Willingness To Pay - Publications - Faculty & Research

25 Jul 2005
Research & Ideas

Fool vs. Jerk: Whom Would You Hire?

Sometimes, yes. We may forgo the opportunity to tap a competent jerk's knowledge and skills because we don't want to deal with his patronizing, brusque, or otherwise unpleasant attitude—which is arguably a... View Details

Keywords: by Tiziana Casciaro & Miguel Sousa Lobo

04 Nov 2010
What Do You Think?

Why Do We Chase Stars?

believe that management is a profession? What do you think? Original Article How many times have you seen this happen? An organization seeking to make a senior management change goes after someone from outside with a reputation for, and... View Details

Keywords: by Jim Heskett

23 Aug 2006
Op-Ed

The Real Wal-Mart Effect

employed in the business—would be completely wiped out if Wal-Mart's million-plus employees were to receive a $2-per-hour pay increase, modest though that sounds. And since such a scenario would be... View Details

Keywords: by Pankaj Ghemawat & Ken A. Mark; Retail

04 Aug 2010
News

A Lonely Crusader

agencies, Wall Street analysts, and even the business press for the most part dismissed Ackman as a self-serving crackpot. His message got lost in the rush to discredit the messenger. There are important lessons View Details

Keywords: Roger Thompson; subprime mortgages; Finance; Real Estate

01 Sep 2021
Op-Ed

How Women Can Learn from Even Biased Feedback

LinkedIn. Follow Francesca Gino on LinkedIn to read more of her posts. About the Author Francesca Gino is the Tandon Family Professor of Business Administration at Harvard Business School. She's the author of Rebel Talent: Why It View Details

Keywords: by Francesca Gino

15 Apr 2015
Research & Ideas

Why Americans Voted for an Income Tax

Roosevelt in the 1930s: "With the enactment of the Income Tax Law of 1913, the Federal Government began to apply effectively the widely accepted principle that taxes should be levied in proportion to... View Details

Keywords: by Matthew C. Weinzierl

Web

Winners & Runners-Up | New Venture Competition

Runner-Up SaferTaxi takes a successful concept from the US/Europe to Latin America. The company provides a smartphone application that allows consumers to book, pay rate taxis... View Details

10 Feb 2003
Research & Ideas

Commodity Busters: Be a Price Maker, Not a Price Taker

deliver on your promise, your customer will have a good reason to negotiate, focusing on price. Happy customers whose expectations are met tend to dwell less on price, and to... View Details

Keywords: by Benson P. Shapiro

19 Apr 2004
Research & Ideas

Birth of the American Salesman

methods of selling, popular culture doesn't pay much attention to the corporate salesperson who works for a large firm, makes use of data, and services large accounts. To give... View Details

Keywords: by Laura Linard

01 Sep 2023
News

Case Study: The Home Team

Illustration by Jon Krause Illustration by Jon Krause Brendan Kennealey (MBA 2006) wasn’t even searching for a business idea. A couple of years ago, the Wilmington, Delaware, native met up with an old friend who’d bought a new house. Over dinner this friend enumerated... View Details

Keywords: Jen McFarland Flint; Real Estate

01 Sep 2023
News

Research Brief: Making Way for Moonshots

Josh Krieger (Courtesy subject) Josh Krieger (Courtesy subject) Many innovations in modern medicine have come about due to cutting-edge drugs—advances that required both a scientific leap and a willingness to take risks. And while most pharmaceutical companies would... View Details

Keywords: Jen McFarland Flint

05 Jun 2023
What Do You Think?

Is the Anxious Achiever a Post-Pandemic Relic?

business practices that employ AI Apart from restrictions on human behavior, I doubt that any regulations on AI could be very effective." Rafael Fernandez MacGregor said, "I see one simple regulation to begin with. ‘You break it, you... View Details

Keywords: by James Heskett

16 Jul 2013
First Look

First Look: July 16

Publications 2013 pub The Network Secrets of Great Change Agents By: Battilana, Julie, and Tiziana Casciaro Abstract—Change is hard, especially in a large organization. Yet some leaders succeed-often spectacularly-at transforming their workplaces. What makes them... View Details

Keywords: Anna Secino

Research Summary

Overview

By: Ashley V. Whillans

Engaged with field work in East Africa, South Asia, and in several large hybrid organizations in the United States, Professor Whillans places a focus on exploring questions with strong theoretical motivation in the social psychological literature and relevant... View Details

17 Jun 2011
HBS Case

KFC’s Explosive Growth in China

so big this has a huge impact on the rest of the global food system. What happens in China, what Chinese people eat, impacts what you and I pay for food." What happened in China with Yum! Brands, and with KFC in particular, had a lot... View Details

Keywords: by Maggie Starvish; Food & Beverage

19 Oct 2021
Research & Ideas

Fed Up Workers and Supply Woes: What's Next for Dollar Stores?

predictable schedules or offer bonuses in order to attract and retain employees. Dollar stores typically pay among the worst in retail, close to the minimum wage, and maintain... View Details

Keywords: by Christine Pazzanese, Harvard Gazette; Retail

16 Dec 2019
Research & Ideas

Taking on the Taboos That Keep Women Out of India's Workforce

their wages increased rates of female labor force participation and decreased negative perceptions around women working outside the home. “What we found is counterintuitive,” says Rigol, noting that traditional economic models assume that increasing women’s control... View Details

Keywords: by Julia Hanna

04 Jan 2022
What Do You Think?

Firing McDonald’s Easterbrook: What Could the Board Have Done Differently?

legal dispute and negative publicity at a precarious time. Employee sexual harassment allegations at McDonald’s were reaching the media along with efforts to get McDonald’s and its franchisees to raise... View Details