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11 Dec 2019
Working Paper Summaries

When to Apply?

Keywords: by Katherine Coffman, Manuela Collis, and Leena Kulkarni

July 1991 (Revised March 1992)
Background Note

Integrity and Management

By: Joseph L. Badaracco

Describes the role that issues of personal integrity play in managers' decisions. Defines personal integrity, the factors that influence it, the situations in which it becomes particularly relevant to company decisions, and ways of overcoming the blind spots that can... View Details

Keywords: Decisions; Moral Sensibility; Planning; Situation or Environment; Trust; Value

January 2010 (Revised March 2013)
Case

HubSpot: Lower Churn through Greater CHI

By: F. Asis Martinez Jerez, Thomas Steenburgh, Jill Avery and Lisa Brem

HubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the... View Details

Keywords: Business Startups; Customer Relationship Management; Customer Satisfaction; Customer Value and Value Chain; Forecasting and Prediction; Consumer Behavior; Happiness; Consulting Industry

Profile

Tawanda Sibanda

Tawanda Sibanda has “always been interested in creating valuable things,” he says. “Initially, my approach was technical – building things. But over time, I didn’t feel the social impact was as great as I would’ve liked. Now, I see... View Details

01 Jun 2010
News

MBAs on a Mission

along the value chain. “Everyone knows what a carbon footprint is,” she says. “The vision driving this work, which is ongoing, is to create a scalable methodology and framework that does the same thing for View Details

Keywords: Sarah Auerbach;Deborah Blagg;Julia Hanna; Corporate Services; Management; Management, Scientific, and Technical Consulting Services; Professional Services

01 Jun 1999
News

Short Takes

only the costs for capital, labor, and traded goods but also social costs like the effect of air pollution on health or even the value people derive from the continued survival of an endangered species. At... View Details

Keywords: Judith A. Ross

21 Nov 2005
Research & Ideas

Making Credibility Your Strongest Asset

worked. Right after graduating in 2000, Rovell landed a job at ESPN.com as its first business-of-sports anchor. He's now regularly featured on the network and writes prolifically for its online magazine. On the surface, Rovell's story illustrates the View Details

Keywords: by Michael Wheeler

01 Jun 2022
News

Making It Count

Image by Martin Leon Barreto In 2021, while the pandemic was amplifying social inequities and climate catastrophes, investors were busy pouring more money than ever into environmental, social, and governance (ESG) investments: In the... View Details

Keywords: Jen McFarland Flint

01 Dec 2020
News

Find Your Maximum Sustainable Goodness

bowing out of certain faculty meetings in which he no longer felt that he was adding value (and where it was socially acceptable to do so). He also stepped down from the editorial boards of four prestigious... View Details

07 Nov 2017
First Look

New Research and Ideas: November 7, 2017

social concerns into the value proposition of businesses—be they corporate businesses or social enterprises—is notable in its own right as a challenge to conventional... View Details

Keywords: Carmen Nobel

01 Dec 2014
News

Making Big Data Fashionable

from anything so unquantifiable as emotion, Moon values that intuition and wants to “help validate” it. More Retail Revolutions Speeding Up Accessories BaubleBar cofounders Amy Jain and Daniella Yacobovsky (both MBA 2010) apply the... View Details

Keywords: Christine Lejeune; fashion; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services

14 Feb 2012
First Look

First Look: February 14

today's companies face. I show that organizations thrive, or fail to thrive, based on how well the small groups within those organizations work. In most organizations, the work that produces value for customers is carried out by teams,... View Details

Keywords: Carmen Nobel

Fast Answer

Scaling Minority Businesses (SMB)

population, age, race, income, employment, and education. Social Explorer- Access census data for the United States through the use of interactive maps and reports. American Community Survey (ACS) 5-Year Estimates... View Details

June 2022 (Revised October 2022)
Case

Can Goodr Fight Food Insecurity at Scale?

By: Daniel Isenberg and William R. Kerr

Jasmine Crowe founded Goodr to redirect food waste to people in need. Now a profitable enterprise, she’s searching for Series A funding and encountering pushback. Scaling and contract concerns are also at the forefront of her mind, but so are her values. Feeding... View Details

Keywords: Entrepreneurship; Investor Demand; Food; Corporate Social Responsibility and Impact; Values and Beliefs; Social Issues; Race; Opportunities; Contracts; Mission and Purpose; Financing and Loans

October 1999
Case

Royal Dutch/Shell in Transition (B)

By: Lynn S. Paine

This case describes the decisions made by Shell in response to the situation presented in the (A) case. View Details

Keywords: Governance; Corporate Accountability; Organizational Change and Adaptation; Corporate Social Responsibility and Impact; Social Issues; Public Opinion; Moral Sensibility; Values and Beliefs; Transformation; Energy Industry