Innovation: Berkshires Strategy Project: Driving A Long-Term Economic Strategy." Monitor Group, 2006.
  • Program

Competing in the Age of Digital Platforms

platforms. Key Benefits For business leaders, platforms present enormous opportunities but also pose serious risks. Competing in what have been called "multi-sided markets driven by network effects" is often akin to playing... View Details
  • January 2013 (Revised October 2015)
  • Case

Pittsburgh

By: Eric Werker, Meg Rithmire, Benjamin Kennedy and Andrew Knauer
The case narrates the development of Pittsburgh from the 1940s to 2012. It analyzes the collapse of the steel industry in the early 1980s, the city's subsequent decline, and the city's later re-emergence as a hub for higher education, the tech sector, and the... View Details
Keywords: Google; Population; City Growth; Shale; PNC; Tom Murphy; Luke Ravenstahl; Public-private Partnership; Tax Increment Financing; Brownfields; Renaissance; Industry Clusters; Industry Growth; City; Business and Government Relations; Taxation; Philanthropy and Charitable Giving; Nonprofit Organizations; Higher Education; Technology Industry; Health Industry; Steel Industry; Education Industry; Pittsburgh
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Werker, Eric, Meg Rithmire, Benjamin Kennedy, and Andrew Knauer. "Pittsburgh." Harvard Business School Case 713-035, January 2013. (Revised October 2015.)
  • 03 Dec 2014
  • HBS Seminar

Ginger Jin, University of Maryland

  • 19 Sep 2017
  • First Look

First Look at New Research and Ideas, September 19

developing innovative compounded formulations, should it base its decisions on market size, either by population or dollar size? Should it concentrate instead on the level of exploitation by the branded drug... View Details
Keywords: Sean Silverthorne
  • 26 Apr 2024
  • HBS Case

Deion Sanders' Prime Lessons for Leading a Team to Victory

organizations to move forward.” Gibson cowrote the case with Nicole Gilmore, director of talent development at MITRE; and Alicia Dadlani, director of the Mid-US Research Center at HBS. Sanders plays in Super Bowl and World Series Even... View Details
Keywords: by Avery Forman; Sports
  • April 2002
  • Case

In vivo to in vitro to in silico: Coping with Tidal Waves of Data at Biogen

By: Juan Enriquez-Cabot, Gary P. Pisano and Gaye Bok
Biogen is a successful biotech company facing a critical juncture. CEO John Mullen ponders how technological changes introduced into the research function will shape larger corporate decisions. This world in which biotechnology companies operated had changed... View Details
Keywords: Change; Decisions; Product Development; Research and Development; Expansion; Technology; Biotechnology Industry
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Enriquez-Cabot, Juan, Gary P. Pisano, and Gaye Bok. "In vivo to in vitro to in silico: Coping with Tidal Waves of Data at Biogen." Harvard Business School Case 602-122, April 2002.
  • February 2024
  • Module Note

Collaborate on the Core, Compete on the Edges

By: Frank Nagle
In the rapidly evolving environment of modern business, the digitization of economic activity and the ubiquitous integration of technology across industries are fundamentally altering how companies develop and implement strategy. The rise of digital technologies has... View Details
Keywords: Technology Adoption; Competition; Cooperation; Collaborative Innovation and Invention
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Nagle, Frank. "Collaborate on the Core, Compete on the Edges." Harvard Business School Module Note 724-453, February 2024.
  • September 2014 (Revised June 2016)
  • Case

edX: Strategies for Higher Education

By: David Collis, Matthew Shaffer and Ashley Hartman
In May 2012, Harvard University and the Massachusetts Institute of Technology (MIT) founded edX, a new non-profit joint venture that would provide a platform for massive open online courses (MOOCs). edX did not produce original courses or instructional content—it made... View Details
Keywords: MOOCS; edX; Online Platforms; Online Education; Harvard University; MIT; Execution; Monetization; Brand Management; Higher Education; Information Technology; Strategy; Disruptive Innovation; Digital Platforms; Education Industry
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Collis, David, Matthew Shaffer, and Ashley Hartman. "edX: Strategies for Higher Education." Harvard Business School Case 715-413, September 2014. (Revised June 2016.)
  • February 2000
  • Case

E2M Health Services

By: Richard M.J. Bohmer and Naomi Atkins
Outlines the growth of an innovative diabetes disease management organization from 1994-99. Having demonstrated the success of their model in managing diabetes populations in Texas and New York State, the CEO and president must decide the future strategy of the company... View Details
Keywords: Business Model; Customer Focus and Relationships; Decision Choices and Conditions; Financial Markets; Revenue; Innovation and Invention; Business or Company Management; Marketing Strategy; Internet; Health Industry
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Bohmer, Richard M.J., and Naomi Atkins. "E2M Health Services." Harvard Business School Case 600-077, February 2000.
  • 03 Jul 2018
  • First Look

New Research and Ideas, July 3, 2018

forthcoming IMF Economic Review Debt Redemption and Reserve Accumulation By: Alfaro, Laura, and Fabio Kanczuk Abstract—In the past decade, foreign participation in local-currency bond markets in emerging countries increased dramatically.... View Details
Keywords: Dina Gerdeman
  • 10 Mar 2010
  • Working Paper Summaries

A Reexamination of Tunneling and Business Groups: New Data and New Methods

Keywords: by Jordan I. Siegel & Prithwiraj Choudhury
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