Test - Publications - Faculty & Research

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

educate people about the Coronavirus and offer advice on testing and treatment. He’s now involved in “supporting the scaling [of] a COVID-19 testing prototype for faster/quicker View Details

Portrait Project

Grace Hou

I am a fighter. I might not look like a heavyweight champion, given my petite stature and frame. But my fight is much more than a test of physical strength. When my body was debilitated from open-heart surgery at the age of twelve, I had... View Details

Web

From Concept to Product | Baker Library

consultant who tested the company’s prototype cameras and films. Morse embodied the creative ethos underpinning Land’s innovative company, bringing her artistic and scientific sensibilities to the advancement of a photographic medium that... View Details

15 Apr 2014
First Look

First Look: April 15

Pooled Income Funds. Purchase this case: http://hbr.org/product/choosing-a-charitable-giving-vehicle/an/314073-PDF-ENG Harvard Business School Case 514-086 23andMe: Genetic Testing for Consumers (A) On November 22, 2013, the... View Details

Keywords: Sean Silverthorne

10 Aug 2020
Blog Post

HBS Summer Fellows Focus on Racial Equity and Justice

Boston, initially stocked with 30 books each, and garner used and new book donations to promote a continual exchange of books. After establishing a process for exchanging books and knowledge on racial justice, I plan to test different... View Details

2009
Case

Innovamedica: Innovation in an Emerging Market

By: Roberto Charvel, Fernando Fabre and T. Putimahtama

Innovamedica was a medical start up with several state of the art devices such as a silicon substitute heart and other inventions. However, the founding scientist was struggling in attracting talent and fundraising and that had an impact on growth. View Details

Keywords: Biotech; Entrepreneurial Finance; Entrepreneurship; Start-up; Emergent Countries; Business Startups; Talent and Talent Management; Design; Corporate Entrepreneurship; Private Equity; Health Testing and Trials; Innovation and Invention; Managerial Roles; Biotechnology Industry; Latin America; North and Central America

Citation

01 Jun 2024
News

The Bookshelf: Try As One Might

A professor of management at the Darden Graduate School of Business at the University of Virginia and a leading expert on design thinking, Jeanne Liedtka (MBA 1981) helps people make better decisions through experimentation. The concept sounds simple enough in the... View Details

Keywords: Jen McFarland Flint; experimentation; innovation; process

Web

Director’s Foreword | Baker Library

photography in 1948. As part of the work of enhancing access to the archive, art historian Jennifer Quick expertly managed a project centered on the extensive Ansel Adams material within the Polaroid collection. Jennifer’s meticulous research has provided invaluable... View Details

23 Jun 2021
Research & Ideas

One More Way the Startup World Hampers Women Entrepreneurs

Female-focused products experience less growth To test that effect, the researchers examined some 6,000 products released on Product Hunt in a two-year period between 2016 and 2018. Using machine learning, they analyzed product... View Details

Keywords: by Michael Blanding

December 2006 (Revised August 2008)
Case

Pervasis Therapeutics, Inc.

By: Robert F. Higgins and Virginia Fuller

In May 2005, Steve Bollinger was about to become president and chief operating officer of Pervasis Therapeutics, a small cell therapy start-up in Cambridge, Mass. If proven successful, Pervasis' product, Vascugel, could change the way vascular disease is treated and... View Details

Keywords: Business Startups; Venture Capital; Financial Strategy; Governing Rules, Regulations, and Reforms; Health Care and Treatment; Health Testing and Trials; Health Industry; Cambridge

Citation

Educators

Purchase

28 May 2019
News

3-Minute Briefing: Tom Hulme (MBA 2007)

prototype, they’ll test things with those customers, and they’ll learn faster than the competition. I’m really digging into FinTech at the moment. I pick a topic each year and do a deep dive. Otherwise you’re constantly reacting to a fire... View Details

Keywords: April White

01 Sep 2014
News

New Idea: On-Demand Package Delivery

potential customers on Facebook and LinkedIn, and purchase mover’s dollies to help them make deliveries. The cofounders successfully tested Boxxify throughout April and May in Boston’s Back Bay, where their research showed only 3 percent... View Details

Keywords: Francis Storrs

18 Mar 2001
Research & Ideas

The Essentials for Enlightened Experimentation

incentives to encourage rapid experimentation. Consider using small development groups that contain key people (designers, test engineers, manufacturing engineers) with all the knowledge required to iterate rapidly. Determine what... View Details

Keywords: by Stefan Thomke

Jean Riboud

Riboud is credited with building the world’s leading oilfield testing company. During his tenure, he produced a 19-fold increase in revenue (to $6.4 billion) and a 44-fold increase in earnings (to $1.2 billion), often producing results... View Details

Keywords: Utilities & Energy

07 Aug 2000
Research & Ideas

Rocket Science Retailing

Retailers can significantly improve forecast accuracy simply by updating their predictions based on early sales data, tracking the accuracy of their forecasts, getting product testing right, and using a variety of forecasting approaches.... View Details

Keywords: by Marshall L. Fisher, Ananth Raman & Anna Sheen McClelland; Retail

03 Dec 2024
News

Magic Numbers

Courtesy Shalinee Sharma Courtesy Shalinee Sharma As a sixth grader in Buffalo, New York, Shalinee Sharma (MBA 2005) believed math just wasn’t her thing. There were only a few girls in the honors class at her new school, and Sharma soon realized that she was far behind... View Details

Keywords: Amy Crawford

27 Nov 2017
Blog Post

Joining a Start-up: 10 Lessons Along the Way

new feature, "If it doesn't work, we can always blame Apeksha". It can be a stressful environment to walk into full-time. However, the MBA summer internship provides a unique opportunity to reduce the risk on both sides, allowing to View Details

Keywords: Entrepreneurship; Consumer Products / Retail

Arnold O. Beckman

Beckman is considered one of America’s foremost inventors. Starting with the invention of the pH meter (the first accurate test for acidity) in 1935, Beckman went on to secure 14 patents and produce dozens of scientific instruments that... View Details

Keywords: Healthcare

12 Dec 2022
Research & Ideas

Buy-In from Black Patients Suffers When Drug Trials Don’t Include Them

October. However, when the drug testing panel includes a proportionate share of Black participants, doctors are much more willing to write a prescription. Black patients, in turn, were more likely to trust a medicine when clinical trials... View Details

Keywords: by Scott Van Voorhis; Pharmaceutical; Health

05 Sep 2012
First Look

First Look: September 5

all its emphasis on data and number crunching, conventional strategic planning is not actually scientific. It lacks the hypothesis generation and testing that's at the heart of the scientific method. To produce novel and successful... View Details