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  • All HBS Web  (11,690)
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  • All HBS Web  (11,690)
    • People  (96)
    • News  (4,331)
    • Research  (4,083)
    • Events  (80)
    • Multimedia  (276)
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    Jacob M. Cook

    Jacob Cook is a Lecturer in the Marketing Unit at Harvard Business School, where he teaches the EC course Digital Marketing & AI Workshop. His work focuses on how companies design and scale customer acquisition and retention strategies using digital marketing,... View Details

    • July 2020 (Revised January 2021)
    • Case

    Pattern Brands

    By: Sunil Gupta, Elie Ofek and Julia Kelley
    In March 2020, direct-to-consumer (DTC) company Pattern Brands needed to decide how to allocate resources across its different brands. Pattern Co-Founders Nick Ling and Emmett Shine hoped to avoid the pitfalls faced by some DTC companies—such as inability to scale and... View Details
    Keywords: Direct-to-consumer; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Business Model; Business Startups; Growth and Development Strategy; Demand and Consumers; Business Strategy; Diversification; Competitive Advantage; Consumer Products Industry; Retail Industry; North and Central America; United States; New York (city, NY); New York (state, US)
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    Gupta, Sunil, Elie Ofek, and Julia Kelley. "Pattern Brands." Harvard Business School Case 521-009, July 2020. (Revised January 2021.)
    • Program

    Families in Business

    enterprise who meet any of the above criteria are also invited to apply on their own. Learning and Living at HBS When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every... View Details
    • September 2017 (Revised January 2025)
    • Case

    Dinesh Moorjani and Hatch Labs

    By: Christopher Stanton, Shikhar Ghosh, Allison Ciechanover and Jeff Huizinga
    This case is about Tinder. It discusses different business models and ways of structuring the initial team. With a $6 million investment from IAC/Interactive in 2010, Dinesh Moorjani founded Hatch Labs to build mobile apps. His mission was to attract entrepreneurial... View Details
    Keywords: Returns; Incubator; Mobile App; Venture Capital; Entrepreneurship; Decision Choices and Conditions; Business Model; Mobile and Wireless Technology; Talent and Talent Management; Valuation; Equity; Finance; United States; North America
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    Stanton, Christopher, Shikhar Ghosh, Allison Ciechanover, and Jeff Huizinga. "Dinesh Moorjani and Hatch Labs." Harvard Business School Case 818-026, September 2017. (Revised January 2025.)
    • August 2021
    • Supplement

    Shorefast: A Strange and Familiar Way to Reimagine Capitalism: Zita Cobb, Founder and CEO

    By: Brian Trelstad
    Video Supplement for HBS Case No. 320-098. In 2006, Zita Cobb and two of her brothers, Alan Cobb and Tony Cobb, native Newfoundlanders, launched Shorefast to help grow another leg of Fogo Island’s economy. Like so many rural communities, Fogo Island’s fate was tied... View Details
    Keywords: Place Making; Nonprofit; Hotel; Economic Development; Tourism; Social Entrepreneurship; Nonprofit Organizations; Development Economics; Economic Systems; Tourism Industry; Canada
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    Trelstad, Brian. "Shorefast: A Strange and Familiar Way to Reimagine Capitalism: Zita Cobb, Founder and CEO." Harvard Business School Multimedia/Video Supplement 322-701, August 2021.
    • 2022
    • Article

    The Ordinary Concept of a Meaningful Life: The Role of Subjective and Objective Factors in Third-Person Attributions of Meaning

    By: Michael Prinzing, Julian De Freitas and Barbara L. Fredrickson
    The desire for a meaningful life is ubiquitous, yet the ordinary concept of a meaningful life is poorly understood. Across six experiments (total N = 2,539), we investigated whether third-person attributions of meaning depend on the psychological states an agent... View Details
    Keywords: Experimental Philosophy; Folk Theories; Meaning In Life; Moral Psychology; Positive Psychology; Moral Sensibility; Satisfaction
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    Prinzing, Michael, Julian De Freitas, and Barbara L. Fredrickson. "The Ordinary Concept of a Meaningful Life: The Role of Subjective and Objective Factors in Third-Person Attributions of Meaning." Journal of Positive Psychology 17, no. 5 (2022): 639–654.
    • April 2014
    • Article

    Between Self-interest and Reciprocity: The Social Bright Side of Self-control Failure

    By: Eliran Halali, Yoella Bereby-Meyer and Nachshon Meiran
    Despite the importance of reciprocity in many areas of social life, little is known about possible factors affecting it and its interplay with the self-interest motive to maximize one’s own gains. In this study, we examined the role of cognitive control in reciprocal... View Details
    Keywords: Cognitive Control; Ego Depletion; Fairness; Trust Game; Ultimatum Game; Reciprocity; Self-control Failure
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    Halali, Eliran, Yoella Bereby-Meyer, and Nachshon Meiran. "Between Self-interest and Reciprocity: The Social Bright Side of Self-control Failure." Journal of Experimental Psychology: General 143, no. 2 (April 2014): 745–754.
    • Article

    A 'Present' for the Future: The Unexpected Value of Rediscovery

    By: Ting Zhang, Tami Kim, Alison Wood Brooks, Francesca Gino and Michael I. Norton
    Although documenting everyday activities may seem trivial, four studies reveal that creating records of the present generates unexpected benefits by allowing future rediscoveries. In Study 1, we use a "time capsule" paradigm to show that individuals underestimate the... View Details
    Keywords: History; Information Management; Cognition and Thinking
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    Zhang, Ting, Tami Kim, Alison Wood Brooks, Francesca Gino, and Michael I. Norton. "A 'Present' for the Future: The Unexpected Value of Rediscovery." Psychological Science 25, no. 10 (October 2014): 1851–1860.
    • March 2014
    • Article

    Cheating More for Less: Upward Social Comparisons Motivate the Poorly Compensated to Cheat

    By: Leslie K. John, George Loewenstein and Scott Rick
    Intuitively, people should cheat more when cheating is more lucrative, but we find that the effect of performance-based pay rates on dishonesty depends on how readily people can compare their pay rate to that of others. In Experiment 1, participants were paid 5 cents... View Details
    Keywords: Dishonesty; Social Comparison; Pay Secrecy; Motivation and Incentives; Fairness; Decision Making; Compensation and Benefits
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    John, Leslie K., George Loewenstein, and Scott Rick. "Cheating More for Less: Upward Social Comparisons Motivate the Poorly Compensated to Cheat." Special Issue on Behavioral Ethics. Organizational Behavior and Human Decision Processes 123, no. 2 (March 2014): 101–109.
    • 2011
    • Working Paper

    Collaborating across Cultures: Cultural Metacognition & Affect-Based Trust in Creative Collaboration

    By: Roy Y.J. Chua, Michael W. Morris and Shira Mor
    We propose that managers' awareness of their own and others' cultural assumptions (cultural metacognition) enables them to develop affect-based trust with associates from different cultures, promoting creative collaboration. Study 1, a multi-rater assessment of... View Details
    Keywords: Cross-Cultural and Cross-Border Issues; Knowledge Sharing; Managerial Roles; Creativity; Prejudice and Bias; Social and Collaborative Networks; Trust; Cooperation
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    Chua, Roy Y.J., Michael W. Morris, and Shira Mor. "Collaborating across Cultures: Cultural Metacognition & Affect-Based Trust in Creative Collaboration." Harvard Business School Working Paper, No. 11-127, June 2011.
    • September 2017 (Revised March 2023)
    • Case

    Careem: Raising a Unicorn

    By: Shikhar Ghosh and Alpana Thapar
    This case follows two ex-McKinsey consultants, Magnus Olsson and Mudassir Sheikha, who in search of their true purpose decide to found Careem, a Dubai-based ride-hailing service. Following its launch in July 2012, Careem experiences rapid growth of 30% per month in the... View Details
    Keywords: Entrepreneurship; Business Startups; Information Technology; Organizational Culture; Decision Making; Growth Management; Organizational Change and Adaptation; Transportation Industry; Technology Industry; Middle East; North Africa; United Arab Emirates
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    Ghosh, Shikhar, and Alpana Thapar. "Careem: Raising a Unicorn." Harvard Business School Case 818-022, September 2017. (Revised March 2023.)
    • Program

    Disruptive Innovation

    Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in... View Details
    • 15 Aug 2023
    • Research & Ideas

    Why Giving to Others Makes Us Happy

    feel good for the actor.” Their review, published in Current Directions in Psychological Science, examines 15 published, pre-registered experiments on prosocial spending and reveals insights about when giving is likely to increase... View Details
    Keywords: by Michael Blanding
    • 05 Feb 2025
    • Blog Post

    Leadership with purpose: Redefining success and impact with Satpal Singh (SELP—India 4, 2019)

    When I joined the Senior Executive Leadership Program—India (SELP—India) at Harvard Business School, I wasn’t entirely sure how it would impact my career. I was already leading Business Transformation at Legrand India and had spent years gaining diverse industry View Details
    Keywords: All Industries
    • 26 Apr 2023
    • News

    Is AI Coming for Your Job?

    • Career Coach

    Erika Osterling

    Erika (HBS '09, ITESM '00) brings 20 years of experience as an operating leader and advisor. She has spent most of her career within Energy & Industrial, with additional roles in Consumer and Retail. Erika's 12+ year career at GE... View Details
    Keywords: Energy; Oil & Gas; Energy; Private Equity; Financial Services (All); Manufacturing
    • Web

    Program Requirements - Doctoral

    methods One term-length course in research design (FAS course) Two case-based HBS MBA courses Research Experience The research apprenticeship requirement - Students are required to engage in research, under faculty supervision, soon after... View Details
    • 15 Feb 2012
    • Working Paper Summaries

    Learning from My Success and From Others’ Failure: Evidence from Minimally Invasive Cardiac Surgery

    Keywords: by KC Diwas, Bradley R. Staats & Francesca Gino; Health
    • Web

    Value-Based Health Care - Institute For Strategy And Competitiveness

    critical thinking; earlier clinical experience; and advanced clinical and student-tailored basic/population science experiences that provide customized pathways for every student. In the new curriculum, the core basic/population science... View Details
    • 12 Sep 2024
    • Blog Post

    4 Things You Need to Know about Immersive FIELD Courses at HBS

    second-year MBA students who were eager to lend their support to those affected in the region spearheaded the first “immersive,” off-campus field experience to New Orleans. Not only were these students driven by the opportunity to help,... View Details
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