Publications

November 2000 (Revised July 2001)
Case

Intuit QuickBooks

By: Rajiv Lal and Punima P Kochikar

Internet QuickBooks, a successful product with a strong brand and an 85% share of retail sales, was faced with the challenge of meeting market growth expectations in a mature, slowing market segment. Generating recurring revenues by providing value-added online... View Details

Keywords: Budgets and Budgeting; Decisions; Growth and Development; Brands and Branding; Market Participation; Problems and Challenges; Internet and the Web; Value; Web Services Industry

August 2009 (Revised June 2011)
Case

Kansas City Zephyrs Baseball Club, Inc. 2006

By: Krishna G. Palepu

This case centers around a dispute between the owners and the players regarding the profitability of professional baseball teams in connection with the negotiations for a new collective bargaining agreement. The case describes the financial statements of the baseball... View Details

Keywords: Accrual Accounting; Financial Statements; Profit; Labor Unions; Measurement and Metrics; Agreements and Arrangements; Performance; Sports Industry; United States

19 Oct 2011
News

Managers are being taught how to speak IT

07 Feb 2022
News

JURIST Books: Dr Jeremy Friedman on "Ripe for Revolution: Building Socialism in the Third World"

19 Dec 2016
News

Bare-Knuckle Politics

Teaching Interest

Overview

Professor Mukunda teaches Leadership and Organizational Behavior (LEAD.) This course focuses on how managers become effective leaders by addressing the human side of enterprise.

The first modules examine teams, individuals, and networks in the context... View Details

August 1970
Case

Hawthorne Plastics

An "imperfect tester" problem involving the decision of how to produce batches of plastic strapping, given uncertainty about the length of the molecular chain in the raw material. A decision on whether to test the raw material and a choice of production process must be... View Details

Keywords: Decision Making; Mathematical Methods

January 2021 (Revised March 2022)
Case

Into the Raging Sea: Final Voyage of the SS El Faro

By: Joseph B. Fuller and Mel Martin

Captain Michael Davidson of the container ship SS El Faro was determined to make his planned shipping trip on time—but a hurricane was approaching his intended path. To succeed, Davidson and his fellow officers must plot a course to avoid the storm in the face of... View Details

Keywords: Power Dynamics; Management; Leadership Style; Crisis Management; Failure; Groups and Teams; Rank and Position; Decision Choices and Conditions; Shipping Industry; United States

April 2006
Module Note

Asset Allocation: A Half-Course Module Note

By: Luis M. Viceira

Provides an overview of the main ideas and structure of a 15-session module on long-term asset allocation designed for MBA graduate students and investment professionals. This module is taught as part of a full-length, 30-session elective class on investment management... View Details

Keywords: Asset Management; Investment; Decisions; Management; Management Analysis, Tools, and Techniques; Teaching; Theory

April 2011 (Revised April 2011)
Module Note

Investor Demand

By: Robin Greenwood

This conceptual note describes a series of cases on the investor demand approach to investment strategy and management. The cases demonstrate how and why securities market dislocations are driven by non-fundamental demand. I use the cases to progressively build a... View Details

Keywords: Investment

10 Jan 2018
News

Our Favorite MBA Professors Of 2017

November 1992
Case

Montecito State College

A state college seeks to boost enrollment in its extension courses and continuing education programs. Competition from other educational institutions is strong. Satellite campuses, developed to offer students greater convenience, have not proved popular. The college... View Details

Keywords: Higher Education; Marketing Communications; State Ownership; Education Industry

Aliya Korganbekova is an assistant professor in the Accounting and Management Unit. She teaches the Financial Reporting and Control course in the MBA required curriculum.

Professor Korganbekova's research focuses on... View Details

September 2003 (Revised May 2006)
Case

Eyeblaster: Enabling the Next Generation of Online Advertising

By: Elie Ofek

Eyeblaster management has to decide on the best course of action to sustain its momentum from enabling online rich media advertising. Pressure from competitors is forcing the company to re-evaluate its previous marketing strategy that focused primarily on getting... View Details

Keywords: Business Model; Marketing Strategy; Market Entry and Exit; Performance Evaluation; Digital Marketing; Growth and Development Strategy

October 2020 (Revised March 2022)
Supplement

The What Works Centre: Using Behavioral Science to Improve Social Worker Well-being (B)

By: Ashley V. Whillans and Shibeal O'Flaherty

This case describes the experiences of Michael Sanders—the Chief Executive of the What Works Center for Children’s Social Care—as he led the design and implementation of a program of research aimed at improving the social care system in the United Kingdom (UK) at the... View Details

Keywords: Non-cash Compensation; Behavioral Science; Employees; Well-being; Compensation and Benefits; United Kingdom