Brands and Branding - Publications - Faculty & Research

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Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective - Recruiting

objectives,” Lichter said. “Examples include the intersection of A.I. and climate tech and sustainable construction.” Past interns have also helped portfolio companies build their go-to-market strategies... View Details

01 Mar 2021
Blog Post

Exploring Career Passions through Short Intensive Programs – Moving Beyond Direct to Consumer

model” which caught many large incumbents sleeping. Brands came to market with the simple notion of relying on the internet to establish direct connections with consumers that bypassed traditional retailers. Entrepreneurs created loads of... View Details

01 Oct 1999
News

Eight Among Many: Peter G. Harf

divisions - Coty and Lancaster - and its seven thousand employees worldwide. The Coty Division manufactures mass-market fragrances, cosmetics, and skin-care products that are... View Details

Keywords: Susan Young

18 Jan 2022
Research & Ideas

How Eliminating Non-Competes Could Reshape Tech

Federal restrictions of employee non-compete agreements could be in the cards for 2022, paving the way for increased worker mobility in a variety of industries. Such restrictions would have hiring and strategy implications for businesses... View Details

Keywords: by Kristen Senz; Technology

Profile

Jiaojun Wang

enthralled by the best food I have ever tasted, and the brand was no other than “KFC.” Now that KFC is ubiquitous in China, I never forget the simple joy it brought to me and... View Details

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HBS Alumni Conference: Accelerating Climate Solutions - Alumni

Passenger Cars and Minivans brand management, and Chrysler brand advertising. She also enjoyed a 10-year management career with IBM. As an... View Details

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Online Entrepreneurship & Innovation Courses | HBS Online

New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework, unique team activities with a... View Details

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Judges - Alumni

with a strong focus on beauty and personal care, health and wellness, e-commerce, and creators. She founded CXT Investments in 2016 to support purpose-driven entrepreneurs... View Details

16 May 2024
News

On the Job

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. We all have early memories of on-the-job learnings—those moments that had a lasting impact on how we see the world of work and our place in it. This... View Details

Keywords: first job; leadership; life experience; career lessons; Finance; Oil and Gas Extraction; Mining; Retail Trade

11 Feb 2020
Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

experts from industry. Your team needs both ML engineers (often PhD level) and top software engineers who can productize and deploy AI. (Ideally you want talent who can do both, but good luck finding them!)... View Details

Keywords: by Rocio Wu

15 Oct 2007
Research & Ideas

Businesses Beware: The World Is Not Flat

their counterparts at International. Wal-Mart also tries to aggregate across national boundaries with its IT platform and regional management teams that were created in 2004 to manage global brand... View Details

Keywords: by Martha Lagace

06 Nov 2018
Research & Ideas

8 Ways to Make Olympic Stadiums Useful After the Games End

the 2028 Games as well. Despite the cost involved, competition to host the Olympics will no doubt continue. Political and financial risks aside, it’s hard to think of a more visible branding opportunity for... View Details

Keywords: by Julia Hanna; Sports

23 Mar 2023
News

Winners Crowned in 2023 Alumni New Venture Competition

home the top cash prize of $75,000. Runner Up winner Hue earned a $25,000 prize. Led by cofounders Janvi Shah, Nicole Clay, and Sylvan Guo (all MBA 2022), Hue helps brands and... View Details

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Global Opportunity Fellowship GO: AFRICA - Alumni

Careers Global Opportunity Fellowship GO: AFRICA Careers Global Opportunity Fellowship GO: AFRICA Supporting recent HBS graduates making a difference working in Africa. Thanks to generous alumni support, the Global Opportunity Fellowship | GO: AFRICA will support... View Details

08 Sep 2020
Blog Post

2+2 Where Are They Now Spotlight: Ashley Zumwalt-Forbes (MBA 2017)

network-based (fundraising, strategic partnerships, new industry development, etc), and there is no better network to have access to than the HBS alumni network. Additionally, having the “Harvard” brand tied... View Details

09 Dec 2019
Research & Ideas

Identify Great Customers from Their First Purchase

Testing data on 13,000 shoppers To show how the model works, Ascarza and Padilla fed it some customer data supplied by an international retailer that sells its own brand of beauty products exclusively in its... View Details

Keywords: by Kristen Senz; Retail; Service

24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

have two types of "sponsors" for their loyalty reward investments: manufacturers of the branded goods sold by retailers, and other partner companies presumably with higher margins, who find it... View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products

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Use of Harvard Name & Logo | About

Use of Harvard Name & Logo Brand & Style Guidelines The Harvard Business School name and shield are trademarks and their use is governed by explicit rules View Details

01 Sep 2023
News

Case Study: The Home Team

for it. There’s an argument that large, tech- and data-savvy brokerages like Compass would spring for the service to build brand loyalty and trust. But it seems like Nester’s... View Details

Keywords: Jen McFarland Flint; Real Estate

30 Apr 2001
Research & Ideas

Big Companies, Big Opportunities—Big Questions

later. Rather than retreat after the devaluation, however, the company became more aggressive. P&G raised its prices significantly to recover its devaluation losses, introduced new brands and began... View Details

Keywords: by Julie Jette

Publications