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Show Results For
- All HBS Web
(3,431)
- People (2)
- News (1,087)
- Research (1,988)
- Events (6)
- Multimedia (32)
- Faculty Publications (1,225)
- January 1992 (Revised March 1993)
- Case
Maison Bouygues
By: John A. Quelch
The vice president of marketing is reviewing the 1991 marketing plan and budget for Maison Bouygues, the leading builder of new single family homes in France. Due to recession, the company's sales are forecast to be flat and adjustments may need to be made in the... View Details
Keywords: Housing; Marketing Strategy; Forecasting and Prediction; Brands and Branding; Construction Industry; France
Quelch, John A. "Maison Bouygues." Harvard Business School Case 592-059, January 1992. (Revised March 1993.)
- January 1991
- Supplement
Suzuki Samurai, Supplement
By: John A. Quelch
A condensed version of Suzuki Samurai: The Rollover Crisis. Suzuki management must plan a response to a Consumers Union demand for a recall of the Samurai on grounds of its unacceptable propensity to roll over. View Details
Quelch, John A. "Suzuki Samurai, Supplement." Harvard Business School Supplement 591-040, January 1991.
- June 1990 (Revised March 1991)
- Case
Campbell Soup Co. and the Federal Trade Commission
By: John A. Quelch
Quelch, John A. "Campbell Soup Co. and the Federal Trade Commission." Harvard Business School Case 591-017, June 1990. (Revised March 1991.)
- May 1990
- Case
Secret Shopper Program
By: John A. Quelch
Quelch, John A. "Secret Shopper Program." Harvard Business School Case 590-095, May 1990.
- August 1988
- Background Note
Note on Inventory Risk and Soft Goods Merchandising
By: John A. Quelch
Quelch, John A. "Note on Inventory Risk and Soft Goods Merchandising." Harvard Business School Background Note 589-022, August 1988.
- August 1986
- Case
Black & Decker Corp.: Household Products Group (A1)
By: John A. Quelch
Quelch, John A. "Black & Decker Corp.: Household Products Group (A1)." Harvard Business School Case 587-057, August 1986.
- May 1986 (Revised July 1995)
- Case
General Mills, Inc.: Yoplait Custard-Style Yogurt (A)
By: John A. Quelch
Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test... View Details
Quelch, John A. "General Mills, Inc.: Yoplait Custard-Style Yogurt (A)." Harvard Business School Case 586-087, May 1986. (Revised July 1995.)
- November 1985
- Supplement
General Motors Acceptance Corp. (B)
By: John A. Quelch
Quelch, John A. "General Motors Acceptance Corp. (B)." Harvard Business School Supplement 586-064, November 1985.
- September 1985
- Case
General Foods Corp.: The Product Management System
By: John A. Quelch
Quelch, John A., and Paul W. Farris. "General Foods Corp.: The Product Management System." Harvard Business School Case 586-057, September 1985.
- March 1985 (Revised September 1986)
- Background Note
Note on the Dishwasher Industry
By: John A. Quelch
Quelch, John A. "Note on the Dishwasher Industry." Harvard Business School Background Note 585-052, March 1985. (Revised September 1986.)
- August 1984 (Revised September 1986)
- Background Note
Marketing Programming, Budgeting, and Allocating
By: John A. Quelch
Quelch, John A. "Marketing Programming, Budgeting, and Allocating." Harvard Business School Background Note 585-026, August 1984. (Revised September 1986.)
- January 1983 (Revised June 1985)
- Case
Mary Kay Cosmetics, Inc.: Marketing Communications
By: John A. Quelch
Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants. View Details
Keywords: Marketing Communications; Salesforce Management; Decision Making; Performance Effectiveness; Management Teams; Beauty and Cosmetics Industry; United States
Quelch, John A. "Mary Kay Cosmetics, Inc.: Marketing Communications." Harvard Business School Case 583-068, January 1983. (Revised June 1985.)
- June 1981 (Revised August 1985)
- Case
Shopfair Supermarkets (A)
By: John A. Quelch
The marketing vice president of the leading supermarket chain in a major metropolitan area has to plan his 1981 strategy in light of increasing warehouse store competition. Considers relationships with major manufacturers who are supplying warehouse stores with deal... View Details
Quelch, John A. "Shopfair Supermarkets (A)." Harvard Business School Case 581-158, June 1981. (Revised August 1985.)
- May 1981 (Revised May 1985)
- Case
MEM Co., Inc.
By: John A. Quelch
The President of MEM Co., Inc. is assessing the proposed introduction of a new line of men's toiletries. He also must determine the best distribution channels and the size of the product's advertising budget. View Details
Keywords: Advertising; Distribution Channels; Budgets and Budgeting; Product Development; Beauty and Cosmetics Industry
Quelch, John A. "MEM Co., Inc." Harvard Business School Case 581-154, May 1981. (Revised May 1985.)
- Article
The New Country Managers
By: John A. Quelch
Quelch, John A. "The New Country Managers." McKinsey Quarterly, no. 4 (1992): 155–165.
- Article
Marketing the Premium Product
By: John A. Quelch
Quelch, John A. "Marketing the Premium Product." Business Horizons 30, no. 3 (May–June 1987): 38–45.
- Article
Why Not Exploit Dual Marketing?
By: John A. Quelch
Quelch, John A. "Why Not Exploit Dual Marketing?" Business Horizons 30, no. 1 (January–February 1987): 52–60.
- May–June 1985
- Article
How to Build a Product Licensing Program
By: John A. Quelch
Quelch, John A. "How to Build a Product Licensing Program." Harvard Business Review 63, no. 3 (May–June 1985): 186–197.
- Article
Health Equity, Schooling Hesitancy, and the Social Determinants of Learning
By: Meira Levinson, Alan C. Geller, Joseph G. Allen and John D. Macomber
At least 62 million K-12 students in North America—disproportionately low-income children of color— have been physically out of school for over a year due to the COVID-19 pandemic. These children are at risk of significant academic, social, mental, and physical harm... View Details
Keywords: COVID-19; Public Health; Air Quality; Social Determinants Of Health; Schooling Hesitancy; Vaccine Hesitancy; Racial Injustice; Inequity; Inequality; Health Pandemics; Education; Health Care and Treatment; Policy; Race; Equality and Inequality
Levinson, Meira, Alan C. Geller, Joseph G. Allen, and John D. Macomber. "Health Equity, Schooling Hesitancy, and the Social Determinants of Learning." Art. 100032. Lancet Regional Health – Americas 2 (October 2021).