Publications

June 2010 (Revised July 2011)
Case

Classic Knitwear and Guardian: A Perfect Fit?

By: John A. Quelch and Patricia Girardi

Classic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand recognition with consumers, gross margins are low. To improve margins, the company considers partnering via a... View Details

Keywords: Market Research; Forecasting; Consumer Marketing; New Product Marketing; Product Lines; Merchandising; Branding; Demand and Consumers; Partners and Partnerships; Marketing Strategy; Forecasting and Prediction; Product Marketing; Brands and Branding; Product Development; Manufacturing Industry; Apparel and Accessories Industry

08 Oct 2013
First Look

First Look: October 8

returns across time horizons exhibit strong return predictability up to three years ahead and produce an aggregate equity term structure that tracks economic conditions. The implied term structure is upward sloping during normal or... View Details

Keywords: Sean Silverthorne

23 Sep 2008
First Look

First Look: September 23, 2008

occurs within a particular social category line (e.g., recipients are all Americans) or across social category lines (e.g., recipients are American and French). Studies 1 and 2 predicted and found that individuals tended to maximize such... View Details

Keywords: Martha Lagace

05 Feb 2008
First Look

First Look: February 5, 2008

products can get from a hit's popularity. Economic Links and Predictable Returns Authors:Lauren Cohen and Andrea Frazzini Publication:Journal of Finance (forthcoming) Abstract This paper finds evidence of return View Details

Keywords: Martha Lagace

20 Oct 2015
Blog Post

Alumni: Where Are They Now? Featuring Bryan Guerra...

disruption, and specifically, how these concepts can help businesses and industries grow and evolve. Looking back at where I was when I started at HBS, just three years ago, versus where I am today, I never would have predicted that I'd... View Details

Keywords: Technology

16 Nov 2016
Blog Post

My HBS Journey

gave the class day speech at graduation in front of thousands of people. Most surprisingly, I learnt how to be truly happy, after realizing that many times happiness is a choice that only depends on you—and not on how perfectly everything is turning out to be in your... View Details

01 Jun 2016
News

Alumni and Faculty Books for June 2016

Alumni Books The Founder’s Mentality: How to Overcome the Predictable Crises of Growth by James Allen (MBA 1989) and Chris Zook (Harvard Business Review Press) Based on their decade-long study of companies in more than 40 countries, the... View Details

02 Sep 2008
Research & Ideas

Indulgence vs. Regret: Investing in Future Memories

assigned to two groups and presented with the dilemma of choosing between an expensive clothing item that they loved and a cheaper item that would be just as useful but allow for savings to purchase necessities. Based on their assigned group, Keinan asked them to View Details

Keywords: by Julia Hanna

January 2011
Case

The Risk-Reward Framework at Morgan Stanley Research

By: Suraj Srinivasan and David Lane

The case describes the Risk-Reward framework that Morgan Stanley analysts use as a systematic approach to communicate a broader range of fundamental insights about a company rather than the traditional single point estimates. The goal of the framework is to focus the... View Details

Keywords: Financial Statements; Forecasting and Prediction; Equity; Framework; Management Analysis, Tools, and Techniques; Risk Management; Business Processes; Research; Valuation

July 2002
Case

Introducing ... The XFL!

By: Susan M. Fournier, Stephen A. Greyser and Seth Schulman

When the XFL professional football league debuted on February 3, 2001, it generated a Nielsen rating of 10.1, higher than any nationally televised program in a Saturday evening time slot. The next week, ratings plummeted, and by week nine the XFL game earned the title... View Details

Keywords: Advertising; Forecasting and Prediction; Product Positioning; Consumer Behavior; Product Development; Culture; Commercialization

June 2001 (Revised July 2001)
Case

Amazon.com in the Year 2000

By: Krishna G. Palepu and Jeremy Cott

An analyst's critique of Amazon's prospectus from the perspective of its bond holders. View Details

Keywords: Bonds; Accounting Audits; Financial Reporting; Governing and Advisory Boards; Internet and the Web; Forecasting and Prediction; Retail Industry

Web

Digital Operations - Course Catalog

technologies to synchronize workflows, systems, and data across internal and external partners. Assess how automation, AI, and data analytics transform operations by enabling predictive decision-making, intelligent automation, and... View Details

February 2001
Article

The Portfolio Flows of International Investors

By: K. A. Froot, P. O'Connell and M. Seasholes

Keywords: Asset Pricing; Equity Investment; Forecasting and Prediction; Behavioral Finance; Stocks; Investment Return; Market Transactions; Performance Expectations; Personal Characteristics; Financial Services Industry

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September 2011
Article

Information Risk and Fair Value: An Examination of Equity Betas

By: Edward J. Riedl and George Serafeim

Using a sample of U.S. financial institutions, we exploit recent mandatory disclosures of financial instruments designated as fair value level 1, 2, and 3 to test whether greater information risk in financial instrument fair values leads to higher cost of capital. We... View Details

Keywords: Forecasting and Prediction; Assets; Cost of Capital; Financial Institutions; Financial Instruments; Corporate Disclosure; Information; Risk and Uncertainty; Value; United States

SSRN

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March 1980 (Revised February 1987)
Case

Sweco, Inc. (A)

By: Michael E. Porter and George S. Yip

Describes Sweco's decision about whether to enter the mud-processing equipment industry (used in oil well drilling). This is an internal entry decision, and the case describes Sweco's existing businesses as well as the mud-processing industry and competitors. The case... View Details

Keywords: Cost vs Benefits; Decisions; Forecasting and Prediction; Cost; Analytics and Data Science; Market Entry and Exit; Competition