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  • November 2009 (Revised March 2010)
  • Case

Managing Drugs on the Forefront of Personalized Medicine: The Erbitux and Vectibix Story

By: Richard G. Hamermesh, Raju Kucherlapati and Rachel Gordon
In May 2007, Amgen Inc. (Amgen) received disappointing news from the European Medicines Agency (EMEA) that its drug Vectibix, developed to fight metastatic colorectal cancer, had been rejected. This was especially surprising news given that a similar rival drug had... View Details
Keywords: Entrepreneurship; Governing Rules, Regulations, and Reforms; Health Testing and Trials; Marketing Strategy; Product Positioning; Genetics; Biotechnology Industry; Europe; United States
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  • 17 Jun 2020
  • News

Toronto Copes with COVID-19 Via Webinars; Alumni Respond to Pandemic in Philippines

testing in Canada, and how Canadian hospitals handled surges and so on,” says club president Kazi Ahmed “It was a great opportunity for our club to strengthen our relationship with the Cleveland Clinic.” According to the club’s board... View Details
Keywords: Margie Kelley
  • 01 Mar 2010
  • News

You Have to Save to Win

Playing off the popularity of lottery games, HBS professor Peter Tufano has designed a savings program called “Save to Win,” now being tested at eight credit unions in Michigan. To participate, individuals open a one-year certificate of... View Details
Keywords: Monetary Authorities-Central Bank; Finance; Securities, Commodities, and Other Financial Investments; Finance
  • 01 Sep 2007
  • News

The Old Heave-Ho

First-year students let off a little end-of-the-year steam at the RC Olympics, held on campus last May. Sections competed against each other, testing their strength and agility in events such as dodgeball, wheelbarrow and three-legged... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • Web

From Concept to Product | Baker Library

consultant who tested the company’s prototype cameras and films. Morse embodied the creative ethos underpinning Land’s innovative company, bringing her artistic and scientific sensibilities to the advancement of a photographic medium that... View Details
  • 09 Nov 2016
  • News

The Seeds of Learning

“I think that kids these days are spending way too much time taking tests and doing rote memorization when they need to be outside and learning from experience. It reduces stress and improves behavior; it improves View Details
  • December 2006 (Revised August 2008)
  • Case

Pervasis Therapeutics, Inc.

By: Robert F. Higgins and Virginia Fuller
In May 2005, Steve Bollinger was about to become president and chief operating officer of Pervasis Therapeutics, a small cell therapy start-up in Cambridge, Mass. If proven successful, Pervasis' product, Vascugel, could change the way vascular disease is treated and... View Details
Keywords: Business Startups; Venture Capital; Financial Strategy; Governing Rules, Regulations, and Reforms; Health Care and Treatment; Health Testing and Trials; Health Industry; Cambridge
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  • May 1999 (Revised July 2000)
  • Teaching Note

Reading Rehabilitation Hospital: Implementing Patient-Focused Care TN

By: Jody H. Gittell and Sandra J. Sucher
Teaching Note for (9-898-172). A rewritten version of an earlier teaching note. View Details
Keywords: Health; Health Care and Treatment; Medical Specialties; Health Testing and Trials; Valuation; Service Operations; Balance and Stability; Production; Demand and Consumers; Risk and Uncertainty; Technology; Health Industry
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    Thomas J. Watson, Sr.

    of them being the first of their kind on the market, including typewriters, automatic summary punches, test scoring machines and others. IBM’s biggest achievement however, came when it introduced its first computer in 1952, well behind... View Details
    Keywords: Computers & Electronics
    • 01 Dec 2020
    • News

    A New Approach to Contact Tracing

    implemented a tried and tested tool to help contain infectious disease: human-led contact tracing, the process of tracking down and notifying individuals who have been exposed to the illness. Singapore’s Ministry of Health (MOH) used... View Details
    Keywords: Jennifer Gillespie; Government

      Arthur C. Dorrance

      phenomenal success. The Campbell Test Kitchen opened in 1940, and under Dorrance’s leadership, Campbell home economists developed recipes using condensed soups, many of which have become classics. View Details
      Keywords: Food & Tobacco
      • 01 Jun 2020
      • News

      The Network Effect

      coronavirus. Kapoor was tested and by the time he received the results nine days later, they confirmed what he already knew: he had COVID-19 (and so did his wife, a physician, and two of his four kids). Kapoor’s View Details
      Keywords: Susan Young; COVID-19; Ambulatory Health Care Services; Health, Social Assistance
      • 05 May 2003
      • Research & Ideas

      How Bank of America Turned Branches into Service-Development Laboratories

      were being carefully monitored and measured. Design and production problems should be worked out off-line, in a lab setting without customers, before the service delivery is tested in a live environment. —Stefan Thomke To select and... View Details
      Keywords: by Stefan Thomke; Banking; Financial Services
      • 26 Sep 2024
      • Blog Post

      Syngenta Tomato Vision

      an opportunity to visit Syngenta Tomato Vision, a 150,000 square foot greenhouse and demonstration center located in Maasland, the Netherlands. This facility opened in May 2020 and focuses on testing thousands of tomato varietal crossings... View Details
      • 25 Aug 2021
      • News

      Reimagining Chicago’s Schools

      Back in 2011, when Melissa Zaikos (MBA 2000) first began digging deeply into the standardized test scores of the Chicago Public Schools system, she saw that elementary schools seemed to be getting better in the Chicago area. But once... View Details
      • 01 Jun 2006
      • News

      Entrepreneur's Notebook with Kevin Przybocki (MBA '91)

      test network software and hardware by injecting impairments like errors or delays into network traffic on fiber-optic or copper cable. If you are an equipment maker or network manager, you can use our product to make sure your routers or... View Details
      Keywords: Margie Kelley; Data Processing, Hosting, and Related Services; Information
      • 18 Mar 2001
      • Research & Ideas

      The Essentials for Enlightened Experimentation

      incentives to encourage rapid experimentation. Consider using small development groups that contain key people (designers, test engineers, manufacturing engineers) with all the knowledge required to iterate rapidly. Determine what... View Details
      Keywords: by Stefan Thomke
      • Web

      Launch Lab/Capstone 1 - Course Catalog

      system engineering methods to plan, design, develop, build, and test a complex technology-based product/service, integrating knowledge across multiple engineering disciplines. Business Knowledge: The use of business model analysis and... View Details
      • 01 Sep 2013
      • News

      Geisha Secrets

      TSAI: A luxury skin-care line based on ancient Japanese rituals. Years of work-related testing of beauty products had left Victoria Tsai (MBA 2006) with acute dermatitis. After trying various medications to no avail, she turned to Japan... View Details
      Keywords: skincare; beauty products; Health and Personal Care Stores; Retail Trade
      • Career Coach

      Tim Kluska

      recruiting process. Tim can provide career path clarification, resume refinement, helpful context on all finance-adjacent industries, and the step-by-step inside baseball on IB networking. In addition, Tim can conduct mock IB interviews on all View Details