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Print View - Course Catalog
top B Area Faculty Name Term Quarter Credits B2B Sales and Distribution Marketing, Entrepreneurial Management Lou Shipley Spring 2026 Q3 1.5 Building Trusted Organizations General Management Sandra Sucher Fall 2025 Q2 1.5 Building and... View Details
- March 2023 (Revised January 2024)
- Case
Deepa Bachu (A): Design Thinking at Pensaar Design
By: Thomas Graeber, Joshua Schwartzstein and Amram Migdal
In this case, set in June 2019 in Bangalore, Karnataka, India, Deepa Bachu of Pensaar Design and her team work with client ITC Ltd. to use design thinking and behavioral experiments to improve workplace safety and strive toward the company’s zero-accident goal. The... View Details
Keywords: Buildings and Facilities; Design; Education; Training; Working Conditions; Business or Company Management; Production; Business Processes; Corporate Social Responsibility and Impact; Outcome or Result; Performance Improvement; Programs; Business and Stakeholder Relations; Groups and Teams; Labor and Management Relations; Rank and Position; Safety; Attitudes; Behavior; Motivation and Incentives; Trust; Well-being; Consulting Industry; Pulp and Paper Industry; Manufacturing Industry; India
Graeber, Thomas, Joshua Schwartzstein, and Amram Migdal. "Deepa Bachu (A): Design Thinking at Pensaar Design." Harvard Business School Case 923-026, March 2023. (Revised January 2024.)
- 06 Dec 2021
- News
Rescue & Recovery
share everything and to be as inclusive as possible. Now every official communication is also closed captioned and translated into three languages. McKenna is adamant that the path back to trust starts with “acknowledging where we screwed... View Details
- 01 Jul 2014
- First Look
First Look: July 1
Tapestry's motivating principle was to reimagine solutions to complex problems (e.g., drug-approval standards) in ways that created a win-win for firms and society. Tapestry meetings on bank-governance standards-initiated after the 2008-2009 Financial Crisis-had... View Details
Keywords: Carmen Nobel
- 17 May 2011
- First Look
First Look: May 17
of cynicism appears to lead us to over-think the actions of others and make negative attributions about their motivations without sufficient cause. In the process, we may miss opportunities that greater trust might capture. We review the... View Details
Keywords: Sean Silverthorne
- 26 Jul 2004
- Research & Ideas
A Better Way to Negotiate: Backward
another negotiator—who may be under the false impression that you've already said "yes." Opening Up The Process The secrecy that surrounds some sequenced deals can make them appear manipulative. By contrast, a group of negotiators who know and View Details
Keywords: by James K. Sebenius
- March 2023 (Revised March 2024)
- Case
The Purdue Pharma Bankruptcy: Settling the Opioid Crisis
By: Kristin Mugford, Carin-Isabel Knoop and Susan Pinckney
How to get to a fair outcome for claimants in the Purdue Pharma bankruptcy given its significant role in the U.S. opioid crisis. View Details
Keywords: Regulation; Ethics; Fairness; Insolvency and Bankruptcy; Government Legislation; Courts and Trials; Laws and Statutes; Lawsuits and Litigation; Legal Liability; Crime and Corruption; Negotiation Offer; Negotiation Participants; Negotiation Style; Product Design; Product Development; Brands and Branding; Marketing Strategy; Trust; Government and Politics; Law; Negotiation; Operations; Ownership; Marketing; Social Psychology; Health Care and Treatment; Pharmaceutical Industry; United States
Mugford, Kristin, Carin-Isabel Knoop, and Susan Pinckney. "The Purdue Pharma Bankruptcy: Settling the Opioid Crisis." Harvard Business School Case 223-060, March 2023. (Revised March 2024.)
- September 2019 (Revised February 2020)
- Teaching Note
Fishbowl: Scaling Up
By: Leslie K. John
Email mking@hbs.edu for a courtesy copy.
Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details
Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details
Keywords: Communication Technologies; Customer Value; Value Chain; Interpersonal Communication; Talent and Talent Management; Customer Value and Value Chain; Entrepreneurship; Business Model; Growth and Development Strategy; Marketing Strategy; Advertising; Product Marketing; Digital Platforms; Consumer Behavior; Network Effects; Emotions; Motivation and Incentives; Trust; Applications and Software; Technology Adoption; Digital Platforms; Communications Industry; Employment Industry; Media and Broadcasting Industry; Technology Industry; Telecommunications Industry; United States
John, Leslie K. "Fishbowl: Scaling Up." Harvard Business School Teaching Note 920-022, September 2019. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
- December 2018 (Revised February 2020)
- Case
Fishbowl: Scaling Up
By: Leslie K. John
Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl,... View Details
Keywords: Communication Technologies; Customer Value; Value Chain; Interpersonal Communication; Talent and Talent Management; Customer Value and Value Chain; Entrepreneurship; Business Model; Growth and Development Strategy; Marketing Strategy; Advertising; Product Marketing; Digital Platforms; Consumer Behavior; Network Effects; Emotions; Motivation and Incentives; Trust; Applications and Software; Technology Adoption; Social Media; Communications Industry; Employment Industry; Media and Broadcasting Industry; Technology Industry; Telecommunications Industry; United States
John, Leslie K. "Fishbowl: Scaling Up." Harvard Business School Case 919-013, December 2018. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
- 01 Jun 2018
- News
The Long Run
in the midst of a number of obligations: Having just stepped down as state director for the Trust for Public Land, he was launching MillionMile Greenway, a nonprofit supporting efforts in smaller communities to create the same sort of... View Details
- 01 Jun 2004
- News
Luxe Redux
refreshing their product lines and extending their brand to more affordable items. Pressure to innovate is intense, says HBS professor Nancy F. Koehn, a business historian and author of Brand New: How Entrepreneurs Earned Consumers’ Trust... View Details
- 08 May 2020
- In Practice
Nonprofits Hurt by COVID-19 Must Hoard Cash to Hold On
better health when we are over the crisis? Not just in terms of social justice, but economic prosperity as well? As the most trusted player, shouldn’t civil society have a pivotal role when we get back to reimagining capitalism, when the... View Details
Keywords: by Danielle Kost
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
are enough reviews I can debias--I can just select the ones that are more authentic and not consider the inauthentic ones. Q: We use our trust meter that’s built in and figure out which ones are authentic. A: Yes. And if you had a course... View Details
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
they want, where they want for almost anything they desire. Associated with that, people are much more comfortable with ecommerce, giving their credit card numbers to Amazon and others, so the comfort and trust levels are much higher.... View Details
- 06 Apr 2010
- First Look
First Look: April 6
U.S. performance as a publicly traded Real Estate Investment Trust (REIT). As an alternative, to finance this expansion, Shurgard received a proposed deal from a consortium of banks and other investors where they would provide private... View Details
Keywords: Martha Lagace
- 19 Dec 2006
- First Look
First Look: December 19, 2006
many other investments. In the 1990s, inexperienced firms from rich countries jumped directly into huge projects in some of the world's least developed countries. Their investments reflected almost unbridled enthusiasm for emerging markets and View Details
Keywords: Sean Silverthorne
- 11 Apr 2017
- First Look
First Look at New Research, April 11
calculations—are powerful. Even though algorithms often outperform human judgment, people resist allowing a numerical formula to make decisions for them (Dawes, 1979). Nevertheless, people increasingly depend on algorithms to inform their decisions. Eight experiments... View Details
- 03 Oct 2006
- First Look
First Look: October 3, 2006
contact each other through trusted intermediaries on the network to offer or seek jobs, consulting engagements, expertise, and financing. The company had outpaced its competitors by building the most populous online business network, but... View Details
Keywords: Sean Silverthorne
- 23 Oct 2018
- News
Coming of Age as the World Comes Apart
took his life yesterday. There's a degree of trauma in the body and in the heart of so many people in my generation because the basic sense of trust and security has been ripped away from us, and that happened a long time ago. But there's... View Details
- 01 Sep 2009
- News
Read All About It!
situations. The author of Brand New: How Entrepreneurs Earned Consumers’ Trust from Wedgwood to Dell and The Power of Commerce: Economy and Governance in the First British Empire, she has also contributed to many other books and written... View Details