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  • 27 Sep 2011
  • First Look

First Look: September 27

but impressive digital empire, riding waves of viral content. CEO Ben Huh prided himself on his ability to go from idea to implementation in just a few days, but this just-in-time method made strategic planning difficult. Profitable from... View Details
Keywords: Sean Silverthorne
  • November 2024
  • Teaching Note

Mercado Bitcoin: M&A, IPO, or Series B?

By: Raymond Kluender, Emanuele Colonnelli and Sabrina Howell
Teaching Note for HBS Case No. 825-047. In April 2021, Brazilian cryptocurrency platform Mercado Bitcoin, had to decide how to scale: go public, M&A with a bank, or take a VC big check. In a highly volatile market, Roberto Dagnoni, chairman of the board, viewed the... View Details
Keywords: Cryptocurrency; Mergers and Acquisitions; Business Growth and Maturation; Business Startups; Decision Making; Going Public; Ownership Stake; Strategic Planning; Venture Capital; Problems and Challenges; Business Cycles; Digital Platforms; Emerging Markets; Market Timing; Expansion; Diversification; Valuation; Value Creation; Investment Funds; Initial Public Offering; Price; Price Bubble; Negotiation Offer; Information Technology Industry; Financial Services Industry; Brazil; Latin America
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  • February 2021
  • Teaching Plan

Soofa: Displaying the Right Path?

By: Jeffrey J. Bussgang and Amy Klopfenstein
This teaching plan serves as a supplement to the case “Soofa: Displaying the Right Path?” HBS 820-098. The case explores the tension between two different financing and expansion plans for a startup, and explores issues related to business model pivots and industry... View Details
Keywords: Business Ventures; Business Model; Business Plan; Business Startups; Entrepreneurship; Decision Making; Decisions; Judgments; Ethics; Geography; Geopolitical Units; Finance; Investment; Markets; Market Entry and Exit; Demand and Consumers; Media; Society; Urban Development; Sustainable Cities; Information Technology; Information Infrastructure; Digital Platforms; Strategy; Business Strategy; Expansion; Relationships; Capital; Venture Capital; Advertising Industry; Technology Industry; Media and Broadcasting Industry; North and Central America; United States; Massachusetts; Cambridge
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  • November 1998 (Revised February 1999)
  • Case

Microsoft Office: Finding the Suite Spot

By: Stefan H. Thomke and Steven Sinofsky
Describes a key decision-making process within Microsoft's Office products division. At a time when the PC software business has a great deal of uncertainty, Microsoft's management has to make a key decision regarding the future of software suites. A strengthening of... View Details
Keywords: Decisions; Applications and Software; Strategic Planning; Organizational Design; Organizational Change and Adaptation; Product Development; Managerial Roles; Growth and Development Strategy; Risk and Uncertainty; Goals and Objectives; Digital Platforms; Innovation and Management; Computer Industry; Information Technology Industry
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  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

address some of them. How will the hospital grow in the future? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/318054 Harvard Business School Case 518-077 Customer Lifetime Social Value (CLSV) One of the hallmarks of the View Details
Keywords: Sean Silverthorne
  • 17 Dec 2013
  • First Look

First Look: December 17

had? Second, how should she utilize the growing importance of digital channels that may increase pressure on traditional revenue sources but also fuel new ecommerce partnerships and other opportunities? Can Vogue, as both the fashion... View Details
Keywords: Carmen Nobel
  • May 2019
  • Teaching Note

JUUL and the Vaping Revolution

By: Michael W. Toffel, Trevor Fetter, John Masko and Sarah Mehta
Teaching Note for HBS No. 619-006. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Information Technology; Technology Industry; San Francisco
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  • 07 Jul 2015
  • First Look

First Look: July 7, 2015

offer. Hauser, who had left her role as the president of digital for Time Inc.'s Style & Entertainment Group three months earlier, wondered if Rothenberg's inexperience would prove to be a drawback or a strength. Purchase this case:... View Details
Keywords: Sean Silverthorne
  • 15 Apr 2013
  • Research & Ideas

Solving the Search vs. Display Advertising Quandary

Gupta had access to just such data. Initially Gupta wrote a case study for his MBA second-year course on digital marketing about a major US bank that was deciding where to place its marketing dollars to acquire new customers. Later on,... View Details
Keywords: by Michael Blanding; Advertising
  • 06 Mar 2013
  • What Do You Think?

Who Should Manage Our Work Time?

of the digital gadgets, Etienne Douaza commented that "there is a constant temptation (on our part) to overreach to download another report we won't have the time to read to add a new project to the 15 we already try to get moving... View Details
Keywords: by James Heskett
  • 16 Apr 2001
  • Research & Ideas

Angels Face the Innovator’s Dilemma

launch a little disk drive called the Kitty Hawk. It was only 1.3" in diameter, and its proponents thought there had to be emerging markets such as the market for digital cameras and other devices that would need such a small drive.... View Details
Keywords: by Martha Lagace; Financial Services
  • 29 May 2018
  • First Look

New Research and Ideas, May 29, 2018

from digital platforms have the potential to improve our understanding of gentrification and enable new measures of how neighborhoods change in close to real time. Combining data on businesses from Yelp with data on gentrification from... View Details
Keywords: Dina Gerdeman
  • 26 Sep 2019
  • Research & Ideas

What Can the World’s Largest Refugee Camp Teach Us About the Meaning of Work?

whether we value one another as human beings.” About the Author Danielle Kost is the senior editor of Harvard Business School Working Knowledge. HBS Digital Media Producer Amelia Kunhardt produced the video interview.  [Image: Azim Khan... View Details
Keywords: by Danielle Kost
  • 12 Apr 2016
  • First Look

April 12, 2016

abundance is allowing our species to develop, distribute, and profit from innovation in nearly every corner of civilization. Now key elements of the modern world such as the speed and connectedness of digital communication, the dynamic... View Details
Keywords: Sean Silverthorne
  • 19 May 2016
  • Research Event

Crowdsourcing, Patent Trolls, and Other Research Insights Highlighted at Harvard Business School Symposium

but we do need one big win to come out of this collaboration. We need some kind of signal that makes the world notice that there’s something important going on between SEAS and Harvard Business School.” Related Reading Digital Initiative... View Details
Keywords: by Dina Gerdeman & Carmen Nobel
  • 15 Sep 2003
  • Research & Ideas

The Lessons of New-Market Disruption

was on the horizon, because 2.5" drives would be too large for next-generation portable devices, such as ultrathin laptops and personal digital assistants (PDAs). They speculated that if HP could develop a drive only 1.3" in... View Details
Keywords: by Clark Gilbert; Technology
  • 13 Apr 2020
  • Research & Ideas

Small Businesses Are Worse Off Than We Thought

Knowledge “Everything is rapidly evolving,” says Luca, the Lee J. Styslinger III Associate Professor at HBS, “and this survey helps to get some baseline understanding of what is happening in close to real-time.” Those responses could come from government, larger... View Details
Keywords: by Kristen Senz; Financial Services
  • 29 Jun 2017
  • Research & Ideas

Why Uber Is Worth Saving and How To Do It

from ordinances regulating limos and taxis. The company even allegedly built a digital tool that would alert staff when code enforcers were on the way.) Kanter says the same disrespect shown for authorities on the outside seemed to seep... View Details
Keywords: by Dina Gerdeman; Transportation
  • 13 Sep 2016
  • First Look

September 13, 2016

the status quo, primarily because of the lack of a decision-making mechanism amongst the brothers. The firm rapidly went downhill, before declaring bankruptcy in 1875. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/316186-PDF-ENG Harvard Business School... View Details
  • 03 Dec 2001
  • Research & Ideas

Healthcare Conference Looks At Ailing Industry

was developed elsewhere, such as a digital form of DNA. The goal now is to redefine disease based on the underlying biological mechanisms, Lander said. By that token, diseases are going to surprise us. Reclassifying them means that some... View Details
Keywords: by Martha Lagace; Health

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