Publications

25 Mar 2021
Research & Ideas

Steer Clear of the Blind Spots That Derail Experiments

significant reputational and legal costs. Aiming for too short a time horizon. Managers sometimes need to run experiments for weeks or months to fully understand both their short- and long-term results, Luca says. That was the experience of 24 Hour Fitness. A few years... View Details

Keywords: by Danielle Kost

01 May 2012
First Look

First Look: May 1

occurs when supplier- and customer-facing IT are adopted together, suggesting the presence of complementarities in supply chain technology adoption. These results are consistent with the view that, by reducing external coordination costs,... View Details

Keywords: Carmen Nobel

Fast Answer

Global Climate Change

to an information request sent by CDP on behalf of its signatory investors. Datasets include Climate Change Data, Supply Chain Data, Water Data, Forests Data, and CDP Scores Data. Data, documentation and reports are in Dataverse and are... View Details

01 Sep 2024
News

The Exchange: Lessons from the Edge

One example is the heart surgeon Devi Shetty who started building Narayana Health, a chain of hospitals in India that are now the lowest-cost tertiary care centers in the world, with comparable quality to our hospitals here. They treat... View Details

Keywords: Jen McFarland Flint; Educational Support Services; Educational Services

01 Mar 2013
News

A Healthy Profit

chain of pharmacies and clinics for the underserved in Kenya, that he cofounded a start-up, CancerScan, in his native Japan, where only 20 percent of women over 40 were getting breast-cancer screenings. After contracting with a local... View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services; Health, Social Assistance

September 2023 (Revised November 2023)
Case

Seeds of Innovation: GALY's Quest to Cultivate the Future of Agriculture in the Lab

By: George Serafeim and Michael Norris

In 2023, Luciano Bueno, CEO and founder of plant cell culture agriculture company GALY, was considering the best path forward for his company as he planned to pitch Series B investors. GALY, founded in 2019, aimed to produce cotton and other crops from cells grown in... View Details

Keywords: Business Model; Green Technology; Goods and Commodities; Growth and Development Strategy; Science-Based Business; Entrepreneurship; Plant-Based Agribusiness; Business Startups; Decisions; Technological Innovation; Production; Agriculture and Agribusiness Industry; Technology Industry; Boston; Sao Paulo

November 2019 (Revised September 2022)
Case

TripAdvisor: An Itinerary for Growth

By: Jeffrey F. Rayport, Spencer Rascoff and Susie L. Ma

In 2019, TripAdvisor was one of the best-known and most-trafficked online travel sites. For nearly 20 years, its founder and CEO Steve Kaufer had steered TripAdvisor through many phases of growth and profitability, but recently the company’s growth had started to slow.... View Details

Keywords: Business Growth and Maturation; Decision Making; Business or Company Management; Growth Management; Innovation and Invention; Brands and Branding; Operations; Customer Value and Value Chain; Information Technology; Travel Industry; Massachusetts

February 2003 (Revised March 2007)
Case

Internet Customer Acquisition Strategy at Bankinter

By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Lisa Brem

Bankinter, a relatively small Spanish bank, has a large presence as an Internet financial services provider. Leading the way to profitability through the Internet will give Bankinter a major competitive advantage over the larger, more established Spanish banks. Ann... View Details

Keywords: Customer Relationship Management; Internet and the Web; Activity Based Costing and Management; Customer Value and Value Chain; Banks and Banking; Banking Industry; Spain

05 Mar 2020
News

Green Light

stacks of the white foam growing racks—she lays out the challenge. Climate change and its progenies, drought and flooding, are threatening traditional agricultural systems. And even when those systems work, they still rely on carbon-intensive shipping supply View Details

Keywords: Dan Morrell; photographed by Scott Nobles

02 Nov 2016
What Do You Think?

Are Employees Becoming Job 'Renters' Instead of 'Owners'?

Sasser, and Joe Wheeler, The Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage (Boston: Harvard Business Press, 2008). View Details

Keywords: by James Heskett

25 Jun 2020
News

Global Centers Broaden Understanding of Business and the Pandemic

addressed topics such as financing small and medium businesses during the pandemic, managing through crisis, and understanding the new normal. On June 10, Carlos Mario Giraldo, CEO of Grupo Exito, a leading supermarket chain in Colombia,... View Details

01 Jan 2002
News

Marjorie M.T. Yang (MBA '76)

to try to improve the livelihood of every member of the company." When you go into a store looking for a stylish, well-made shirt, the designer brands jump out at you-names like Hugo Boss, Tommy Hilfiger, and Ralph Lauren. So do the button-downs and polos at top View Details

April 2009 (Revised May 2010)
Case

Urbi and the City Licensee Managers

By: John D. Macomber and Regina Garcia-Cuellar

A leading low income housing builder in Mexico decides which prospective new local partner best extends its advantages in managing twin production lines of homes and clients. URBI has built substantial competitive advantage in the technology and culture that matches... View Details

Keywords: Mortgages; Government and Politics; Housing; Growth and Development Strategy; Brands and Branding; Market Entry and Exit; Production; Supply Chain; Organizational Culture; Franchise Ownership; Partners and Partnerships; Competitive Advantage; Real Estate Industry; China; India; Mexico; United States

June 2023
Teaching Note

Graphic Packaging: Project Cowboy (A, B, C, & D)

By: Benjamin C. Esty and Scott Mayfield

Teaching Note for HBS Case Nos. 223-009, 223-066, 223-068, and 223-086. View Details

Keywords: Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Manufacturing Industry; United States; North America