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  • February 2021 (Revised June 2021)
  • Case

Brainlab: Imaging a MedTech Future

By: Regina E. Herzlinger, Gregory P. Licholai and Federica Gabrieli
Can Brainlab, a privately held firm, compete with giants like Medtronic and Amazon in delivering the Digital Operating Room of the future? The CEO is pondering solutions for secure exchange of medical information, pricing a new robotic imaging device, and reorganizing... View Details
Keywords: Surgery; Robotics; Health Care; Private Healthcare; Pricing; Technology Platform; Acquisition; Business Growth and Maturation; Growth and Development Strategy; Business Strategy; Corporate Strategy; Corporate Entrepreneurship; Health Care and Treatment; Health; Innovation and Invention; Innovation and Management; Innovation Strategy; Technological Innovation; Applications and Software; Information Infrastructure; Information Technology; Digital Platforms; Health Industry; Europe; Germany; Munich
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Herzlinger, Regina E., Gregory P. Licholai, and Federica Gabrieli. "Brainlab: Imaging a MedTech Future." Harvard Business School Case 321-087, February 2021. (Revised June 2021.)
  • 01 Oct 2002
  • News

Class Notes Extra

which he had moved for an earlier job. As a financial consultant, he assisted start-ups and performers such as Seals & Crofts, ZZ Top, and Larry Gatlin. In 1991, he and a partner founded a market research firm — the business is now called Research.Net, Inc. — focused... View Details
  • 08 Jul 2008
  • First Look

First Look: July 8, 2008

for positions of international leadership in research and education. Bargains-then-ripoffs: Innovation, Pricing and Lock-in in Enterprise Software Author:Ian Larkin Periodical:Best Paper Proceedings of the Academy of Management (2008).... View Details
Keywords: Martha Lagace
  • 09 Jul 2018
  • Research & Ideas

Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)

focused on selling software to engineers and designers and might not be as committed to selling hardware, which cost less and offered a lower commission. Selling on Amazon was the easiest option of all, but meant sacrificing 12 to 18... View Details
Keywords: by Michael Blanding; Technology; Consumer Products; Electronics; Industrial Products; Information Technology; Manufacturing; Medical Devices & Supplies; Retail
  • 02 Oct 2013
  • What Do You Think?

Is Leadership an Increasingly Difficult Balancing Act?

have little confidence in long-range planning, predictions of others, or their own biases. They will spend less time planning and more time fostering the organizational ability to develop and test new ideas. In a recent e-mail, Scott Cook, the cofounder of personal... View Details
Keywords: by James Heskett
  • 19 Dec 2012
  • Research & Ideas

How to be Extremely Productive

your goal is a great marketing plan or a brilliant idea for a software system, it doesn't matter if it took 2 hours or 20 hours. The client is paying for the quality of the solution. Q: What do you think about the issue of flexible work... View Details
Keywords: by Deborah Blagg
  • 12 Feb 2001
  • Research & Ideas

Creating Value Across Borders

to the U.S. Spotfire, a software company founded in Sweden, received funding from a venture capitalist who insisted that the company move its operations to the States. I think the market correction in April 2000 was global, and it... View Details
Keywords: by Staff
  • 07 Aug 2000
  • Research & Ideas

Rocket Science Retailing

stockouts and forecast error, and planning software that is inappropriate for the retailer. Track and predict forecast accuracy. Only nine of the 32 retailers in our study said they analyzed the accuracy of their forecasts. And yet,... View Details
Keywords: by Marshall L. Fisher, Ananth Raman & Anna Sheen McClelland; Retail
  • 12 Oct 1999
  • Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

management systems used by direct marketers; software for creating and managing graphics, video, and sound; and convergence technologies such as broadband that provide simultaneous, high-speed transmission of sound, video, and data... View Details
Keywords: by Peter K. Jacobs; Advertising
  • 19 Sep 2024
  • Research & Ideas

Global Talent, Local Obstacles: Why Time Zones Matter in Remote Work

colleagues’ hours, cutting into their personal time. After losing the hour of overlap, software engineers, for example, tended to shift their work times outside of local business hours more often, using their time in the early morning or... View Details
Keywords: by Michael Blanding
  • 13 Aug 2024
  • Op-Ed

Can AI Save Physicians from Burnout?

than putting them at odds, allowing AI to be used for the greater good. Many health care organizations are starting to use AI AI, which encompasses machines and software capable of reproducing human behavior in solving complex problems,... View Details
Keywords: by Susanna Gallani, Lidia Moura, and Katie Sonnefeldt; Health
  • 16 Sep 2022
  • Blog Post

Climate Stories Episode #9: Shelly Xu (MBA 2021) Reducing Waste Through Beautiful Design

believes that good design can inspire the fashion industry to avoid these frightening forecasts. Her business is built on two prongs: She’s developing a software algorithm that she hopes will automate zero waste designs that both cost... View Details
  • 24 Jan 2012
  • First Look

First Look: Jan. 24

case:http://cb.hbsp.harvard.edu/cb/product/712442-PDF-ENG Ensighten Lena G. Goldberg, and Michael J. RobertsHarvard Business School Case 812-050 Focuses on a small start-up software company engaged in a negotiation over its View Details
Keywords: Sean Silverthorne
  • 23 Sep 2008
  • First Look

First Look: September 23, 2008

individual-level data from an Indian software services firm to examine the effects of team familiarity and variation in market experience on multiple measures of performance for over 1,100 software... View Details
Keywords: Martha Lagace
  • 12 Aug 2014
  • First Look

First Look: August 12

late 2009, Marisa worked in acquisitions at Douglas Private Equity Advisors. During the first year Marisa spent a lot of her time reviewing documents, making site visits, and running numbers, using a sophisticated software program called... View Details
Keywords: Sean Silverthorne
  • 11 Jul 2005
  • Research & Ideas

The New International Style of Management

advantage, decision making by those firms and their individual managers seems to rise above national influences and toward a commonality shared by other top firms in the international arena. In their study of the software industry in... View Details
Keywords: by Garry Emmons
  • 10 Jan 2005
  • Research & Ideas

The Knowledge Coach

breaks down or needs expediting. And how about her uncanny ability to decode behavioral cues—subtle signs of disagreement or even hostility among subordinates in meetings? How does she do that? That storehouse of unwritten process details—the way that certain View Details
Keywords: by Dorothy Leonard & Walter Swap
  • 01 Jun 2005
  • News

Do You Speak Business?

seems to rise above national influences and toward a commonality shared by other top firms in the international arena. In their study of the software industry in India, HBS professors Tarun Khanna and Krishna Palepu detect signs that... View Details
Keywords: Garry Emmons
  • 20 Nov 2012
  • First Look

First Look: November 20

through a third previously unexamined effect: dynamic consumer segmentation. Our results, therefore, contradict prior static models: bundling can be profitable even when consumer valuations for components are highly correlated. In the absence of bundling, both hardware... View Details
Keywords: Sean Silverthorne
  • 27 Mar 2018
  • First Look

First Look at New Research, March 27, 2018

opportunity enable the rise of new entrants or reinforce the position of incumbents? Research on this classic topic often ignores the high costs of entry seen in some industries. We offer a novel approach to this question in the context of regulated medical technology,... View Details
Keywords: Sean Silverthorne
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