Publications

13 May 2015
News

Will brick-and-mortar stores survive?

22 Nov 2012
News

Can entrepreneurship rescue the U.S.?

11 Sep 2021
News

Direct-To-Consumer Retailers Try to Bring Pizzazz to Dull Goods

08 Aug 2019
News

The story of how you came to buy that car

Web

Students on the Job Market - Doctoral

testing of numerous potential interventions. To ensure generalization to untested interventions and customers, the IRL model extracts low-dimensional representations of intervention features and customer covariates that are predictive of... View Details

23 Aug 2019
Blog Post

A Summer of Peaks and Swells: Interning at Patagonia

closely to a UX researcher or designer. Days are a mix of talking with customers, analyzing research, and rethinking how Patagonia customers experience the brand. I partner closely with creative, marketing, and e-commerce teams to help... View Details

Keywords: Technology; Consumer Products / Retail

June 2018 (Revised July 2018)
Teaching Note

Mark43

By: Thomas Eisenmann, Mitchell Weiss and Matt Higgins

Teaching Note for HBS No. 817-016. The founders of Mark43, an early-stage startup that provides software for law enforcement agencies, must decide whether to bid on a request for proposals (RFP) from the Los Angeles Police Department (LAPD). On the one hand, LAPD would... View Details

Keywords: Sales; Customers; Entrepreneurship; Applications and Software; Business Startups; Growth and Development Strategy; Decision Making; Technology Industry; District of Columbia; Los Angeles

Web

Lifelong Learning - Alumni

faculty and a global set of peers in a real-time learning environment. Baker for Alumni Access the services of Baker Library, including librarian-curated resources, powerful databases, custom research and reports, for yourself and your... View Details

November 2018 (Revised June 2019)
Case

ofo

By: Mitchell Weiss

Dai Wei and his co-founders grew Beijing-based ofo from a school-based startup to a bike-share behemoth in a matter of months, topped an all-out market-share battle fueled with almost $1 billion in venture capital, provided 2 billion bicycle rides, soaked up the... View Details

Program

Aligning Strategy and Sales

well as implement the infrastructure, processes, and cultural values critical to profitable growth. Details Develop a strategic sales approach optimized for your business Define your target customers and the best methods for reaching them... View Details

Program

Managing Innovation

Understand the potential of disruptive innovation Integrate your customers into the innovation process Take advantage of digital transformation Expand your personal and professional network Extend your network by living and working with... View Details

March 1998 (Revised April 1998)
Case

Lehigh Steel

By: V.G. Narayanan and Laura Donohue

Lehigh Steel is a specialty steel manufacturer that plummeted from record profits to record losses in less than three years, driven by an inability to distinguish between profitable and unprofitable business. The scale and growth of service activities and overhead... View Details

Keywords: Measurement and Metrics; Product; Cost; Activity Based Costing and Management; Profit; Accounting; Corporate Finance; Steel Industry

April 1995
Case

Toy Game, The

Companies sometimes issue rebate coupons entitling the holder to a certain amount off the price of their products. This case explores the effects of rebate coupons on the game between two companies that operate in a market where there is very little underlying customer... View Details

Keywords: Competitive Strategy