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  • All HBS Web  (3,624)
    • People  (15)
    • News  (952)
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    • Events  (8)
    • Multimedia  (71)
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← Page 102 of 3,624 Results →
  • December 1995
  • Teaching Note

Laura Ashley Series TN

By: Lynda M. Applegate
Keywords: Brands and Branding; Fashion Industry
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Applegate, Lynda M. "Laura Ashley Series TN." Harvard Business School Teaching Note 196-062, December 1995.
  • May 2013
  • Teaching Note

Mutti S.p.a.

By: Jose B. Alvarez, Carin-Isabel Knoop, Aldo Sesia and Mary Shelman
Keywords: Agribusiness; Food; Brands and Branding; Food and Beverage Industry; Italy
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Alvarez, Jose B., Carin-Isabel Knoop, Aldo Sesia, and Mary Shelman. "Mutti S.p.a." Harvard Business School Teaching Note 513-069, May 2013.
  • November 2011 (Revised June 2014)
  • Supplement

Coco Chanel: Creating Fashion for the Modern Woman (C)

By: Mukti Khaire and Kerry Herman
Keywords: Brands and Branding; Fashion Industry
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Khaire, Mukti, and Kerry Herman. "Coco Chanel: Creating Fashion for the Modern Woman (C)." Harvard Business School Supplement 812-038, November 2011. (Revised June 2014.)
  • September 1993
  • Background Note

The Private Label Movement

By: Robert S. Kaplan and Ray A. Goldberg
Private labels, previously weak in the U.S. market, are making inroads in the United States and Canada. Reasons for this include a weak economy, better quality of private label goods, and a desire by retailers to increase profitability. View Details
Keywords: Brands and Branding; Retail Industry; United States; Canada
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Kaplan, Robert S., and Ray A. Goldberg. "The Private Label Movement." Harvard Business School Background Note 594-039, September 1993.
  • June 2011
  • Teaching Note

Zespri (TN)

By: Jose B. Alvarez and Mary Shelman
Teaching Note for 511001. View Details
Keywords: Competition; Brands and Branding; Innovation and Invention; Corporate Strategy; Patents; Food and Beverage Industry; Australia; New Zealand
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Alvarez, Jose B., and Mary Shelman. "Zespri (TN)." Harvard Business School Teaching Note 511-103, June 2011.
  • November 2009
  • Teaching Note

HTC Corp. in 2009 (TN)

By: David B. Yoffie
Teaching Note for [709466]. View Details
Keywords: Competition; Decisions; Brands and Branding; Customer Value and Value Chain; Telecommunications Industry; Taiwan
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Yoffie, David B. "HTC Corp. in 2009 (TN)." Harvard Business School Teaching Note 710-427, November 2009.
  • April 1983
  • Supplement

Dansk Designs Ltd.: The Administration of Creativity, Video II

By: Hugo Uyterhoeven
Presents two divergent views on the administration of creativity. Jens Quistgaard, designer, discusses his feelings about Dansk's policy direction as it affects design creativity. Then Ted Nierenberg, president, discusses his type of management and some of the problems... View Details
Keywords: Management; Brands and Branding; Problems and Challenges; Creativity; Balance and Stability
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Uyterhoeven, Hugo. "Dansk Designs Ltd.: The Administration of Creativity, Video II." Harvard Business School Video Supplement 883-516, April 1983.
  • February 1977 (Revised December 1985)
  • Case

Deere & Co.: Industrial Equipment Operations

By: Benson P. Shapiro
Describes the pricing of Deere's crawler tractors used in a variety of construction and industrial applications. Includes a strategic, multimillion-dollar move into the large bulldozer market as well as the pricing of tractors, accessories, and parts. View Details
Keywords: Machinery and Machining; Price; Brands and Branding; Market Entry and Exit; Manufacturing Industry; Agriculture and Agribusiness Industry; Construction Industry; United States
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Shapiro, Benson P. "Deere & Co.: Industrial Equipment Operations." Harvard Business School Case 577-112, February 1977. (Revised December 1985.)
  • 27 May 2008
  • Sharpening Your Skills

Sharpening Your Skills: Thinking About Global

Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered Are global brands effective? How should I think about strategy in a flat... View Details
  • Career Coach

Nicole Ledoux

Nicole (HBS '08) is Co-founder/CEO of 88 Acres, a Consumer Products company in the Natural Food space. She has experience in brand building, business development, new product launch, fundraising & financing as well as manufacturing.... View Details
Keywords: Consumer Products; Entrepreneurship; Investment Management; Financial Services (All)
  • November 2012
  • Case

New Balance Athletic Shoe, Inc. (Abridged)

By: H. Kent Bowen, Robert S. Huckman, Carin-Isabel Knoop and Matthew Preble
Considers whether New Balance, one of the world's five largest manufacturers of athletic footwear, should respond to Adidas' planned acquisition of Reebok—a transaction that would join the second- and third-largest companies in the industry. Highlights the unique... View Details
Keywords: Production; Competitive Strategy; Supply Chain; Brands and Branding; Apparel and Accessories Industry; Sports Industry; Retail Industry; Asia; United States
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Bowen, H. Kent, Robert S. Huckman, Carin-Isabel Knoop, and Matthew Preble. "New Balance Athletic Shoe, Inc. (Abridged)." Harvard Business School Case 613-006, November 2012.
  • January 2008
  • Article

The Value of a Broader Product Portfolio

By: Bharat Anand
The mantra "Every product must stand on its own bottom line" may no longer be the one to chant. Nowadays, broadening your portfolio can increase both your chances of a big win and the benefit your other products can get from a hit's popularity. View Details
Keywords: Brands and Branding; Product Development; Expansion; Value Creation
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Anand, Bharat. "The Value of a Broader Product Portfolio." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 20.
  • 01 Jun 2012
  • News

Straight to the Heart

that lays out what I charge and each party’s responsibilities. If someone doesn’t honor that, goodbye and good luck. I don’t want their money. Your book emphasizes the importance of marketing tactics in finding a mate, including the need for a personal brand. A... View Details
Keywords: Julia Hanna; marriage; social media; matchmaking; Personal Services

    Victor Gbolade Osibodu

    Keywords: Diversified

      William Guthy

      Guthy was a pioneer in the use of Infomercials. He was the first to market Infomercials with a brand on the lower left corner of the television screen and he gained success by focusing on quality products and services. His View Details
      Keywords: Retail
      • October 1999 (Revised September 2005)
      • Case

      Eddie Bauer, Inc.

      By: David E. Bell and Ann Leamon
      Eddie Bauer has decided to coordinate its merchandising strategy (price, selection) across its stores and catalog. But with e-commerce, is this still sensible? View Details
      Keywords: Management; Brands and Branding; Marketing Channels; Product Positioning; Business Strategy; Internet
      Citation
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      Bell, David E., and Ann Leamon. "Eddie Bauer, Inc." Harvard Business School Case 500-034, October 1999. (Revised September 2005.)
      • 05 Dec 2013
      • What Do You Think?

      Is Walmart Defying Economic Gravity?

      Summing Up When Does Friction Trump Scale in the Corporate Life Cycle? This month's column raised the issue of size limits on an organization's ability to compete In today's global economy. The specific case in point was Walmart and whether it had become just too big... View Details
      Keywords: by James Heskett; Retail
      • Career Coach

      Juan Leung Li

      While it takes introspection, Juan believes in the meaningful differences (finding purpose!) these efforts have in career searches. While at HBS, Juan considered a diverse set of opportunities such as brand management, consulting, PE,... View Details
      Keywords: Entrepreneurship; Angel Investing; Financial Services (All); Corporate Finance; Financial Services (All); Investment Banking; Financial Services (All); Venture Capital; Financial Services (All); Startup - Founder; Entrepreneurship; Startup - Joiner; Entrepreneurship; Technology
      • Video

      Dr. Ahmed Heikal

      Dr. Ahmed Heikal, Chairman and Founder of Qalaa Holdings, explains how building businesses requires a skillset that involves accounting for external pressures, particularly in the context of emerging markets. View Details
      • 20 Nov 2019
      • Video

      Seema Aziz

      Seema Aziz, the founder of Sefam, the first high-quality fabric manufacturer in Pakistan, describes the way her employees have been taught to monitor quality and educate customers.

       View Details
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