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Show Results For
- All HBS Web
(3,616)
- People (15)
- News (950)
- Research (2,116)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,496)
- 01 Mar 2021
- Blog Post
Exploring Career Passions through Short Intensive Programs – Moving Beyond Direct to Consumer
model” which caught many large incumbents sleeping. Brands came to market with the simple notion of relying on the internet to establish direct connections with consumers that bypassed traditional retailers. Entrepreneurs created loads of... View Details
- 04 Apr 2008
- What Do You Think?
Who Owns Intellectual Property?
remarkable results. But whose work is it? Who owns the result? While pondering these questions, I visited the website of the branding consultancy Wolff Olins, responsible for creating the branding for (RED),... View Details
Keywords: by Jim Heskett
- Web
Winners & Runners-Up | New Venture Competition
Solara Solara provides an on-demand solar irrigation service to Indian farmers, increasing their access to affordable, reliable, and clean irrigation. Team: Rea Savla, MBA 2024; Vishesh Mehta Play Elisa: Grand Prize Winner 2024 New... View Details
- 18 Jan 2022
- Research & Ideas
How Eliminating Non-Competes Could Reshape Tech
Federal restrictions of employee non-compete agreements could be in the cards for 2022, paving the way for increased worker mobility in a variety of industries. Such restrictions would have hiring and strategy implications for businesses... View Details
- Web
Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective - Recruiting
objectives,” Lichter said. “Examples include the intersection of A.I. and climate tech and sustainable construction.” Past interns have also helped portfolio companies build their go-to-market strategies... View Details
- Profile
Jiaojun Wang
enthralled by the best food I have ever tasted, and the brand was no other than “KFC.” Now that KFC is ubiquitous in China, I never forget the simple joy it brought to me and... View Details
- Web
HBS Alumni Conference: Accelerating Climate Solutions - Alumni
Passenger Cars and Minivans brand management, and Chrysler brand advertising. She also enjoyed a 10-year management career with IBM. As an... View Details
- 01 Mar 2024
- News
Come Sail Away
When Michael Sard (MBA 2018) arrived at HBS, he owned about 50 Hawaiian shirts. “It was one of the few items in a man’s closet that could have a ritual to it around going out, like a tuxedo does,” he says. Purchase options, however, seemed limited to two extremes:... View Details
- 15 Oct 2007
- Research & Ideas
Businesses Beware: The World Is Not Flat
their counterparts at International. Wal-Mart also tries to aggregate across national boundaries with its IT platform and regional management teams that were created in 2004 to manage global brand... View Details
Keywords: by Martha Lagace
- 30 Apr 2001
- Research & Ideas
Big Companies, Big Opportunities—Big Questions
later. Rather than retreat after the devaluation, however, the company became more aggressive. P&G raised its prices significantly to recover its devaluation losses, introduced new brands and began... View Details
Keywords: by Julie Jette
- 23 Mar 2023
- News
Winners Crowned in 2023 Alumni New Venture Competition
home the top cash prize of $75,000. Runner Up winner Hue earned a $25,000 prize. Led by cofounders Janvi Shah, Nicole Clay, and Sylvan Guo (all MBA 2022), Hue helps brands and... View Details
- Web
Use of Harvard Name & Logo | About
Use of Harvard Name & Logo Brand & Style Guidelines The Harvard Business School name and shield are trademarks and their use is governed by explicit rules View Details
- 01 Oct 1999
- News
Eight Among Many: Peter G. Harf
divisions - Coty and Lancaster - and its seven thousand employees worldwide. The Coty Division manufactures mass-market fragrances, cosmetics, and skin-care products that are... View Details
Keywords: Susan Young
- 11 Feb 2020
- Sharpening Your Skills
10 Rules Entrepreneurs Need to Know Before Adopting AI
experts from industry. Your team needs both ML engineers (often PhD level) and top software engineers who can productize and deploy AI. (Ideally you want talent who can do both, but good luck finding them!)... View Details
Keywords: by Rocio Wu
- 06 Nov 2018
- Research & Ideas
8 Ways to Make Olympic Stadiums Useful After the Games End
the 2028 Games as well. Despite the cost involved, competition to host the Olympics will no doubt continue. Political and financial risks aside, it’s hard to think of a more visible branding opportunity for... View Details
- 09 Jun 2015
- Sharpening Your Skills
Sharpening Your Skills: Social Media
Using social media to advance your marketing is a potentially powerful and low-cost tool. But the risk is potentially powerful, too—allowing consumers to co-create your brand is enough to induce night sweats... View Details
- 09 Dec 2019
- Research & Ideas
Identify Great Customers from Their First Purchase
Testing data on 13,000 shoppers To show how the model works, Ascarza and Padilla fed it some customer data supplied by an international retailer that sells its own brand of beauty products exclusively in its... View Details
- 25 Feb 2020
- News
Task Force
Monroy can make that claim. Based in Mexico City, Zubale crowdsources the expensive and inefficient task of merchandising, using its app to connect independent contractors with major brands looking for the... View Details
- 16 May 2024
- News
On the Job
draw on in her leadership of Black Opal Beauty and Fashion Fair cosmetics, two storied brands for people of color that she purchased in 2019 with Cheryl Mayberry McKissick. Desiree Rogers: I’m going to say... View Details
- Web
Online Entrepreneurship & Innovation Courses | HBS Online
New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework, unique team activities with a... View Details