Brands and Branding - Publications - Faculty & Research

26 Jan 2022
News

Making Peace with Anger

benefit of what a school brand or image can bring to people, I had a lot caught up in that. And this process made me realize that I needed to be a father to my boys, for the boys that they were View Details

15 Dec 2014
Research & Ideas

Deconstructing the Price Tag

itemizes what it spends on cotton, cutting, sewing, dyeing, finishing, and transporting each shirt, consumers become more attracted to the brand and more likely to purchase.... View Details

Keywords: by Dina Gerdeman; Retail

08 Sep 2020
Blog Post

2+2 Where Are They Now Spotlight: Ashley Zumwalt-Forbes (MBA 2017)

network-based (fundraising, strategic partnerships, new industry development, etc), and there is no better network to have access to than the HBS alumni network. Additionally, having the “Harvard” brand tied... View Details

23 Jan 2013
Research & Ideas

Three-Dimensional Strategy: Winning the Multisided Platform

third party. By contrast, a grocery store also creates a space for consumers and multiple brands to meet—but the store controls the transaction, serving as a reseller. Done right, the MSP model has proven... View Details

Keywords: by Julia Hanna

01 Sep 2023
News

Case Study: The Home Team

for it. There’s an argument that large, tech- and data-savvy brokerages like Compass would spring for the service to build brand loyalty and trust. But it seems like Nester’s... View Details

Keywords: Jen McFarland Flint; Real Estate

Profile

Nathalie du Preez

career? I grew up in South Africa, was educated in the U.S., and have also lived and worked in the U.K., France and India. After HBS I was looking for a career that could... View Details

Keywords: Consumer Products

23 Jun 2008
Research & Ideas

Innovative Ways to Encourage Personal Savings

Putting together the money for everything from a short-term emergency to retirement is hard enough, a challenge that low- and moderate-income families endure every day. Yet as HBS professor Peter Tufano describes, new View Details

Keywords: by Martha Lagace; Financial Services

01 Sep 2003
News

Larry Murphy

a $1.5 billion operation — as chief strategic officer. Responsible for strategy, acquisitions, business development, and the Disney brand on a global basis, Murphy helped grow the firm to a $60 billion... View Details

Keywords: Garry Emmons; Accommodation; Hospitality

May 1995
Background Note

Note on Product Liability

By: Willis M. Emmons III, Monica Brand and Greg Keller

This note provides an overview to the evolution and current state of product liability law in the United States. View Details

Keywords: Goods and Commodities; Legal Liability; Safety; Product Marketing; Business Strategy; Policy; Government and Politics; United States

Citation

Find at Harvard

01 Oct 1999
News

Q & A: Jeanne P. Jackson: A New Regime at Banana Republic

President and CEO of Banana Republic since 1995, Jeanne Jackson (MBA '78) has been credited with transforming the faltering safari clothing brand into one of the nation's leaders in - View Details

Web

Faculty - Race, Gender & Equity

Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer... Julie Battilana Joseph C. Wilson Professor... View Details

Web

Research - Health Care

Do Copayment Coupons Affect Branded Drug Prices and Quantities Purchased? By: Leemore S. Dafny , Kate Ho and Edward Kong Drug copayment coupons to reduce patient cost-sharing... View Details

21 Aug 2017
Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

depth, and accessibility—it has become clear it is key to helping companies develop sustainable competitive advantage. “The new attention being given to data today is because suddenly, everywhere, it’s become much cheaper to measure,”... View Details

Keywords: by Dina Gerdeman

12 Mar 2021
News

My Favorite Case

four to one. When another premium brand lowers its wholesale price in an attempt to stimulate sales, Heublein’s president decides to increase the price of Smirnoff and put the additional revenue into... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

Profile

Omowale Casselle

expectations of our consumers, retailers, and brand partners." "In addition to managing our product lines, I also lead our operations team, which means that I make sure that each retail partner... View Details

Keywords: Technology; Consumer Products

Web

Historical Data & Sources - Business History

Notes: Literacy rates are based on population surveys which were not conducted on a regular basis and did not cover many developing countries. Download Data Set in Excel Apollo Hospitals Apollo Hospitals Map created by John Regan, MBA... View Details

03 May 2010
Research & Ideas

What Is the Future of MBA Education?

economics and political system. Datar: MBAs need to understand what it means to be a general manager in a global world and the differences in institutions, norms, cultures, and... View Details

Keywords: by Martha Lagace; Education

October 1998 (Revised November 2001)
Case

Boston Beer Company: Light Beer Decision

By: Linda A. Cyr, Joseph B. Lassiter III and Michael J. Roberts

Boston Beer's current light-beer offering, Boston Lightship, has not been successful, and a student team is charged with investigating the problem and recommending a strategy. Highlights issues around branding, target customer selection, and cannibalization, and... View Details

Keywords: Problems and Challenges; Brands and Branding; Customers; Growth and Development Strategy; Marketing Strategy; Entrepreneurship; Food and Beverage Industry; Boston

Citation

Educators

Purchase

10 Oct 2011
Research & Ideas

Retailing Revolution: Category Killers on the Brink

assets, and in introducing new categories that cannot be bought without the help of the core assets of their stores. With this constant evolution of product categories, retailers will also need to be much more cognizant of how they... View Details

Keywords: by Rajiv Lal & Jose B. Alvarez; Retail

Profile

Wombi Rose

these, it was just, what can we make?" Turning inspiration into a fully realized plan Wombi and John returned home with a number of pop-up cards; their instant popularity convinced them to go into business—with their own products.... View Details

Keywords: Consulting; Manufacturing/Energy; Retail/Hospitality

Publications