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  • 26 Aug 2019
  • Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

that has lost its traction, especially among younger consumers,” says Vettese, who surveyed consumers and interviewed Hughes for the research project. “Now, people want to go online and get an at-your-fingertips experience. They want to... View Details
Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics
  • June 2015 (Revised October 2016)
  • Case

Denver Museum of Nature & Science

By: Jill Avery and Jim Rosenberg
Digital was on Vice President of Strategic Partnerships and Programs Bridget Coughlin's mind these days. DMNS had been dabbling in digital for the past few years, but had never fully committed to it. The time had come to establish a strategic vision, and to decide... View Details
Keywords: Digital; Nonprofit; Arts; Education; Marketing; Marketing Communications; Marketing Strategy; Nonprofit Organizations; Social Media; Education Industry; North America; United States
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  • Spring 2015
  • Article

Bitcoin: Economics, Technology, and Governance

By: Rainer Böhme, Nicolas Christin, Benjamin Edelman and Tyler Moore
Bitcoin is an online communication protocol that facilitates virtual currency including electronic payments. Since its inception in 2009 by an anonymous group of developers, Bitcoin has served tens of millions of transactions with total dollar value in the billions.... View Details
Keywords: Market Platforms; Online Technology; Currency
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  • April 2006 (Revised April 2007)
  • Case

Endeca Technologies: New Growth Opportunities

By: Paul A. Gompers and Kristin Perry
Steve Papa, CEO of Endeca Technologies, must decide whether to expand into a new market with a new application of his company's technology. Endeca has experienced significant success with its information access software in the online retail industry, and in September... View Details
Keywords: Decision Choices and Conditions; Market Entry and Exit; Production; Organizational Structure; Partners and Partnerships; Opportunities; Expansion; Internet and the Web; Applications and Software; Information Technology Industry
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  • 19 Nov 2018
  • HBS Seminar

Allie Feldberg, Harvard Business School

    The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

    A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline... View Details

      Sampling Bias in Entrepreneurial Experiments

      Using data from a prominent online platform for launching new digital products, we document that ‘sampling bias’—defined as the difference between a startup’s target customer base and the actual sample on which early ‘beta tests’ are conducted—has a systematic and... View Details
      • 29 Nov 2010
      • HBS Case

      United Breaks Guitars

      Marketing Strategy and multiple Executive Education programs, the case depicts a new media era in which increasing numbers of people are spending as much time online as they are in front of the television and where one person can get the... View Details
      Keywords: by Julia Hanna
      • Web

      Executive Education - Global

      my expertise." Zoya Sakr Co-Founder and Group Editor in Chief Online Lifestyle Network (OLN), UAE "The way the professors look at complex issues and draw out applicable lessons is nothing short of magic." Jad Karam Chief Executive Officer... View Details
      • 05 May 2022
      • Research & Ideas

      Why Companies Raise Their Prices: Because They Can

      including whether the move to online sales during this time period spurred consumers to pay more for products. While they saw some categories were more affected by online shopping than others, web shopping... View Details
      Keywords: by Rachel Layne
      • August 2019
      • Case

      The Allstate Corporation, 2019

      By: John R. Wells and Benjamin Weinstock
      In July 2019, Allstate, the United States’ number-three property and casualty (P/C) insurer, released its second-quarter earnings, which reported first-half revenues of $22.1 billion, up 11.4% year-over-year. Shareholders cheered the top-line growth, but P/C premiums... View Details
      Keywords: Insurance Companies; Strategic Analysis; Strategic Change; Insurance; Strategy; Strategic Planning; Organizational Change and Adaptation; Competitive Strategy; Insurance Industry; North America
      Related
      • Article

      Effect of Different Financial Incentive Structures on Promoting Physical Activity Among Adults: A Randomized Clinical Trial

      By: Chethan Bachireddy, Andrew Joung, Leslie K. John, Francesca Gino, Bradford Tuckfield, Luca Foschini and Katherine L. Milkman
      Importance: Few adults engage in recommended levels of physical activity. Financial incentives can promote physical activity, but little is known about how their structure influences their effectiveness; for example, whether incentives are more effective if they are... View Details
      Keywords: Physical Activity; Financial Incentives; Motivation and Incentives; Money
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      • 2009
      • Working Paper

      Do Friends Influence Purchases in a Social Network?

      By: Raghuram Iyengar, Sangman Han and Sunil Gupta

      Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to... View Details

      Keywords: Marketing; Network Effects; Sales; Power and Influence; Social and Collaborative Networks; Web Sites; South Korea
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      • 01 Dec 2023
      • News

      A More Accommodating Approach

      Shelly Nooner (GMP 33, 2022) had already proven herself to be visionary and execution-focused during her two decades at Trimble, an industrial technology company that provides hardware, software, and services across agriculture, construction, geospatial, and... View Details
      Keywords: Jennifer Gillespie
      • Web

      Impact Investing | Social Enterprise | Harvard Business School

      multi-faculty effort to advance knowledge and practice in the rapidly growing field of investing for impact and scaling for impact. Other Learning Opportunities Sustainable Investing Course HBS Online Learn how to evaluate, measure, and... View Details
      • 27 Jun 2016
      • Research & Ideas

      These Management Practices, Like Certain Technologies, Boost Company Performance

      that allows companies to score themselves. For those interested in creating a more in-depth picture of their strengths and weaknesses, the website includes instructions for firms to run the complete survey across all levels of their organization. Since creating the... View Details
      Keywords: by Michael Blanding
      • 20 Nov 2019
      • Research & Ideas

      It's No Joke: AI Beats Humans at Making You Laugh

      on friends, family, and even strangers on the Internet when they’re deciding which products to purchase or even which people to date. And they put a lot of trust in their fellow humans; 83 percent of people say they trust recommendations from friends and family, and 66... View Details
      Keywords: by Dina Gerdeman
      • 01 Dec 2023
      • News

      Thinking Ahead

      As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
      Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
      • 01 Mar 2024
      • News

      Game On

      It’s raining in Sarasota. And not a light sprinkle but a proper, Florida drenching, so the outdoor courts at the Pickleball Club’s Lakewood Ranch location are deserted. Inside is a different story. Most of the 12 courts are in play. With four people to a court, all... View Details
      Keywords: Jen McFarland Flint; photographed by Edward Linsmier; Amusement, Gambling, and Recreation Industries; Arts, Entertainment
      • Program

      OPM Renew

      use our online form or download an application. HBS maintains all application information in strict confidentiality. We acknowledge receipt of applications via email. In the unlikely event that you do not receive an acknowledgment, please... View Details