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Show Results For
- All HBS Web
(8,536)
- People (32)
- News (2,030)
- Research (4,475)
- Events (16)
- Multimedia (168)
- Faculty Publications (2,953)
- July 2016 (Revised October 2016)
- Case
Entrepreneurial Sales and Marketing Vignettes
By: Mark Roberge and Frank Cespedes
Which sales candidate is a startup’s ideal first hire? What marketing channels are best to invest in? How aggressively should an executive team align sales with customer success? Early stage founders, sales leaders, and marketing executives often face one, and... View Details
Keywords: Entrepreneurial Marketing; Entrepreneurial Sales; Business Startups; Talent; Talent Management; Growth Management; Marketing Communications; Social Marketing; Salesforce Management; Pricing; Sales; Marketing
Roberge, Mark, and Frank Cespedes. "Entrepreneurial Sales and Marketing Vignettes." Harvard Business School Case 817-010, July 2016. (Revised October 2016.)
- February 1999 (Revised October 1999)
- Case
Cherkizovsky Group (A), The
By: Lynn S. Paine and Hal Hogan
Describes the transformation of a formerly state-owned meat processing plant in Russia into a privately-owned and operated food processing conglomerate under Russia's economic reforms of the 1990s. Among the challenges the CEO, Igor Babaev, and his top management team... View Details
Keywords: Competitive Strategy; Privatization; Transformation; Global Strategy; Culture; Food and Beverage Industry; Russia
Paine, Lynn S., and Hal Hogan. "Cherkizovsky Group (A), The." Harvard Business School Case 399-119, February 1999. (Revised October 1999.)
- 10 Jan 2019
- News
Hard Conversations
- 10 Apr 2018
- Video
Student Impressions of FIELD (updated 2018)
- Program
Foundations of Private Equity and Venture Capital
your professional achievement and organizational responsibilities. Read More Read Less Answering Your Questions Our Program Advising team can help you at any stage of the admissions process—starting with identifying the program that best... View Details
- Web
VBHCD Intensive Seminars - Institute For Strategy And Competitiveness
five day, full-time course offered at Harvard Business School and is taught by Profs. Kaplan, Gallani, Dr. Witkowski, Dr. Bernstein and a team of faculty and health care industry leaders. Through a mix of case study discussions, case... View Details
- 30 Apr 2021
- Research & Ideas
Why Anger Makes a Wrongly Accused Person Look Guilty
person behind bars,” says John, the Marvin Bower Associate Professor at HBS. “People who are falsely accused, of course, have every reason to be angry. But we wondered whether displays of anger may be misinterpreted as a sign of guilt.” First, the View Details
Keywords: by Michael Blanding
- Program
Managing Innovation
intradepartmental teams of four to six managers are encouraged to apply. Learning and Living at HBS When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the... View Details
- 05 Feb 2024
- What Do You Think?
How Do You Hire for Attitude?
includes such things as determining a job candidate’s identification with the mission and values of the organization. It may even include assessing comfort with the leadership, the team with which the candidate will be working, the job,... View Details
Keywords: by James Heskett
- May–June 2025
- Article
What People Get Wrong About Psychological Safety
By: Amy C. Edmondson and Michaela J. Kerrissey
Psychological safety—a shared belief among team members that it’s OK to speak up with candor—has become a popular concept. However, as its popularity has grown, so too have misconceptions about it. Such misunderstandings can lead to frustration among leaders and... View Details
Edmondson, Amy C., and Michaela J. Kerrissey. "What People Get Wrong About Psychological Safety." Harvard Business Review 103, no. 3 (May–June 2025): 52–59.
- September 2007 (Revised April 2013)
- Case
Peter Welz: When a Marquee Prospect Plays Hardball (A)
By: James K. Sebenius and Ellen Knebel
Describes the hardball tactics facing Peter Welz, who seeks to negotiate a make-or-break contract with a vastly larger potential client. Welz's counterpart team is led by Preston Spitzer, a notoriously tough player who fully understands his side's massive advantages in... View Details
Keywords: Negotiation Process; Negotiation Tactics; Behavior; Conflict and Resolution; Competitive Advantage
Sebenius, James K., and Ellen Knebel. "Peter Welz: When a Marquee Prospect Plays Hardball (A)." Harvard Business School Case 908-010, September 2007. (Revised April 2013.)
- March 1999
- Case
MySoftware Company (A)
By: H. Kent Bowen and Nicole Tempest
In 1997, Gregory Slayton took the position as CEO of MySoftware, which had been experiencing revenue and operating losses for the past two years. Within 90 days, he stabilized the company through a combination of cost cutting, financial discipline, and accountability... View Details
Keywords: Decisions; Cost Management; Profit; Employees; Growth and Development Strategy; Operations; Outcome or Result; Partners and Partnerships; Internet and the Web; Applications and Software; Information Technology Industry
Bowen, H. Kent, and Nicole Tempest. "MySoftware Company (A)." Harvard Business School Case 699-121, March 1999.
- Program
Aligning Strategy and Sales
strategy and sales activities and discover how to synchronize your strategic priorities, go-to-market initiatives, and sales team to boost revenue and long-term success. This program is eligible for the Certificate of Management... View Details
- April 2005 (Revised March 2006)
- Case
Change at Whirlpool Corporation (A)
By: Jan W. Rivkin, Dorothy A. Leonard and Gary Hamel
In 1998, the CEO of Whirlpool Corp. decides to change the company's strategy significantly to escape an increasingly unattractive "stalemate" in the appliance industry. The change he proposes involves a fundamental shift in the company's focus--from manufacturing to... View Details
Keywords: Organizational Change and Adaptation; Change Management; Competitive Advantage; Strategic Planning; Production; Brands and Branding; Management Teams; Consumer Products Industry; United States
Rivkin, Jan W., Dorothy A. Leonard, and Gary Hamel. "Change at Whirlpool Corporation (A)." Harvard Business School Case 705-462, April 2005. (Revised March 2006.)
- Web
Custom Programs
A learning experience built around your business goals. HBS helps you design customized learning experiences that transform individual leaders, teams, and organizations. Our expert team will partner with you to codesign learning... View Details
- September 2020 (Revised May 2024)
- Case
Hot Wheels: Launching The Mixed Play Experience
By: Elie Ofek, Andres Terech and Nicole Tempest Keller
Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., had developed an entirely new “mixed play” product experience that blended familiar Hot Wheels play in the physical world with breakthrough play in... View Details
Keywords: Toys; Go-to-market Strategy; Product Development; Technological Innovation; Product Launch; Product Positioning; Decision Making; Marketing; Strategy; Los Angeles
Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels: Launching The Mixed Play Experience." Harvard Business School Case 521-017, September 2020. (Revised May 2024.)
- 20 Nov 2018
- First Look
New Research and Ideas, November 20, 2018
in sport. Tampa Bay is historically a non-traditional hockey market. The case has substantial comparative team and league data. Purchase this case:https://hbsp.harvard.edu/product/919403-PDF-ENG Harvard Business School Case 319-030... View Details
Keywords: Dina Gerdeman
- Program
Making Corporate Boards More Effective
efforts. Details Strengthen the impact of your corporate board Achieve trust through more positive relationships within the board and with the management team Create more efficient governance processes Make the most of each board member's... View Details
- September 2021
- Case
Worldreader: Helping Readers Build a Better World
By: Marco Bertini, Elie Ofek and Julia Kelley
Founded in 2010, Worldreader was an international nonprofit organization that promoted reading to children around the world. For many years, Worldreader distributed e-readers to under-resourced communities and funded its operations primarily through philanthropic... View Details
Keywords: Subscription Model; Price; Financial Strategy; Education; Early Childhood Education; Learning; Geography; Geographic Scope; Global Range; Goals and Objectives; Marketing; Marketing Strategy; Markets; Organizations; Mission and Purpose; Social Enterprise; Non-Governmental Organizations; Nonprofit Organizations; Society; Social Issues; Strategy; Commercialization; Expansion; Segmentation; Education Industry; Africa; Asia; Latin America; Europe; North and Central America; South America
Bertini, Marco, Elie Ofek, and Julia Kelley. "Worldreader: Helping Readers Build a Better World." Harvard Business School Case 522-003, September 2021.