Publications

November 2016 (Revised April 2017)
Case

Basecamp: Pricing

By: Frank Cespedes and Robb Fitzsimmons

A data analyst at Basecamp is evaluating the results of pricing research and its potential implications for the venture’s latest version of its project management software product. View Details

Keywords: Pricing; Entrepreneurial Management; Data Analysis; Marketing; Customer Acquisition; Customer Retention; Value Proposition; Sales Management; Product Management; Market Research; Life Time Value; Testing; Entrepreneurship; Analytics and Data Science; Customers; Value; Sales; Product Marketing; United States

26 Mar 2014
News

Renting Harvard MBAs to Big Biz, HourlyNerd Raises $4M

Keywords: Rob Biederman

08 Jun 2011
News

Alumni News: Latin Flair

/bulletin/alumni-news/story-vostu.html View Details

Keywords: Margie Kelley; Computer Systems Design and Related Services; Professional Services

04 Sep 2019
News

Advancing Diagnostics that Can Save Lives

the lab. In 2016 Lee and four Harvard cofounders launched DZD to apply genome sequencing and machine learning to the problem of growing antibiotic resistance. Their technology helps doctors diagnose life-threatening infections, like... View Details

Keywords: Susan Young

04 Jul 2016
Research & Ideas

Is Your Org Chart Stuck in a Rut? Try a Scientific Experiment

If you want to be awed by the pace of technological advancement over the past few decades, compare the capabilities of a bulky PC from 1984 with those of a sleek smartphone in 2016. You’ll find stark differences. But if you want to be... View Details

Keywords: by Carmen Nobel

01 Sep 2006
News

Private Sector and Public Interest Meet at Global Leadership Forum

ethanol, solar, and clean-burning coal technology as particularly promising areas. Jeff Immelt (MBA ’82): The CEO of General Electric sees opportunity in clean and sustainable industrial products and systems, private-sector activity that... View Details

May 1983 (Revised December 1987)
Case

Technical Data Corp.

By: William A. Sahlman

Describes a decision confronting the president of a small company about selling some or all of the shares in his company to another firm. Technical Data Corp. provides analytical services to professional bond market traders over a system of computer terminals operated... View Details

Keywords: Stocks; Entrepreneurship; Business Startups; Internet and the Web; Information Infrastructure; Mobile and Wireless Technology; Valuation; Negotiation Tactics; Mergers and Acquisitions; Corporate Strategy; Horizontal Integration; Information Industry; Service Industry

December 2018 (Revised March 2019)
Case

R/GA: Corporate Venture Studio vs. Accelerator

By: Andy Wu, Grant Son and Aastha Thakkar

New approach to accelerating the development of innovation through corporate venturing by creating partnerships between startup venture and established corporations through the launch of the Global Sports Venture Studios created by R/GA Ventures and the Los Angeles... View Details

January 2018 (Revised February 2018)
Technical Note

Making Markets

By: Thomas R. Eisenmann and Scott Duke Kominers

Explains how to identify and capitalize on marketplace design opportunities. Defines markets and marketplaces and describes the basic functions of each. Discusses attributes (e.g., heterogeneity of participants' preferences and asymmetry in available information) that... View Details

Keywords: Marketplaces; Two-Sided Markets; Entrepreneurship; Market Design; Digital Platforms; Marketplace Matching; Market Participation; Market Transactions; Market Entry and Exit; Digital Platforms; Auctions

August 2015 (Revised February 2017)
Case

Bridj and the Business of Urban Mobility (A): Developing a New Model

By: Rosabeth Moss Kanter and Daniel Fox

Bridj, a Boston startup that provides Big Data-powered, "pop-up" bus routes that respond to transportation demand, has been in operation for a little over a year and has recently launched service in Washington, D.C., its second market. Despite media acclaim and... View Details

February 2022
Teaching Note

AptDeco: Circular Economy Furniture Marketplace

By: Ayelet Israeli

Teaching Note for HBS Case No. 521-069. AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120... View Details

Keywords: E-Commerce Strategy; Mobile; Word-of-Mouth; Word Of Mouth; Word-of-mouth Marketing; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-Sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; African-American Protagonist; Circular; Peer-to-peer Markets; Furniture Industry; Growth Hacking; Monetization Strategy; Growth Management; Marketing Strategy; Entrepreneurship; Digital Platforms; Marketing Channels; Digital Marketing; Consumer Behavior; Acquisition; Retention; Growth and Development Strategy; Customer Focus and Relationships; Expansion; Brands and Branding; E-commerce; Retail Industry; Consumer Products Industry; Technology Industry; Web Services Industry; United States; North America; New York (city, NY); New York (state, US)

February 1997 (Revised December 2012)
Case

Jim Sharpe: Extrusion Technology, Inc. (B)

By: H. Kent Bowen and Barbara Feinberg

Jim Sharpe, 11 years after receiving his MBA from Harvard and working for others, has finally become his own boss and 100% owner of manufacturer of aluminum extrusions. After 10 months of an unfunded search, he acquires the business in an LBO and prepares to face his... View Details

Keywords: Information Technology; Entrepreneurship; Business Ventures; Business or Company Management; Competency and Skills; Management Teams; Risk and Uncertainty; Manufacturing Industry; United States

14 Apr 2010
News

The Huffington Post Goes to HBS

Keywords: Professor Tom Eisenmann; News, Library, Internet, and Other Services; Information

23 Feb 2023
News

In My Humble Opinion: Hometown Reboot

of night, you would see the glow from the mills that lined the river,” he recalls. Now Motley sees an entirely new city. Along the river are the offices of medical and technology companies. “Pittsburgh has successfully transitioned from... View Details

Keywords: April White

10 Sep 2013
First Look

First Look: September 10

Publications 2006 Regional Studies Spatial Determinants of Entrepreneurship in India By: Ghani, Ejaz, William R. Kerr, and Stephen O'Connell Abstract—We analyze the spatial determinants of entrepreneurship... View Details

Keywords: Sean Silverthorne

September 2022 (Revised November 2023)
Case

Wordle

By: Karen G. Mills, Christina Wallace, Ebehi Iyoha, Gabriella Elanbeck and Morgane Herculano

After sourdough bread, countertop chive gardens, and vaccine selfies came a pandemic-era trend that everyone seemed to be in on: one daily chance to guess a five-letter word and crow about your success on social media via little green and yellow squares. From a... View Details

Keywords: Games; Innovation; General Management; Mergers and Acquisitions; Trends; Entrepreneurship; Bids and Bidding; Consumer Behavior; Technology Industry; Technology Industry

December 2021 (Revised May 2022)
Case

Troverie (A)

By: Thomas R. Eisenmann, Lindsay N. Hyde and Olivia Graham

Six months after the August 2018 launch of Troverie, a U.S.-based online retailer of luxury watches, the average cost of acquiring a customer is much higher than originally projected, and the startup is incurring a substantial loss on each sales transaction. Could... View Details

Keywords: Startup; Luxury Goods; Customer Acquisition; Entrepreneurship; Business Startups; Luxury; Failure; Internet and the Web; Revenue; Fashion Industry; United States