Retail Expansion Strategy - Publications - Faculty & Research

May 2009
Teaching Note

Ceres Gardening Company: Funding Growth in Organic Products (Brief Case)

By: John H. McArthur and Sunru Yong

Teaching Note to 4017. View Details

Keywords: Accounting Procedures; Marketing; Business Growth; Expansion; Business Growth and Maturation; Marketing Channels; Financial Statements; Sales

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January 2008 (Revised March 2008)
Supplement

Uría Menéndez (C)

By: Robert G. Eccles

The Uria Menendez C case describes the passing of the firm's founder, Rodrigo Uria, its continued success (including being one of the Top 10 MNA law firms in the world) and its decision to open an office in Warsaw. View Details

Keywords: Business Offices; Decisions; Success; Expansion; Legal Services Industry; Iberian Peninsula; Poland

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20 Dec 2018
Research & Ideas

Most Popular Stories and Research Papers of 2018

earners, who may also exploit additional strategies to increase the share of total income that accrues to the top 1 percent, according to Ethan Rouen and colleagues. Shipping Fees and Product Assortment in Online View Details

Keywords: by Sean Silverthorne

22 Dec 2022
Blog Post

Climate Stories Episode #13: Democratizing Climate Returns - Nisha Desai (HBS 1997), Founder and CEO of Invest With Intention

don’t have enough capital to invest in the best deals. Why don’t we have the ability to get the same returns as infrastructure limited partnerships or banks or private equity firms?” Here’s the thesis: Nisha has found only two managed funds focused on climate specific... View Details

March 2003 (Revised November 2003)
Case

Resourcery, Ltd.

By: Richard G. Hamermesh and Feyi A. Boroffice

Recounts the story of how a successful Nigerian entrepreneur has expanded his systems integration/networking business. He now faces the problem of raising growth capital in a developing country. View Details

Keywords: Venture Capital; Growth Management; Expansion; Race; Entrepreneurship; Developing Countries and Economies

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2014
Working Paper

~To Groupon or Not to Groupon: The Profitability of Deep Discounts

By: Benjamin G. Edelman

We examine the profitability and implications of online discount vouchers, a relatively new marketing tool that offers consumers large discounts when they prepay for participating firms' goods and services. Within a model of repeat experience good purchase, we examine... View Details

Keywords: Voucher Discounts; Groupon; Experience Goods; Repeat Purchase; Online Advertising; Price; Profit; Marketing Strategy; Retail Industry

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Research Summary

Overview

By: John C. Mulliken

My research involves climate strategy, climate finance, and building climate technology ventures. View Details

Keywords: Climate; Climate Risk; Climate Finance; Governance; Climate Change; Strategy; Retail Industry

01 Mar 2017
News

Case Study: Moment in the Sun

too.” Soon, Ario was installing its lights in Stanford’s student housing. The retail market, in comparison, was capital-intensive, requiring big ad pushes for consumer education about the benefits of Ario’s technology. Now completing a... View Details

Keywords: Dan Morrell

01 Dec 2019
News

Accelerating a Gas-on-demand Startup

Model T owners—and it was basically the last major innovation in gasoline retailing for more than 100 years, says Bryan Frist (MBA 2015). “The gas station was stuck in the 20th century.” That revelation led to a question: If you can get... View Details

Keywords: April White; startups; on-demand economy; entrepreneurship; Personal Services

20 May 2025
Blog Post

How Student-Proposed Internships Can Create Value

passionate I was personally about the space and the brand, and that I was very eager to learn.” Over the summer, Jessica worked on three strategy projects: one focused on international expansion, one on View Details

01 Dec 2017
News

Ask the Expert: Human Intelligence

(PLDA 15, 2013) SESERI: E-commerce—and retail, more broadly—is one of the areas that will benefit the most from AI. It will enable retailers to provide much better experiences to consumers. For instance, AI will be able to predict what I... View Details

Keywords: April White

01 Jan 2009
News

Jorge Paulo Lemann, A.B. 1961; Carlos A. Sicupira, OPM 9, 1984; Marcel H. Telles, OPM 10, 1985

was a senior partner for more than 25 years before selling the firm to Credit Suisse First Boston in 1998. At Garantia and later at GP Investimentos, Lemann invested in management talent and diverse acquisitions, including a retail chain,... View Details

21 May 2025
Blog Post

Mentorship in Action: When an HBS Student Proposes a Project

and that I was very eager to learn.” Over the summer, Jessica worked on three strategy projects: one focused on international expansion, one on retail strategy, and one on e-commerce brand positioning. “I... View Details

01 Dec 2005
News

Buy the Book

retailers (such as Wal-Mart and Costco) that only stock twenty or so bestsellers yet are responsible for 34 percent of book sales in the United States. “Something hits as a success and dominates the market,” Deighton comments. “It’s... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services

02 Jul 2014
Blog Post

Connecting Fashion & Technology at Kate Spade

April was filled with introductory calls and various trips to New York City and San Francisco. In the end, my interview with the Senior Director of Product Strategy here at the Kate Spade company went extremely well, and I was very... View Details

Keywords: Consumer Products / Retail; Consumer Products / Retail

01 Feb 1997
News

OPM Celebrates 21st Anniversary at Gala Florida Reunion

Discussing examples of how service-oriented organizations deliver breakthrough service, Sasser urged his audience to take a "quantum leap" in their customer satisfaction efforts and to develop strategies to prevent customers from... View Details

01 Dec 2017
News

The Changing Nature of Research

School’s Bureau of Business Research—comprised a comparative examination of the costs of operating a retail shoe business. The resulting report helped companies devise strategies to manage inventories,... View Details

30 Sep 2013
Research & Ideas

Do Mergers Hurt Product Quality?

comparative consumer product reviews since 1936. The publication ranks competitive brands according to quality, based on in-house testing and customer surveys, and publishes the products' retail prices. "Decades of data, just staring... View Details

Keywords: by Carmen Nobel; Consumer Products

April 2019 (Revised June 2019)
Case

Western Governors University: 10x Vision

By: William R. Kerr and Susie L. Ma

Western Governors University (WGU) was a nonprofit institution of higher education whose online learning model served more than 100,000 students in 2019 and was scaling rapidly. President Scott Pulsipher wanted to expand WGU’s reach to millions more with a plan called... View Details

Keywords: Online Education; Enrollment; Scaling; Higher Education; Internet and the Web; Business Model; Expansion; Growth and Development Strategy; Education Industry; United States

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October 1984
Case

NIKE (D): Leisure Shoes

Focusing on middle manager Harry Leidboldt, this case presents a clear-cut strategic issue--should Nike move into the leisure shoe business? The teaching objective is to first view the decision as a business problem--can Nike succeed in this business? and secondly, to... View Details

Keywords: Decisions; Expansion; Marketing Strategy; Management Practices and Processes; Management Teams; Product Development; Apparel and Accessories Industry; Sports Industry

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