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Show Results For
- All HBS Web
(2,439)
- People (3)
- News (460)
- Research (1,630)
- Events (13)
- Multimedia (7)
- Faculty Publications (872)
- 01 Jan 2002
- News
Marjorie M.T. Yang (MBA '76)
the company-and never left. The original business model reflects how far the world economy has come in just over two decades. "Mainland China was just opening up," Yang says. "Although joint ventures, not to mention private ownership, were not possible at that time,... View Details
- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details
Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
- 01 Apr 2000
- News
Books
Business School Press) Common Knowledge: How Companies Thrive by Sharing What They Know, by Nancy M. Dixon, gets to the heart of one of the most difficult questions in knowledge transfer today: What makes a system work effectively in one... View Details
Keywords: Amy E. Dean
- 01 Jun 2021
- What Do You Think?
Are Employers Ready for a Flood of 'New' Talent Seeking Work?
organizations ready to take advantage of the talent surge? Just how prepared are employers? Are incentives and support systems for returnees to the workforce in place? Have we provided for the need for inclusion for those returning to a... View Details
Keywords: by James Heskett
- 16 Sep 2020
- Blog Post
Turning a Moment into a Movement: How the Anti-Racism Fund Co-Founders are Fighting Racism and Encouraging Other Companies to Do Their Part
process that educates and engages donors and anti-racism allies. By building a platform that explains how donors can make an impact through the ARF four Pillars of Purpose - Justice System Reform, Education Parity, Health & Wellness... View Details
Keywords: All Industries
- 01 Oct 1997
- News
Antitrust in Historical Perspective
enforcement is more casual and selective than in the United States and Europe. Even so, the most telling tribute to the wisdom and efficacy of the American antitrust system has been its widespread emulation abroad. The task of defining... View Details
Keywords: Thomas K. McCraw and Richard S. Tedlow
- 20 May 2008
- First Look
First Look: May 20, 2008
variable labor supply, social security benefits and portfolio choice over safe bonds and risky equities. Our analysis reinforces prior findings that equities are the preferred asset for young households, with the optimal share of equities... View Details
Keywords: Martha Lagace
- 16 Feb 2021
- Research & Ideas
To Fight Climate Change, Should Green Investors Reconsider Big Oil?
doing this.’ But then you can get really inefficient allocation of capital, and that means we solve the problem slower.” Rather than exclusionary policies and divestiture campaigns motivated by preference, Cohen and his colleagues recommend an incentive-based View Details
- Web
Educating Leaders - Georges F. Doriot:Educating Leaders, Building Companies, Baker Library, Harvard Business School
Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business Research... View Details
- Web
Why You Might Want to Say Goodbye to the Annual Performance Review | Working Knowledge
committee that could more accurately track people’s progress. Unlike old-school performance reviews, in which managers give feedback and employees wait to see whether they get raises or promotions, the new system encouraged feedback in... View Details
- 18 Aug 2020
- Blog Post
4 Ways to Make Your Company Conversations Count
about your interview process, and social media links. Help students do the research before walking in your virtual door and conversations will be meaningful rather than simply informative. Another great way to engage with students and get... View Details
Keywords: All Industries
- Web
VBHCD Initiative - Institute For Strategy And Competitiveness
Health Delivery Project The Institute for Cancer Care Innovation MOC Network ICIC U.S. Cluster Mapping Project U.S. Competitiveness Project FSG Shared Value Initiative Social Progress Imperative AllWorld Network VBHCD Initiative VBHCD... View Details
- 06 Mar 2025
- Blog Post
IFC India 2025: Sustainability in Action: Inside Hindustan Unilever’s Public Sanitation and Plastic Recycling Facilities
Professor Vikram Gandhi’s Immersive Field Course (IFC) “Development while Decarbonizing: India’s Path to Net-Zero" delved into the critical aspect of decarbonization and sustainability goals amid India's rapid development. The course presented an opportunity for... View Details
- 01 May 2018
- First Look
First Look at New Research and Ideas, May 1, 2018
behavior and explore how they make a negotiator particularly vulnerable to ethical fading, resulting in subsequent unethical behavior. We discuss several opportunities for future research in the negotiation discipline and other disciplines that draw on motivated View Details
Keywords: Sean Silverthorne
- 21 Mar 2017
- First Look
First Look at New Research, March 21
navigate nascent markets but overlooks an imperative for entrepreneurial firms that pioneer in these contexts: finding a viable business model. Through an in-depth, multiple-case study of ventures in the nascent social investing market,... View Details
Keywords: Sean Silverthorne
- 01 Mar 2016
- First Look
March 1, 2016
Enforcement: Evidence from Two Field Experiments By: Luo, Hong, and Julie Holland Mortimer Abstract—Effective dispute resolution is important for reducing private and social costs. We study how resolution responds to changes in price and... View Details
Keywords: Sean Silverthorne
- 16 May 2018
- News
ALUMNI NVC Finals and Regional Roundup
Clubs News Clubs News With more than $300,000 in cash and prizes on the line, 12 finalist teams pitched their hearts out at the 21st Annual New Venture Competition on April 18. Before a crowd of 500 HBS alumni, students, staff and guests, the finalists—four from each... View Details
Keywords: Margie Kelley
- 11 Feb 2014
- First Look
First Look: February 11
from the athenahealth practice management system and EHR task logs. Methods: We developed monthly measures of EHR use and delegation to support staff from task logs. Productivity was measured using work relative value units (RVUs). Using... View Details
Keywords: Sean Silverthorne
- 14 Sep 2010
- First Look
First Look: September 14, 2010
provide illustrations from the Toyota Motor Company to show how deliberate perturbation enables efficient exploration in the midst of intense exploitation. Download the paper: http://www.hbs.edu/research/pdf/09-011.pdf Employee Selection as a Control View Details
Keywords: Sean Silverthorne
- 21 Apr 2009
- First Look
First Look: April 21, 2009
Working PapersHow Firms Respond to Being Rated (revised) Authors:Aaron K. Chatterji and Michael W. Toffel Abstract While many rating systems seek to help buyers overcome information asymmetries when making purchasing decisions, we... View Details
Keywords: Martha Lagace