Publications

Purchase

September 1985 (Revised September 1987)
Case

H.J. Heinz Co.: Plastic Bottle Ketchup (A)

By: John A. Quelch

The Heinz Ketchup product manager must decide whether or not to launch a new plastic bottle and, if so, what marketing program and support to place behind it. View Details

Keywords: Decisions; Food; Product Launch; Innovation and Invention; Food and Beverage Industry

Purchase

1985
Chapter

Providing the Corporate Environment to Foster Innovation

By: R. M. Kanter

Keywords: Innovation and Management; Organizational Design; Organizational Culture

March 1985 (Revised November 1985)
Case

Wilmington Tap and Die

By: Robert S. Kaplan

The general manager of a division manufacturing taps and dies must decide whether to continue a major capital investment program. The program was designed to replace aging mechanical machines with modern, electronically controlled equipment. A post-audit, after an... View Details

Keywords: Capital Budgeting; Investment; Accounting Audits; Cost Management; Technological Innovation; Information Technology; Performance Productivity; Production; Management Analysis, Tools, and Techniques; Manufacturing Industry

March 1985
Article

Experts as Negative Opinion Leaders in the Diffusion of a Technical Innovation

By: D. A. Leonard

Keywords: Leadership; Information Technology; Innovation and Invention; Change

January 1985 (Revised February 1997)
Case

Lotus Development Corp.

By: William A. Sahlman

Contains a description of the history and venture capital financing of Lotus Development. Focuses on issues related to the possible terms of investment in Lotus by a major venture capital firm. The pedagogic objectives in the case are: to explore the elements of the... View Details

Keywords: Technological Innovation; Business or Company Management; Venture Capital; Organizational Structure; Entrepreneurship; Financing and Loans; Outcome or Result; Corporate Finance; Planning; Computer Industry

Purchase

November 1984
Background Note

Encouraging Innovation and Entrepreneurship

By: Richard R. Ellsworth and Joseph L. Badaracco Jr.

Keywords: Innovation Leadership

1984
Book

The Middle Manager as Innovator

By: R. M. Kanter

Keywords: Innovation and Invention; Management

September 1984
Article

Diffusing Innovations When the Users are not the Choosers: The Case of Dentists

By: D. A. Leonard

Keywords: Innovation and Invention; Decision Choices and Conditions; Health

summer 1984
Article

Innovation: Our Only Hope for Times Ahead?

By: R. M. Kanter

Keywords: Innovation and Invention

January 1984
Background Note

Note on the Textile Industry in the 1980s

By: Kim B. Clark

Presents major developments in textile production technology during the 1970s and early 1980s. Outlines the specific innovations as well as the company and country of origin. View Details

Keywords: Goods and Commodities; Innovation and Invention; Production; Manufacturing Industry