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  • All HBS Web  (9,626)
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  • February 1997 (Revised January 2002)
  • Case

Launching the BMW Z3 Roadster

By: Robert J. Dolan and Susan M. Fournier
James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the... View Details
Keywords: Management Teams; Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Innovation and Invention; Auto Industry; North America
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Dolan, Robert J., and Susan M. Fournier. "Launching the BMW Z3 Roadster." Harvard Business School Case 597-002, February 1997. (Revised January 2002.)
  • 11 Mar 2010
  • Working Paper Summaries

The Many Faces of Nonprofit Accountability

Keywords: by Alnoor Ebrahim
  • May 2002 (Revised July 2002)
  • Background Note

U.S. Educational System:The, Key Issues and the Role of Business Leadership

Explores the area of education and ways in which corporations have played a role in its improvement. Not intended to cover all examples of corporate involvement but, instead, to provide a sense of the range of ways that corporations have become involved, either... View Details
Keywords: Education; Business and Community Relations; Business and Government Relations; Education Industry
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Barrett, Diana, and Sheila McCarthy. "U.S. Educational System:The, Key Issues and the Role of Business Leadership." Harvard Business School Background Note 302-087, May 2002. (Revised July 2002.)
  • August 2011
  • Supplement

InnoCentive.com (B)

By: Karim R. Lakhani and Eric Lonstein
InnoCentive.com enables clients to tap into internal and external solver networks to address various business issues. In 2008, InnoCentive introduced "InnoCentive@Work" (lC@W), which recognized clients' reluctance to share problems and solutions with an external... View Details
Keywords: Digital Platforms; Cost vs Benefits; Intellectual Property; Networks; Collaborative Innovation and Invention; Product; Groups and Teams; Communication Technology
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Lakhani, Karim R., and Eric Lonstein. "InnoCentive.com (B)." Harvard Business School Supplement 612-026, August 2011.

    Sunil Gupta

    Co-Chair, Driving Digital Strategy

    Sunil Gupta is the Edward W. Carter Professor of Business Administration and  co-chair of the executive program on Driving... View Details

    Keywords: communications; communications; communications; communications; communications; communications; communications; communications; communications
    • 18 Jul 2024
    • Blog Post

    Harvard Business School Announces Its 2024-2025 Blavatnik Fellows

    programmatic guidance and mentorship, and join a community of entrepreneurs who have created 45 companies and raised over $520M in funding to impact the business of science. To date, Blavatnik Fellows have created 45 companies in... View Details
    • Web

    Managing the Future of Work

    Holloway, et al. APRIL 2025 There is an urgent need for a system of career navigation that will help all workers and learners advance. In a new paper, we share early findings from a multi-year, mixed-methods study of career navigation among low-wage workers. The... View Details
    • 2023
    • Working Paper

    Deep Responsibility and Irresponsibility in the Beauty Industry

    By: Geoffrey Jones
    This working paper employs the concept of deep responsibility to assess the social responsibility of the beauty industry over time. It shows that many of today’s problems with the industry have deep historical roots. Products have carried too many health hazards.... View Details
    Keywords: Corporate Social Responsibility and Impact; Corporate Accountability; Ethics; Beauty and Cosmetics Industry
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    Jones, Geoffrey. "Deep Responsibility and Irresponsibility in the Beauty Industry." Harvard Business School Working Paper, No. 23-058, March 2023.
    • August 2020
    • Case

    Sheena Gupta (A)

    By: Leslie Perlow and Matthew Preble
    Sheena Gupta (A) is a first-person narrative of a Harvard Business School alumna (class of 2008) who has thoughtfully and purposefully crafted the various components of her life in a way that aligns with her personal values and needs. Gupta shares her life story, and... View Details
    Keywords: Personal Development and Career; Values and Beliefs; Work-Life Balance
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    Perlow, Leslie, and Matthew Preble. "Sheena Gupta (A)." Harvard Business School Case 421-028, August 2020.
    • March 2013
    • Article

    Bridging the Gap? Government Subsidized Lending and Access to Capital

    By: Josh Lerner and Kristle Romero-Cortes
    The consequences of providing public funds to financial institutions remain controversial. We examine the Community Development Financial Institution (CDFI) Fund's impact on credit union activity, using hitherto little studied U.S. Treasury data. The CDFI Fund grants... View Details
    Keywords: Financing and Loans; Credit; Government and Politics; Financial Institutions; United States
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    Lerner, Josh, and Kristle Romero-Cortes. "Bridging the Gap? Government Subsidized Lending and Access to Capital." Review of Corporate Finance Studies 2, no. 1 (March 2013): 98–128.
    • September 2010 (Revised July 2021)
    • Case

    Gone Rural

    By: Andre F. Perold
    Gone Rural employs 750 women in rural communities across Swaziland to produce handwoven baskets and other hand-crafted items. The women are mostly grandmothers caring for children orphaned as a result of the country's high AIDS-related death rate. The company has a... View Details
    Keywords: Social Enterprise; Corporate Social Responsibility and Impact; Growth and Development; Buildings and Facilities; Business Growth and Maturation; Corporate Finance; Business and Shareholder Relations; Swaziland
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    Perold, Andre F. "Gone Rural." Harvard Business School Case 211-016, September 2010. (Revised July 2021.)
    • May 2010 (Revised September 2013)
    • Case

    Friend Bank: The Time for Hope

    By: Clayton S. Rose and Aldo Sesia
    In 2010, Friend Bank was entering the fifth year of Hope Harris Johnson's ambitious 20-year growth plan to transform her family's one branch community bank into an institution with a substantial presence in southeastern Alabama. Harris Johnson was pleased, so far, with... View Details
    Keywords: Family Business; Financial Crisis; Banks and Banking; Growth and Development Strategy; Risk Management; Family Ownership; Competitive Advantage; Banking Industry; Alabama
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    Rose, Clayton S., and Aldo Sesia. "Friend Bank: The Time for Hope." Harvard Business School Case 310-070, May 2010. (Revised September 2013.)
    • January 1993 (Revised November 1997)
    • Case

    BayBank Boston

    In 1992, the Federal Reserve released a study of mortgage lending patterns in Boston. It concluded that even when credit factors were taken into account, black and Hispanic applicants experienced higher rejection rates. Richard Pollard, chairman of BayBank Boston, had... View Details
    Keywords: Prejudice and Bias; Ethics; Race; Mortgages; Banking Industry; Boston
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    Dees, J. Gregory, and Christine C. Remey. "BayBank Boston." Harvard Business School Case 393-095, January 1993. (Revised November 1997.)
    • 27 May 2021
    • News

    A Year of Strength and Resilience

    • 28 Mar 2014
    • News

    Wanted: Public Entrepreneurs

    Keywords: public entrepreneurs; government innovation; Government
    • January 1994 (Revised August 1994)
    • Case

    Ocean Spray Cranberries: Environmental Risk Management

    By: Richard H.K. Vietor
    Ocean Spray Cranberries, one of the nation's most successful agricultural cooperatives, faces some difficult environmental management problems associated with water usage and wetlands development. Because of federal and state wetlands laws, new bogs for expansion had... View Details
    Keywords: Agribusiness; Innovation and Invention; Risk Management; Cooperative Ownership; Environmental Sustainability; Agriculture and Agribusiness Industry
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    Vietor, Richard H.K. "Ocean Spray Cranberries: Environmental Risk Management." Harvard Business School Case 794-088, January 1994. (Revised August 1994.)
    • May 2012
    • Article

    Correlation in the Multiplayer Electronic Mail Game

    By: Peter A. Coles and Ran Shorrer
    In variants of the Electronic Mail Game (Rubinstein, 1989) where two or more players communicate via multiple channels, the multiple channels can facilitate collective action via redundancy, the sending of the same message along multiple paths or else repeatedly along... View Details
    Keywords: Electronic Mail Game; Stag Hunt; Coordination; Signaling; Networks; Behavior; Communication; Trust; Game Theory
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    Coles, Peter A., and Ran Shorrer. "Correlation in the Multiplayer Electronic Mail Game." B.E. Journal of Theoretical Economics 12, no. 1 (May 2012).
    • 2024
    • Book

    The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

    By: Steve Kaczynski and Scott Duke Kominers
    We demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.

    NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details
    Keywords: Economic Systems; Microeconomics; Entrepreneurship; Cultural Entrepreneurship; Information Technology; Innovation and Invention; Innovation Strategy; Digital Platforms; Digital Strategy; Digital Transformation; Internet and the Web; Technology Adoption; Marketing; Marketing Strategy; Product Marketing; Product Positioning; Markets; E-commerce; Market Design; Value; Customer Value and Value Chain; Collaborative Innovation and Invention; Innovation and Management; Organizational Structure; Customer Ownership; Ownership; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry
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    Kaczynski, Steve, and Scott Duke Kominers. The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create. Portfolio/Penguin, 2024.
    • 24 Jul 2006
    • Research & Ideas

    How Kayak Users Built a New Industry

    become a $100 million business. Baldwin and her fellow researchers wanted to better understand this path from user innovation to commercial product. What role do user communities play in this process? Are "user-manufacturers"... View Details
    Keywords: by Sean Silverthorne; Entertainment & Recreation
    • 27 Sep 2006
    • Research & Ideas

    Report From Egypt: Studying Global Influences

    were active in providing courses and sometimes certification for suppliers, and they would often work with customers to help them run their businesses effectively, including giving them planning and project management tools. All three companies were active in View Details
    Keywords: by Sean Silverthorne
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