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Publications

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  • All HBS Web  (12,317)
    • People  (54)
    • News  (2,831)
    • Research  (3,787)
    • Events  (19)
    • Multimedia  (634)
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Show Results For

  • All HBS Web  (12,317)
    • People  (54)
    • News  (2,831)
    • Research  (3,787)
    • Events  (19)
    • Multimedia  (634)
  • Faculty Publications  (3,171)
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  • 25 May 2016
  • Video

Why a 2-year MBA?

  • 21 Aug 2023
  • Video

Pep Talk: Mohit

  • 21 Aug 2023
  • Video

Pep Talk: Gerardo

  • 05 Feb 2019
  • Blog Post

Instagram Takeover - Dilan Gomih (MBA '19)

Dilan Gomih (MBA '19) is making the career switch at HBS from finance to fitness. Dilan received her undergraduate education at Yale University with a BA in Political Science/Government. In this HBS Admissions Instagram Takeover, Dilan takes us through a day in her... View Details

    Ashish Nanda

    Ashish Nanda is Senior Lecturer and C. Roland Christensen Distinguished Management Educator at Harvard Business School. From 2018 to 2021, he was course head for the MBA Required Curriculum course in Strategy. Beginning in 2022, he is teaching an MBA Elective... View Details

    Keywords: accounting industry; advertising; asset management; banking; brokerage; consulting; e-commerce industry; education industry; executive search; financial services; information technology industry; internet; investment banking industry; legal services; management consulting; professional services; real estate; service industry; sports; tourism
    • Career Coach

    Ellen Harris

    Ellen (HGSE ’86) is the Senior Director of Outward Bound Professional/Facilitator at Cathleen Stone Island Outward Bound Professional where she is responsible for business development and corporate team and leadership development. Ellen enjoys working with... View Details
    Keywords: Consulting; Consumer Products; Education; Hospitality; Manufacturing; Retail; Social Enterprise
    • 26 Aug 2015
    • Video

    FIELD 2 Travel Clinic Video

    • Career Coach

    Bryant Warmate

    General Motors/Honda. He pivoted to consulting with BCG to experience energy consulting and support with the energy transition. Bryant is also the Career Rep for the African Business Club (ABC) and loves supporting international students... View Details
    • July 2023 (Revised February 2024)
    • Supplement

    Managing Customer Retention at Teleko

    By: Eva Ascarza
    This exercise aims to teach students about 1)Targeting Policies; and 2)Algorithmic decision making, 3) Retention management. View Details
    Keywords: Customer Relationship Management; Telecommunications Industry; Technology Industry; United States
    Citation
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    Related
    Ascarza, Eva. "Managing Customer Retention at Teleko." Harvard Business School Spreadsheet Supplement 524-702, July 2023. (Revised February 2024.)
    • 15 Nov 2024
    • Video

    MS/MBA Information Session

    • February 2007
    • Tutorial

    Measuring Marketing Performance

    By: John A. Quelch
    In many organizations, marketing exists far from the executive suite and the boardroom. This tutorial instructs students how to improve the link between high level corporate strategy and the marketing function. First, students are exposed to three companies in which... View Details
    Keywords: Marketing Strategy; Corporate Strategy; Performance Evaluation
    Citation
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    "Measuring Marketing Performance." Harvard Business School Tutorial 507-701, February 2007.
    • August 2022 (Revised January 2025)
    • Case

    NOW PT (A): Should We Invest?

    By: George A Riedel, Amy Klopfenstein and Mel Martin
    In fall 2021, a team of students from the HBS Impact Investing Fund considered Neurologic Optimal Wellness Physical Therapy (NOW PT) for a potential investment. Dr. Banks, the founder of NOW PT, drove to visit patients. She sought an investment from the fund to open a... View Details
    Keywords: Entrepreneurship; Social Entrepreneurship; Finance; Investment; Health; Health Care and Treatment; Medical Specialties; Buildings and Facilities; Health Industry; Financial Services Industry; North and Central America; United States; Massachusetts
    Citation
    Educators
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    Related
    Riedel, George A., Amy Klopfenstein, and Mel Martin. "NOW PT (A): Should We Invest?" Harvard Business School Case 323-009, August 2022. (Revised January 2025.)
    • Career Coach

    Lauren Murphy

    coaches. In that role, she also led the Career development program team and doubled career development programs offered to alumni and students. In her current work with HBS, Lauren skillfully coaches students and alumni across all... View Details
    Keywords: Consumer Products; Investment Management; Financial Services (All); Manufacturing; Publishing / Communications / Advertising; Retail; Health Care; Clean Technology; Energy; Commercial Banking; Financial Services (All); Consulting; Education; Entertainment / Media; Entrepreneurship; Financial Services (All); Government; Hospitality; Investment Banking; Financial Services (All); Private Equity; Financial Services (All); Real Estate; Search Fund; Financial Services (All); Sports; Technology; Telecommunications; Venture Capital; Financial Services (All)
    • 17 Sep 2008
    • News

    Harvard Business School Names New Life Sciences Fellows

    • 22 May 2023
    • News

    Get to Know Class Day Speaker Adán Acevedo

    • Career Coach

    Yanzhan Wen

    Yanzhan has four years of management consulting experience within the industrials, chemicals, and healthcare industries. Recently, he made a career pivot into investment banking, interning at Lazard over the summer in their healthcare M&A coverage group. He enjoys... View Details
    • December 2009
    • Case

    TruEarth Healthy Foods: Market Research for a New Product Introduction

    By: V. Kasturi Rangan and Sunru Yong
    Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by... View Details
    Keywords: Market Research; Consumer Marketing; Brands; Food; Marketing Strategy; Consumer Behavior; Forecasting and Prediction; Product Launch; Brands and Branding; Retail Industry; Food and Beverage Industry
    Citation
    Educators
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    Related
    Rangan, V. Kasturi, and Sunru Yong. "TruEarth Healthy Foods: Market Research for a New Product Introduction." Harvard Business School Brief Case 094-065, December 2009.
    • Career Coach

    Beatriz Delorme

    Bea has spent 4 years working at BCG prior to HBS and has is now focusing her career on the Climate space. She love to discuss career paths within the Climate & Sustainability area, and can help students think through which route... View Details
    Keywords: Consulting; Emerging Markets; Impact Investing; Financial Services (All); Social Enterprise
    • Web

    Capstone | MBA

    Capstone MS/MBA Biotechnology: Life Sciences Each student develops a capstone project in their second year of studies that challenges them to perform an in-depth structured scientific and business analysis of a biotechnology opportunity.... View Details

      Reza R. Satchu

      Reza Satchu is a Senior Lecturer in... View Details

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