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  • All HBS Web  (12,996)
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  • All HBS Web  (12,996)
    • People  (32)
    • News  (2,321)
    • Research  (8,679)
    • Events  (98)
    • Multimedia  (124)
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  • 13 Jan 2017
  • News

Not Just A Crock: The Viral Word-Of-Mouth Success Of Instant Pot

  • April 1978
  • Case

General Foods: Opportunities in the Dog Food Market

Illustrates uses of various sources of market and consumer behavior data, including psychographics, product positioning, and market segmentation decisions for a new dog food product. Based on cases by E.T. Popper and L.S. Ward. View Details
Keywords: Product Positioning; Consumer Behavior; Product Development; Consumer Products Industry; Consumer Products Industry
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Ward, L. Scott. "General Foods: Opportunities in the Dog Food Market." Harvard Business School Case 578-162, April 1978.
  • 02 May 2023
  • Blog Post

From Harvard Business School to Spotify: Four Lessons in My Journey to Land My Dream Job

Rodolfo A. Diaz Cabello (MBA 2021) reflects on how his experiences at Harvard Business School supported his path to building new products at Spotify. In October 2022 I joined Spotify as a Senior Product... View Details
  • August 1995 (Revised January 1997)
  • Exercise

Consumer Behavior Exercise (F)

By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption... View Details
Keywords: Consumer Behavior
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Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (F)." Harvard Business School Exercise 596-044, August 1995. (Revised January 1997.)
  • August 1995 (Revised January 1997)
  • Exercise

Consumer Behavior Exercise (D)

By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,... View Details
Keywords: Consumer Behavior
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Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (D)." Harvard Business School Exercise 596-042, August 1995. (Revised January 1997.)
  • 28 Jun 2020
  • News

The Disparate Racial Impact of Requiring a College Degree

  • 22 Feb 2012
  • News

Employee Happiness Matters More Than You Think

  • Article

Divide and Conquer: Competing with Free Technology under Network Effects

By: Deishin Lee and Haim Mendelson
We study how a commercial firm competes with a free open source product. The market consists of two customer segments with different preferences and is characterized by positive network effects. The commercial firm makes product and pricing decisions to maximize its... View Details
Keywords: Profit; Product Launch; Network Effects; Open Source Distribution; Adoption; Competitive Strategy; Competitive Advantage
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Lee, Deishin, and Haim Mendelson. "Divide and Conquer: Competing with Free Technology under Network Effects." Production and Operations Management 17, no. 1 (January–February 2008): 12–28.
  • February 2012
  • Teaching Note

Kent Chemical: Organizing for International Growth (Brief Case)

By: Christopher A. Bartlett and Laura Winig
Teaching Note for Product #4409 View Details
Keywords: International Business; Organizational Change; Multinational Corporations; Organizational Change and Adaptation; International Finance; Multinational Firms and Management; Organizational Design; Organizational Structure; Corporate Strategy
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Bartlett, Christopher A., and Laura Winig. "Kent Chemical: Organizing for International Growth (Brief Case)." Harvard Business School Teaching Note 124-410, February 2012.
  • November 2011
  • Teaching Note

WrapItUp: Developing a New Compensation Plan (Brief Case)

By: W. Earl Sasser, Jr. and Rachel Shelton
Teaching Note for Product #4362 View Details
Keywords: Empowerment; Middle Management; Human Resource Management; Compensation; Incentives; Motivation; Management; Motivation and Incentives; Compensation and Benefits
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Sasser,, W. Earl, Jr., and Rachel Shelton. "WrapItUp: Developing a New Compensation Plan (Brief Case)." Harvard Business School Teaching Note 114-364, November 2011.
  • Article

Managing a Polarized Workforce: How to Foster Debate and Promote Trust

By: Julia A. Minson and Francesca Gino
One of the toughest challenges leaders face is managing diverse perspectives—and given heightened tensions over politics and movements such as #MeToo and Black Lives Matter, that’s more difficult today than ever before. At the same time, productive disagreement and... View Details
Keywords: Polarization; Employees; Perspective; Interpersonal Communication; Organizational Culture; Trust
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Minson, Julia A., and Francesca Gino. "Managing a Polarized Workforce: How to Foster Debate and Promote Trust." Harvard Business Review 100, no. 2 (March–April 2022): 63–71.
  • 23 Oct 2013
  • News

Three Things that Actually Motivate Employees

  • June 2007
  • Article

Does Employment Protection Reduce Productivity? Evidence from U.S. States

By: David H Autor, William R. Kerr and Adriana D. Kugler
Theory predicts that mandated employment protections may reduce productivity by distorting production choices. Firms facing (non-Coasean) worker dismissal costs will curtail hiring below efficient levels and retain unproductive workers, both of which should affect... View Details
Keywords: Theory; Production; Selection and Staffing; Cost; Employment; Capital; Performance Productivity; United States
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Autor, David H., William R. Kerr, and Adriana D. Kugler. "Does Employment Protection Reduce Productivity? Evidence from U.S. States." Economic Journal 117, no. 521 (June 2007): 189–217.
  • Working Paper

How Do Venture Capitalists Make Decisions?

By: Paul A. Gompers, William Gornall, Steven N. Kaplan and Ilya A. Strebulaev
We survey 885 institutional venture capitalists (VCs) at 681 firms to learn how they make decisions across eight areas: deal sourcing, investment selection, valuation, deal structure, post-investment value-added, exits, internal firm organization, and relationships... View Details
Keywords: Venture Capital; Decision Choices and Conditions
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Gompers, Paul A., William Gornall, Steven N. Kaplan, and Ilya A. Strebulaev. "How Do Venture Capitalists Make Decisions?" NBER Working Paper Series, No. 22587, September 2016.
  • October 2000 (Revised March 2001)
  • Case

Firestone/Ford Tire Controversy, The (A)

By: V.G. Narayanan and Roger Orosman Nieves
Examines the high-profile Firestone/Ford product recall/investigation that took place in the summer of 2000. Focuses on the management of supplier relationships and incentives. View Details
Keywords: Knowledge Sharing; Supply Chain Management; Motivation and Incentives; Crisis Management; Corporate Accountability; Product; Service Operations; Auto Industry
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Narayanan, V.G., and Roger Orosman Nieves. "Firestone/Ford Tire Controversy, The (A)." Harvard Business School Case 101-034, October 2000. (Revised March 2001.)
  • May 1981 (Revised December 1992)
  • Case

Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly

By: John A. Quelch
The product manager for Vaseline Petroleum Jelly has to prepare the 1978 brand budget and determine expenditure levels for advertising, trade promotion, and consumer promotion. View Details
Keywords: Advertising; Budgets and Budgeting; Product Marketing; Brands and Branding; Consumer Products Industry; Consumer Products Industry
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Quelch, John A. "Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly." Harvard Business School Case 581-047, May 1981. (Revised December 1992.)
  • February 1985
  • Case

General Electric--Thermocouple Manufacturing (B)

By: David A. Garvin
Describes what has happened since the introduction of just-in-time production techniques were developed to reduce inventory. Reviews the progress to date in such areas as process rationalization; set-up reduction; quality improvement and leveling the scheduling; and... View Details
Keywords: Supply Chain; Logistics; Production; Business Processes; Technological Innovation; Quality; Performance Improvement; Management Analysis, Tools, and Techniques; Manufacturing Industry
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Garvin, David A. "General Electric--Thermocouple Manufacturing (B)." Harvard Business School Case 685-062, February 1985.
  • 07 Nov 2005
  • What Do You Think?

Is Less Becoming More?

Summing Up Less is increasingly more, at least in the minds of customers, according to nearly every respondent to this month's column. However, some cite product complexity as the cause of rising real and psychological consumer... View Details
Keywords: by James Heskett; Consumer Products
  • 06 Feb 2019
  • News

HBS Professor Emeritus C. Wickham Skinner Dies at 94

  • January 1994 (Revised March 1995)
  • Background Note

Power Dynamics in Organizations

By: Linda A. Hill
Designed to introduce the concepts of power and power dynamics to students in the MBA second-year elective course Power and Influence. Defines "power" and "influence," and explores the role of power dynamics in managerial work and in the life of organizations. Combats... View Details
Keywords: Power and Influence; Organizations; Conflict and Resolution
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Hill, Linda A. "Power Dynamics in Organizations." Harvard Business School Background Note 494-083, January 1994. (Revised March 1995.)
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