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  • All HBS Web  (10,221)
    • People  (56)
    • News  (2,643)
    • Research  (5,672)
    • Events  (34)
    • Multimedia  (73)
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  • July 2012
  • Case

Droga5: Launching Jay-Z's Decoded

By: Anita Elberse and Kwame Owusu-Kesse
In 2010, David Droga and Andrew Essex, co-founders of advertising agency Droga5, hope to convince both John Meneilly, manager of hip-hop star Shawn Carter—better known as Jay-Z—and a partner in Carter's company Roc Nation and Yusuf Mehdi, senior vice president of... View Details
Keywords: Advertising; Advertising Campaigns; Marketing; Brands and Branding; Entertainment; Advertising Industry; Entertainment and Recreation Industry
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Elberse, Anita, and Kwame Owusu-Kesse. "Droga5: Launching Jay-Z's Decoded." Harvard Business School Case 513-032, July 2012.
  • 21 Feb 2012
  • News

Leadership Program for Women Targets Subtle Promotion Biases

  • 11 Dec 2012
  • First Look

First Look: Dec. 11

memoir, Decoded. Droga5 wrestles with two disparate challenges: developing a campaign for the book's launch and finding a way to drive trial for Bing, Microsoft's new search engine. Droga5's innovative... View Details
Keywords: Sean Silverthorne
  • December 1999 (Revised August 2001)
  • Case

Millennium Pharmaceuticals, Inc. (A)

By: Stefan H. Thomke and Ashok Nimgade
Focuses on Millennium's strategy to grow and revolutionize drug development through the use of new technologies such as genomics. Describes how Millennium Pharmaceuticals--a fast-growing biotechnology firm in Cambridge, MA--has used strategic alliances to finance the... View Details
Keywords: Cost Management; Financing and Loans; Medical Specialties; Retention; Growth and Development Strategy; Time Management; Product Development; Problems and Challenges; Alliances; Technology; Biotechnology Industry; Pharmaceutical Industry; Cambridge
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Thomke, Stefan H., and Ashok Nimgade. "Millennium Pharmaceuticals, Inc. (A)." Harvard Business School Case 600-038, December 1999. (Revised August 2001.)
  • April 1998 (Revised January 2005)
  • Case

Bahtulism, Collapse, Resurrection? Financial Crisis in Asia: 1997-1998

By: Huw Pill and Donald H. Mathis
Describes, in detail, events precipitating crises. Provides both conventional and new explanations of crises. Presents a chronology of crises as the events unfold, and a brief summary of four particular countries (Malaysia, Indonesia, South Korea, Thailand) and their... View Details
Keywords: Financial Crisis; Crisis Management; International Finance; Development Economics; Thailand; Malaysia; South Korea; Indonesia
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Pill, Huw, and Donald H. Mathis. "Bahtulism, Collapse, Resurrection? Financial Crisis in Asia: 1997-1998." Harvard Business School Case 798-089, April 1998. (Revised January 2005.)

    Hakeem I. Belo-Osagie

    Hakeem Belo-Osagie is an accomplished Nigerian professional and entrepreneur. He earned a degree in Political Philosophy and Economics from Oxford University as well as a law degree from Cambridge University and an MBA from Harvard Business School.

    He is the... View Details

      W. Earl Sasser

      Earl Sasser is a Baker Foundation Professor at Harvard Business School and has been a member of the faculty there since 1969. He received a B.A. in Mathematics from Duke University in 1965, an MBA from the University of North Carolina in 1967, and a Ph.D. in... View Details

      Keywords: airline; automotive; banking; broadcasting; communications; construction; credit card; education industry; entertainment; fast food; hotels & motels; insurance industry; marketing industry; oil & gas; restaurant; retailing; service industry; sports; tourism; transportation
      • 28 Nov 2005
      • Research & Ideas

      Unilever: Transformation and Tradition

      development of new products, but was also indispensable for the constant upgrading and renewal of brands. Unilever's main problem was the time it took to turn scientific knowledge into successful View Details
      Keywords: by Geoffrey Jones; Consumer Products

        Gabe Weinreb

        I am a second-year PhD student in the Health Policy and Management program at Harvard Business School where my advisor is Dr. Rob Huckman. I live in Brookline with my fiance Natalie and our two cats, Joe and Huey. Before grad school I was a research assistant in the... View Details
        • February 2020 (Revised March 2020)
        • Case

        Prime Coalition: Catalytic Capital for Climate Innovation

        By: Ramana Nanda, Benjamin N. Roth and Olivia Hull
        With long development timelines and high risk, new energy technologies were often left to languish in the “valley of death,” unable to raise enough funds to bring a product to market. In 2014, Sarah Kearney founded the nonprofit Prime Coalition to solve this problem.... View Details
        Keywords: Energy Conservation; Renewable Energy; Social Entrepreneurship; Venture Capital; Investment; Innovation and Invention; Technological Innovation; Mission and Purpose; Science-Based Business; Nonprofit Organizations; Social Enterprise; Energy Industry; Technology Industry; Green Technology Industry; United States
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        Nanda, Ramana, Benjamin N. Roth, and Olivia Hull. "Prime Coalition: Catalytic Capital for Climate Innovation." Harvard Business School Case 820-007, February 2020. (Revised March 2020.)
        • October 1996
        • Article

        Assessing the Work Environment for Creativity

        By: T. M. Amabile, R. Conti, H. Coon, J. Lazenby and M. Herron
        We describe the development and validation of a new instrument, KEYS: Assessing the Climate for Creativity, designed to assess perceived stimulants and obstacles to creativity in organizational work environments. The KEYS scales have acceptable factor structures,... View Details
        Keywords: Creativity; Motivation and Incentives; Organizational Culture; Innovation and Invention; Groups and Teams; Performance; Research; Theory
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        Amabile, T. M., R. Conti, H. Coon, J. Lazenby, and M. Herron. "Assessing the Work Environment for Creativity." Academy of Management Journal 39, no. 5 (October 1996): 1154–1184.

          Leila Doumi

          Leila Doumi is a PhD Candidate in the Strategy Unit and an affiliate of the Digital Data and Design (D^3) Institute at Harvard. She conducts research on technology adoption, corporate strategy, and the future of work with a focus... View Details

          • April 2001 (Revised August 2001)
          • Case

          Strategic Planning at Sun Life

          Describes the firm's strategic planning activities and focuses on the challenge of developing processes that enable the firm to improve the core business as well as processes that foster the creation of promising new business opportunities. View Details
          Keywords: Strategic Planning
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          Roberto, Michael. "Strategic Planning at Sun Life." Harvard Business School Case 301-084, April 2001. (Revised August 2001.)
          • 2021
          • Working Paper

          Quantifying the Value of Iterative Experimentation

          By: Iavor I Bojinov and Jialiang Mao
          Over the past decade, most technology companies and a growing number of conventional firms have adopted online experimentation (or A/B testing) into their product development process. Initially, A/B testing was deployed as a static procedure in which an experiment was... View Details
          Keywords: Product Development; Value Creation; Research
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          Bojinov, Iavor I., and Jialiang Mao. "Quantifying the Value of Iterative Experimentation." Harvard Business School Working Paper, No. 24-059, March 2024.
          • 2003
          • Other Unpublished Work

          The Cluster Initiative Greenbook

          By: Örjan Sölvell, Göran Lindqvist and Christian H.M. Ketels
          After Michael Porter's seminal work on clusters and competitiveness published around 1990, cluster initiatives (CIs) have become a central feature of microeconomic policy around the world. CIs add a new dimension to traditional policy areas such as industrial... View Details
          Keywords: Macroeconomics; Policy; Investment; Industry Clusters; Innovation and Invention; Developing Countries and Economies; Transition; Partners and Partnerships; Science
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          Sölvell, Örjan, Göran Lindqvist, and Christian H.M. Ketels. "The Cluster Initiative Greenbook." Ivory Tower AB, Stockholm, Sweden, August 2003. (Prepared for the 6th Annual Conference of The Competitiveness Institute (TCI), Gothenburg, Sweden, September 2003.)
          • January 2006 (Revised February 2015)
          • Case

          Innovation at Timberland: Thinking Outside the Shoe Box

          By: Rosabeth M. Kanter and Ryan Raffaelli
          Innovation was linked to Timberland's heritage. In 2005, CEO Jeff Swartz and COO Ken Pucker hoped the Invention Factory, an advanced concept lab, would develop new breakthrough products and reinvigorate the company's culture of innovation. Since the 1960s, Timberland... View Details
          Keywords: Innovation and Management; Growth and Development Strategy; Product Development; Organizational Culture; Change Management
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          Kanter, Rosabeth M., and Ryan Raffaelli. "Innovation at Timberland: Thinking Outside the Shoe Box." Harvard Business School Case 306-064, January 2006. (Revised February 2015.)
          • 25 Aug 2016
          • Video

          Seth Pinsky responds to MOC class discussion in 2016

          • January 2001 (Revised February 2002)
          • Case

          Rambus, Inc.: Commercializing the Billion Dollar Idea

          Rambus, Inc. was founded to develop a new type of high-speed memory chip technology to enable DRAMs to keep up with ever-faster microprocessors. After developing the technology, Rambus chose an unusual licensing approach to commercialize it. This case focuses on the... View Details
          Keywords: Technological Innovation; Competition; Commercialization; Information Infrastructure; Cooperation; Technology Industry
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          Silverman, Brian S., and Briana Huntsberger. "Rambus, Inc.: Commercializing the Billion Dollar Idea." Harvard Business School Case 701-056, January 2001. (Revised February 2002.)
          • 08 Mar 2021
          • In Practice

          COVID Killed the Traditional Workplace. What Should Companies Do Now?

          A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details
          Keywords: by Dina Gerdeman
          • February 2010
          • Background Note

          Marketing Analysis Toolkit: Market Size and Market Share Analysis

          By: Thomas J. Steenburgh and Jill Avery
          Marketers frequently need to estimate the size of their markets—both for existing products so that sales forecasts can be developed and for new products so that market opportunities can be assessed. This toolkit enables students to size a market and generate a sales... View Details
          Keywords: Forecasting and Prediction; Management Analysis, Tools, and Techniques; Marketing Strategy; Markets; Demand and Consumers; Size; Strategic Planning; Sales
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          Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Market Size and Market Share Analysis." Harvard Business School Background Note 510-081, February 2010.
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