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  • All HBS Web  (3,617)
    • People  (15)
    • News  (950)
    • Research  (2,117)
    • Events  (8)
    • Multimedia  (71)
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Show Results For

  • All HBS Web  (3,617)
    • People  (15)
    • News  (950)
    • Research  (2,117)
    • Events  (8)
    • Multimedia  (71)
  • Faculty Publications  (1,497)
← Page 102 of 3,617 Results →
  • 01 Dec 2014
  • News

Innovation: Frozen Assets

As one of Howard Schultz’s first hires at Starbucks, she spent 20 years revolutionizing the coffee marketplace, eventually running its Asia-Pacific division. At Lululemon, she helped the yoga brand become a $10 billion–plus business by... View Details
Keywords: Janelle Nanos

    Gordon & Morine Wavamunno

    Keywords: Diversified

      Reinaldo Solari

      Keywords: Retail
      • May 2011
      • Article

      The Best Way to Name Your Product 2.0

      By: Marco Bertini, John Gourville and Elie Ofek
      Although there's ample research to guide marketers in naming new products, little of it has addressed follow-on offerings, even though these make up the bulk of new products in many industries. Companies have two basic strategies to choose from. They can stick with a... View Details
      Keywords: Product Development; Management; Brands and Branding; Strategy
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      Bertini, Marco, John Gourville, and Elie Ofek. "The Best Way to Name Your Product 2.0." Harvard Business Review 89, no. 5 (May 2011).
      • March 2009 (Revised March 2014)
      • Teaching Note

      Roppongi Hills: City Within a City

      By: Andrei Hagiu
      Teaching Note for [707431]. View Details
      Keywords: Competition; Performance; Brands and Branding; Buildings and Facilities; Real Estate Industry; Tokyo
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      Hagiu, Andrei. "Roppongi Hills: City Within a City." Harvard Business School Teaching Note 709-479, March 2009. (Revised March 2014.)
      • October 2005 (Revised March 2006)
      • Module Note

      Rethinking Positioning

      By: Youngme E. Moon
      Outlines the structure and content of a six-session module that introduces students to a nontraditional approach to positioning strategy. View Details
      Keywords: Product Positioning; Brands and Branding; Marketing
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      Moon, Youngme E. "Rethinking Positioning." Harvard Business School Module Note 506-025, October 2005. (Revised March 2006.)
      • Career Coach

      Judy Shen-Filerman

      leaders. Judy brings these elements to her work with HBS students and alumni.  Judy integrates her brand management, general management, executive coaching and intercultural leadership consulting work to help HBS students be their Best... View Details
      Keywords: Consumer Products; Education; Entrepreneurship; Publishing / Communications / Advertising
      • November 2012
      • Case

      New Balance Athletic Shoe, Inc. (Abridged)

      By: H. Kent Bowen, Robert S. Huckman, Carin-Isabel Knoop and Matthew Preble
      Considers whether New Balance, one of the world's five largest manufacturers of athletic footwear, should respond to Adidas' planned acquisition of Reebok—a transaction that would join the second- and third-largest companies in the industry. Highlights the unique... View Details
      Keywords: Production; Competitive Strategy; Supply Chain; Brands and Branding; Apparel and Accessories Industry; Sports Industry; Retail Industry; Asia; United States
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      Bowen, H. Kent, Robert S. Huckman, Carin-Isabel Knoop, and Matthew Preble. "New Balance Athletic Shoe, Inc. (Abridged)." Harvard Business School Case 613-006, November 2012.
      • January 2008
      • Article

      The Value of a Broader Product Portfolio

      By: Bharat Anand
      The mantra "Every product must stand on its own bottom line" may no longer be the one to chant. Nowadays, broadening your portfolio can increase both your chances of a big win and the benefit your other products can get from a hit's popularity. View Details
      Keywords: Brands and Branding; Product Development; Expansion; Value Creation
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      Anand, Bharat. "The Value of a Broader Product Portfolio." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 20.
      • 29 Mar 2016
      • Working Paper Summaries

      Do CEO Activists Make a Difference? Evidence from a Field Experiment

      Keywords: by Aaron K. Chatterji and Michael W. Toffel
      • June 2008 (Revised February 2011)
      • Teaching Note

      Maria Sharapova: Marketing a Champion (A) & (B)

      By: Anita Elberse
      Teaching Note for [507065] and [507066]. View Details
      Keywords: Brands and Branding; Sports; Sports Industry
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      Elberse, Anita. "Maria Sharapova: Marketing a Champion (A) & (B)." Harvard Business School Teaching Note 508-087, June 2008. (Revised February 2011.)
      • 07 Mar 2019
      • Working Paper Summaries

      Calculators for Women: When Identity Appeals Provoke Backlash

      Keywords: by Tami Kim, Kate Barasz, Leslie John, and Michael Norton
      • 16 Aug 2006
      • Research & Ideas

      Is MySpace.com Your Space?

      Social networking sites such as MySpace.com are some of the most trafficked on the Web—MySpace had 46 million unique users in June and features nearly 100 million personal profiles posted by users, many of whom are in their teens and twenties. What's more, the average... View Details
      Keywords: by Sean Silverthorne; Advertising; Information; Publishing
      • August 2008 (Revised June 2010)
      • Case

      Concha y Toro

      By: Rohit Deshpande, Gustavo A. Herrero and Ezequiel Reficco
      Chile's largest wine producer faces a price versus value positioning problem. Its highest quality wines are not priced competitively at retail because "Made in Chile" connotes great value and low price. View Details
      Keywords: Price; Brands and Branding; Product Positioning; Value; Food and Beverage Industry; Chile
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      Deshpande, Rohit, Gustavo A. Herrero, and Ezequiel Reficco. "Concha y Toro." Harvard Business School Case 509-018, August 2008. (Revised June 2010.)
      • December 1999 (Revised October 2001)
      • Case

      Introducing New Coke

      On April 23, 1985, the Coca-Cola Co. announced a decision that would rock the world. The old Coke formula would be taken off the market and replaced with a smoother, sweeter taste. The reaction of the American people was immediate and violent, causing three months of... View Details
      Keywords: Failure; Product Development; Brands and Branding; Manufacturing Industry; Food and Beverage Industry
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      Fournier, Susan M. "Introducing New Coke." Harvard Business School Case 500-067, December 1999. (Revised October 2001.)
      • 01 Dec 2010
      • News

      Faculty Research Online

      recent Mindful Leadership conference taught with a Buddhist meditation master. See http://hbswk.hbs.edu/item/6482.html. The Consumer Appeal of Underdog Branding Research by Assistant Professor Anat Keinan and colleagues explains how and... View Details
      • September 2020
      • Supplement

      Commonwealth Joe: January 2020 Update from CEO Robert Peck

      By: Alexander J. MacKay
      At the end of 2016, the leadership team of Commonwealth Joe Coffee Roasters—Robert Peck, Chase Damiano, and Jeremy Martin—had begun an ambitious retail expansion strategy in the Washington, D.C. metropolitan area for their specialty coffee business. That October, they... View Details
      Keywords: Cold Brew Coffee; Specialty Coffee; On-premise Coffee Market; Retail Expansion Strategy; Entrepreneurship; Business Model; Brands and Branding; Expansion; Strategy; Decision Making; Food and Beverage Industry; Retail Industry
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      MacKay, Alexander J. "Commonwealth Joe: January 2020 Update from CEO Robert Peck." Harvard Business School Multimedia/Video Supplement 721-851, September 2020. (Link to Supplement.)
      • March 2012
      • Case

      Angry Birds

      By: Sunil Gupta and Dharmishta Rood
      Within months of its launch in December 2009, Angry Birds, a mobile game created by a small Finnish company, Rovio Entertainment Ltd., became an international hit. By late 2011, Rovio was not only making Angry Birds games for the iPhone, Android and other mobile... View Details
      Keywords: Brands and Branding; Marketing Strategy; Diversification; Expansion; Video Game Industry; Finland
      Citation
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      Gupta, Sunil, and Dharmishta Rood. "Angry Birds." Harvard Business School Case 512-033, March 2012.
      • April 2007 (Revised June 2008)
      • Background Note

      AmorePacific

      By: Elie Ofek and Kerry Herman
      Describes the dominant firm in the Korean cosmetics market up to the mid-2000s. Gives background on AmorePacific's historical evolution, its current brands, and the competition it faces from local and international players. Also provides information on the market... View Details
      Keywords: History; Competition; Distribution Channels; Brands and Branding; Beauty and Cosmetics Industry; South Korea
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      Ofek, Elie, and Kerry Herman. "AmorePacific." Harvard Business School Background Note 507-070, April 2007. (Revised June 2008.)
      • 01 Sep 2010
      • News

      Dare to be Different

      table having an interesting conversation with someone about the way the world works. There is a certain seamlessness between business and the everyday lives of ordinary people. I wanted to create that same kind of seamlessness in the book. You write that the kind of... View Details
      Keywords: Jeff Cruikshank;Youngme Moon; Advertising, Public Relations, and Related Services; Professional Services
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