Publications

Educators

May 2022
Case

Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein

This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details

Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Food and Beverage Industry; United States

Educators

2011
Other Unpublished Work

From Farms to Fuel Tanks: Collective Actors and New-Venture Innovation in the U.S. Biodiesel Fuel Sector

By: Shon R. Hiatt

Little is known about the influence of collective actors on innovative technological recombinations by new ventures. Using data from U.S. biodiesel producers, I examine how the efforts of multiple collective actors (farm associations) to promote varying types of... View Details

Keywords: Alliances; Agribusiness; Energy Sources; Innovation and Invention; Biotechnology Industry; Green Technology Industry; Energy Industry; United States

2024
Case

Christiana Figueres and the Paris Climate Negotiations: Figueres the Negotiator (C)

By: James K. Sebenius, Laurence A. Green, Hannah Riley-Bowles, Lara SanPietro and Mina Subramanian

This three-part, stop action case study, structured for classroom discussion, centers on Harvard’s Program on Negotiation 2022 Great Negotiator, Christiana Figueres, and her efforts as Executive Secretary of the United Nations Framework Convention on Climate Change... View Details

Keywords: Climate Change; Negotiation; Environmental Management; International Relations; Leadership

Register to Read

01 Sep 2014
News

Alumni and Faculty Books for September 2014

firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard. Faculty Books The Power of Noticing: What the Best Leaders See by Max Bazerman Simon &... View Details

Keywords: faculty research; Alumni Research

Web

Employers - Institute For Strategy And Competitiveness

Employers Suppliers Policymakers Employers Employers Employers have the motivation and the clout to drive value improvement in the health care system, and reinforce the shift to value-based competition.... View Details

26 Nov 2008
Working Paper Summaries

Spanning the Institutional Abyss: The Intergovernmental Network and the Governance of Foreign Direct Investment

Keywords: by Juan Alcacer & Paul Ingram

November 2017
Technical Note

21st Century Populism

By: George Serafeim and David Freiberg

While the first decade of the 21st century saw a massive financial crisis that led to significant economic downturn, the second decade saw the rise of political leaders, who built their support upon a political message that championed the common person against the... View Details

Keywords: Populism; Market Efficiency; Market Liberalization; Political Influence; Political Instability; Capital Controls; Partnerships; Coalition; Inequality; Role Of Business In Society; Government Intervention In The Markets; Labor Market; Equality and Inequality; Financial Markets; Social Issues; Immigration; Financial Crisis; Capital Markets; Business and Government Relations

Educators

2023
Working Paper

Procedural Burden and Patterns in the Monetization of Regulatory Benefits Across the Federal Regulatory State

By: Elliot Stoller

When do federal agencies provide monetized estimates of regulatory benefits during the regulatory development and review process? Using an original dataset with information on nearly all major rules and their respective regulatory impact assessments between... View Details

Keywords: Governing Rules, Regulations, and Reforms; Policy; Government and Politics; Equality and Inequality

04 Feb 2008
Research & Ideas

Podcast: The Potential Partnership of India and China

powerful economic development programs that each is pursuing, these countries are poised to become dominant economic powers in short order. But there is a subtle trend occurring that could make these 2... View Details

Keywords: by Sean Silverthorne

11 Mar 2001
Research & Ideas

Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries

Geoffrey Jones A second major influence on the diversification strategies of the trading companies was the boom in commodity prices. Industrialization in Europe and the United States stimulated a worldwide... View Details

Keywords: by Geoffrey Jones

01 Mar 2014
News

Faculty and Alumni Books for March 2014

past fifty years, detailing how women struggled for power and instead got stuck in an endless quest for perfection. The challenges confronting women are more complex than ever, View Details

2021
Chapter

Building Small Business Utopia: How Artificial Intelligence and Big Data Can Increase Small Business Success

By: Karen G. Mills and Annie Dang

Small business lending has remained unchanged for decades, laden with frictions and barriers that prevent many small businesses from accessing the capital they need to succeed. Financial technology, or “fintech,” promises to change this trajectory. In 2010, new fintech... View Details

Keywords: Big Data; Fintech; Artificial Intelligence; Small Business; Financing and Loans; Capital; Success; AI and Machine Learning; Analytics and Data Science

02 May 2016
News

Building Startup Skills for Business and Life

Bill Daugherty (MBA 1991) believes in the power of entrepreneurship—not just to launch successful businesses, but also to jump-start successful lives. After selling his profitable Internet search company in 2004, Daugherty created a... View Details

2019
Working Paper

From Know-It-Alls to Learn-It-Alls: Executive Development in the Era of Self-Refining Algorithms, Collaborative Filtering and Wearable Computing

By: Mihnea Moldoveanu and Das Narayandas

We examine the future of executive education on a technological and cultural landscape that is imminent but different to the one we are accustomed to. We show how the contextualization, socialization and personalization of learning—avowed but distal goals of current... View Details

Keywords: Executive Education; Leadership Development; Technological Innovation; Customization and Personalization; Management Skills; Knowledge Acquisition; Knowledge Sharing

December 2023
Article

When Should the Off-Grid Sun Shine at Night? Optimum Renewable Generation and Energy Storage Investments

By: Christian Kaps, Simone Marinesi and Serguei Netessine

Globally, 1.5 billion people live off the grid, their only access to electricity often limited to operationally-expensive fossil fuel generators. Solar power has risen as a sustainable and less costly option, but its generation is variable during the day and... View Details

Keywords: Energy; Renewable Energy

April 2022
Article

Demand Interactions in Sharing Economies: Evidence from a Natural Experiment Involving Airbnb and Uber/Lyft

By: Shunyuan Zhang, Dokyun Lee, Param Singh and Tridas Mukhopadhyay

We examine whether and how ride-sharing services influence the demand for home-sharing services. Our identification strategy hinges on a natural experiment in which Uber/Lyft exited Austin, Texas, in May 2016 due to local regulation. Using a 12-month longitudinal... View Details

Keywords: Airbnb; Uber; Natural Experiment; Geographic Demand Dispersion; Sharing Economy; Transportation; Demand and Consumers; Geographic Scope

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