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  • All HBS Web  (5,057)
    • People  (17)
    • News  (1,097)
    • Research  (3,246)
    • Events  (21)
    • Multimedia  (37)
  • Faculty Publications  (2,017)

Show Results For

  • All HBS Web  (5,057)
    • People  (17)
    • News  (1,097)
    • Research  (3,246)
    • Events  (21)
    • Multimedia  (37)
  • Faculty Publications  (2,017)
← Page 102 of 5,057 Results →
  • July–August 2024
  • Article

Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals

By: Ta-Wei Huang and Eva Ascarza
Firms are increasingly interested in developing targeted interventions for customers with the best response, which requires identifying differences in customer sensitivity, typically through the conditional average treatment effect (CATE) estimation. In theory, to... View Details
Keywords: Long-run Targeting; Heterogeneous Treatment Effect; Statistical Surrogacy; Customer Churn; Field Experiments; Consumer Behavior; Customer Focus and Relationships; AI and Machine Learning; Marketing Strategy
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Huang, Ta-Wei, and Eva Ascarza. "Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals." Marketing Science 43, no. 4 (July–August 2024): 863–884.

    The New Market Conundrum

    Brand-new markets are like the wormholes of science fiction, where the usual rules of time and space do not apply. When a market has just been born, the forces of competition there are constantly in flux, it's unclear who your customers really are, and conventional... View Details

    • Web

    Middle East & North Africa - Global

    Middle East & North Africa Cairo, Dubai, Istanbul, Tel Aviv HBS continues its efforts to build a deep understanding of and expertise in global business practice and innovation around the world, including throughout the Middle East and... View Details
    • June 2024 (Revised August 2024)
    • Case

    Revlon India's Turnaround: Navigating Online-Offline Decisions Using a Balanced Scorecard

    By: Tatiana Sandino and Samuel Grad
    Revlon India was founded as a joint venture in 1995, pairing the industrial conglomerate UMG with the global beauty brand Revlon, Inc. to bring international color cosmetics to India. After growing rapidly and pioneering the Beauty Advisor (BA) model in India, the... View Details
    Keywords: Balanced Scorecard; Restructuring; Training; Supply Chain Management; Distribution; E-commerce; Business Model; Business Plan; Decision Choices and Conditions; Marketing Strategy; Alignment; Brands and Branding; Negotiation; Joint Ventures; Strategic Planning; Salesforce Management; Competition; Retail Industry; Consumer Products Industry; Beauty and Cosmetics Industry; India
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    Sandino, Tatiana, and Samuel Grad. "Revlon India's Turnaround: Navigating Online-Offline Decisions Using a Balanced Scorecard." Harvard Business School Case 124-107, June 2024. (Revised August 2024.)
    • 31 Jan 2022
    • Research & Ideas

    Where Can Digital Transformation Take You? Insights from 1,700 Leaders

    growth, offering organizations unprecedented opportunities to develop new products and services, and even reimagine their businesses. In mid-2020, we set out to understand the challenges of leading in the digital era. Teaming with the Harvard View Details
    Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
    • October 2011
    • Article

    Concentrating on Governance

    By: Dalida Kadyrzhanova and Matthew Rhodes-Kropf
    This paper develops a novel trade-off view of corporate governance. Using a simple model that integrates agency costs and bargaining benefits of management friendly provisions, we identify the economic determinants of the resulting trade-offs for shareholder value.... View Details
    Keywords: Market Participation; Corporate Governance; Business and Shareholder Relations
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    Kadyrzhanova, Dalida, and Matthew Rhodes-Kropf. "Concentrating on Governance." Journal of Finance 66, no. 5 (October 2011): 1649–1685.
    • Web

    Technology & Innovation - Faculty & Research

    instrument that will both disrupt traditional business models and potentially preserve them. The early works of William Abernathy on roadblocks to innovation and Richard Rosenbloom on technology and... View Details
    • 25 Apr 2007
    • Research & Ideas

    Feeling Stuck? Getting Past Impasse

    significant ways in a relatively short time. I think that every business professional and executive has a model of "what's next." If you asked most executives what's going to happen over the next... View Details
    Keywords: by Martha Lagace
    • February 2010 (Revised October 2010)
    • Case

    YouTube: Time to Charge Users?

    By: Anita Elberse and Sunil Gupta
    In January 2010, YouTube, the world's largest online video aggregator, was still seeking to become profitable. Was the time right for Google, YouTube's parent company, to charge users seeking to upload content, as some analysts had suggested—and if so, who should be... View Details
    Keywords: Digital Marketing; Business Model; Cost; Profit; Revenue; Consumer Behavior; Internet and the Web; Motion Pictures and Video Industry
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    Elberse, Anita, and Sunil Gupta. "YouTube: Time to Charge Users?" Harvard Business School Case 510-053, February 2010. (Revised October 2010.)
    • November 2014
    • Article

    The Dynamics of Firm Lobbying

    By: William R. Kerr, William F. Lincoln and Prachi Mishra
    We study the determinants of the dynamics of firm lobbying behavior using a panel data set covering 1998–2006. Our data exhibit three striking facts: (i) few firms lobby, (ii) lobbying status is strongly associated with firm size, and (iii) lobbying status is highly... View Details
    Keywords: Lobbying; Political Economy; H-1B; Organizational Change and Adaptation; Policy; Immigration
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    Kerr, William R., William F. Lincoln, and Prachi Mishra. "The Dynamics of Firm Lobbying." American Economic Journal: Economic Policy 6, no. 4 (November 2014): 343–379.
    • December 2019 (Revised January 2020)
    • Case

    Boll & Branch

    By: Leonard A. Schlesinger and Mel Martin
    Boll & Branch is a direct-to-consumer (DTC) business launched in 2015. It was the first Fair-Trade Certified manufacturer of linens. The case provides background on the company, its start, business model, and evolution through 2019. View Details
    Keywords: Direct-to-consumer; Channels; Disruption; Business Model; Brands and Branding; Internet and the Web; Strategy; Retail Industry; United States; Canada
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    Schlesinger, Leonard A., and Mel Martin. "Boll & Branch." Harvard Business School Case 320-052, December 2019. (Revised January 2020.)
    • 04 Sep 2007
    • Research & Ideas

    Jumpstarting Innovation: Using Disruption to Your Advantage

    What's happening in another part of the world that you could adopt and adapt in your environment? These disruptive innovations are not just novel inventions. Successful innovators take ideas and turn them into opportunities by adding a View Details
    Keywords: by Lynda M. Applegate
    • 2014
    • Working Paper

    Financing Risk and Innovation

    By: Ramana Nanda and Matthew Rhodes-Kropf
    We provide a model of investment into new ventures that demonstrates why some places, times, and industries should be associated with a greater degree of experimentation by investors. Investors respond to financing risk―a forecast of limited future funding―by modifying... View Details
    Keywords: Business Startups; Venture Capital; Financial Markets; Financing and Loans; Investment; Price Bubble; Innovation and Invention; Technological Innovation; Risk and Uncertainty
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    Nanda, Ramana, and Matthew Rhodes-Kropf. "Financing Risk and Innovation." Harvard Business School Working Paper, No. 11-013, August 2010. (Revised March 2014.)
    • Article

    Valuation of Bankrupt Firms

    By: S. C. Gilson, E. S. Hotchkiss and R. S. Ruback
    This study compares the market value of firms that reorganize in bankruptcy with estimates of value based on management's published cash flow projections. We estimate firm values using models that have been shown in other contexts to generate relatively precise... View Details
    Keywords: Valuation; Business Ventures; Insolvency and Bankruptcy
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    Gilson, S. C., E. S. Hotchkiss, and R. S. Ruback. "Valuation of Bankrupt Firms." Review of Financial Studies 13, no. 1 (Spring 2000): 43–74. (Abridged version reprinted in The Journal of Corporate Renewal 13, no. 7 (July 2000))
    • 22 Jul 2014
    • Working Paper Summaries

    Banks as Patient Fixed-Income Investors

    Keywords: by Samuel G. Hanson, Andrei Shleifer, Jeremy C. Stein & Robert W. Vishny; Banking
    • November 2002 (Revised August 2003)
    • Case

    MedSource Technologies

    By: Robert S. Huckman
    Considers the issues facing Richard Effress, MedSource's chairman and CEO, as the firm approaches the Precision Cut project--the first test of MedSource's capabilities as an integrated, contract manufacturer in the medical device industry. MedSource Technologies was... View Details
    Keywords: Product Development; Production; Mergers and Acquisitions; Product Design; Supply Chain Management; Management Teams; Medical Devices and Supplies Industry; United States
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    Huckman, Robert S. "MedSource Technologies." Harvard Business School Case 603-081, November 2002. (Revised August 2003.)
    • Web

    Entrepreneurial Management - Faculty & Research

    industries. We see experimentation and innovation in products, services, processes, and business models as central to entrepreneurial activity. The finance of entrepreneurship - We seek to understand the... View Details
    • January 2019 (Revised January 2021)
    • Case

    KITEA (A): Democratizing Furniture in Morocco

    By: Ramon Casadesus-Masanell and Gamze Yucaoglu
    The case opens in 2013 as Amine Benkirane, founder and CEO of the leading Moroccan furniture company KITEA, contemplates the loss his company has incurred for the first time in its 20-year history. The case then describes KITEA’s origins and provides a detailed... View Details
    Keywords: Retail; KITEA; Furniture; Furniture Industry; Entry Strategy; Responding To Entry; Localization; Competitive Interaction; Private Sector; For-Profit Firms; Business Model; Business Strategy; Strategic Planning; Strategy; Competitive Strategy; Adaptation; Corporate Strategy; Competitive Advantage; Retail Industry; Africa; Morocco
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    Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (A): Democratizing Furniture in Morocco." Harvard Business School Case 719-420, January 2019. (Revised January 2021.)
    • October 2000 (Revised March 2001)
    • Case

    eLance.com: Building a Professional Services Marketplace

    By: Lynda M. Applegate and Kristin Kohler
    Launched as an eBay for services, eLance promises to leverage the capabilities of the Internet to not only change the way services are bought and sold, but change the fundamental dynamics of the global economy. Building on theories posited in the HBR article by Tim... View Details
    Keywords: Entrepreneurship; Technological Innovation; Job Search; Business or Company Management; Growth and Development Strategy; Business Strategy; Competitive Strategy; Web Sites; Information Technology Industry; Service Industry
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    Applegate, Lynda M., and Kristin Kohler. "eLance.com: Building a Professional Services Marketplace." Harvard Business School Case 801-224, October 2000. (Revised March 2001.)
    • 07 Feb 2007
    • Research & Ideas

    Dividends from Schumpeter’s Noble Failure

    Schumpeter strays in Business Cycles onto whatever tangents interest him. Today, research efforts comparable to what Schumpeter was trying to do often employ teams of half a dozen statisticians, economists, and other social scientists.... View Details
    Keywords: by Thomas K. McCraw
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