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Publications
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- Faculty Publications (2,382)
- October 2003 (Revised April 2006)
- Background Note
Moral Reasoning: A Practical Guide for Leaders
By: Sandra J. Sucher
We encounter moral or ethical challenges in our professional lives, in our close relationships, and as members of the broader communities that we are part of. This methodology demonstrates how moral reasoning works and how it can be integrated into a problem-solving... View Details
- October 2003 (Revised August 2005)
- Case
American Legacy: Beyond the Truth Campaign
By: Youngme E. Moon and Kerry Herman
The hard-hitting "Truth" campaign has been one of the most successful antismoking initiatives in history. The focus of the "Truth" campaign is to dissuade teenagers from smoking. The sponsor of the campaign, the American Legacy Foundation, is now trying to decide... View Details
- October 2003 (Revised January 2004)
- Case
Burberry
By: Youngme E. Moon, Erika Kussmann, Emma Penick, Susan Wojewoda and Kerry Herman
In 2003, Rose Marie Bravo, Burberry's CEO, is debating how to maintain the currency and cachet of the brand across its broad customer base, while entering new product categories and expanding distribution. In the past five years, the brand has become one of the hottest... View Details
- September 2003 (Revised May 2004)
- Case
New Partnership for Africa's Development, The
By: Laura Alfaro, Debora L. Spar and Cate Reavis
In a world context of international institutions such as the World Trade Organization and the International Monetary Fund and their interaction with developing countries, this case looks at an African development initiative to address its own problems: The New Economic... View Details
- September 2003
- Case
Nelson Mandela, Turnaround Leader
By: Rosabeth M. Kanter and Euvin Naidoo
Nelson Mandela was the first democratically elected president of South Africa. He had to shift the culture of a country after the end of the apartheid regime, which enforced separation of the races and stifled freedom of the press. He established more open dialogue,... View Details
- September 2003 (Revised June 2006)
- Case
"American Challenge, The:" Europe's Response to American Business
By: Geoffrey G. Jones and Meghan Gallagher-Kernstine
Examines the tensions multinationals cause by focusing on Europe's reaction to the growing U.S. multinational investment in the 20th century. Initially, Europeans rarely felt threatened by U.S. investments, however, tensions grew over time. After the Second World War,... View Details
- 2003
- Other Unpublished Work
Initiative for a Competitive Milwaukee: A Call to Action
The inner city of Milwaukee holds great promise, but is not advancing economically. The inner city has been hard hit by the loss of many of its largest employers as a result of relocation, acquisition and failure. According to the 2000 US Census data, thirty percent of... View Details
- July 2003 (Revised December 2003)
- Case
Mitchells/Richards
By: Amy C. Edmondson and Corey B. Hajim
Describes a small, luxury retail chain's operational sophistication achieved through the use of technology and high-touch customer service. A family-run business, Mitchells has built its success with a customer service strategy know internally as "hugging." The term is... View Details
- July 2003 (Revised April 2005)
- Case
Branding Citigroup's Consumer Business
By: Rohit Deshpande and Carin-Isabel Knoop
In Spring 1998, Citicorp and Travelers merged to create a financial powerhouse that united the bank with Travelers' consumer finance and brokerage businesses, including Salomon Smith Barney and Primerica. It was the first U.S. financial services company to combine... View Details
- July 2003
- Case
De La Salle Academy
By: Thomas J. DeLong and David Ager
Brother Brian Carty, headmaster and founder of De La Salle Academy, a private school for academically talented, economically disadvantaged children in grades six to eight in New York City, is scheduled to meet with the school's board of directors to discuss how the... View Details
- June 2003 (Revised September 2003)
- Background Note
Acquisitions & Alliances: Introduction to the Course
Helps students understand the multiple forms M&A deals can take, while framing the underlying dimensions that managers must consider when designing or assessing a given deal. Begins by introducing students to the ways in which M&A activity creates value, proceeds by... View Details
- June 2003 (Revised January 2006)
- Case
Xilinx, Inc. (A)
By: Thomas J. DeLong and Christina Darwall
Is it possible to create a great business and a company? Wim Roelandts sets out, in the context of Xilinx, to create a high-performance organization without sacrificing the human dimension. Roelandts experiences additional pressure when the company is affected by a... View Details
- May 2003
- Case
International Federation of Red Cross and Red Crescent Societies
By: John A. Quelch
Didier Cherpitel, CEO of the International Federation of Red Cross and Red Crescent Societies (IFRC), is implementing a new strategy that will fundamentally change the role of its International Secretariat. The organization is in the early stages of implementing a best... View Details
- April 2003 (Revised September 2005)
- Case
Celebrity Cruises, Inc.: A Taste of Luxury
By: Frances X. Frei, Corey B. Hajim and Christian Hempell
Describes the complex operations of the cruise industry. Positioned between luxury cruise lines and mass market lines, Celebrity struggles to find ways to create customer loyalty and increase profitability. View Details
- April 2003 (Revised October 2004)
- Case
Novartis: The Challenge of Success (B)
By: Sandra J. Sucher and Stacy McManus
When Dr. Daniel Vasella learned of the early Phase 1 trial results, he immediately decided what course of action Novartis would take. Students will be able to examine and assess the concrete steps, and the rationale behind them, that Novartis took in response to this... View Details
- April 2003 (Revised December 2010)
- Case
Leadership in Crisis: Ernest Shackleton and the Epic Voyage of the Endurance
By: Nancy F. Koehn, Erica Helms and Philip Mead
Provides an opportunity to examine leadership and entrepreneurship in the context of Ernest Shackleton's 1914 Antarctic expedition, a compelling story of crisis, survival, and triumph. Summarizes Shackleton's career as an officer in the British Merchant Marine, his... View Details
- March 2003
- Case
Insurer of Last Resort? The Federal Financial Response to September 11
By: David A. Moss and Sarah A. Brennan
Examines the federal financial response to September 11, 2001: the airline bailout, the victim compensation fund, emergency aid to New York and Washington, and terrorism reinsurance. Less than two weeks after the attacks, the government had committed almost $40 billion... View Details
- Article
The Growing Strategic Importance of End-of-Life Product Management
Requiring manufacturers to manage the their products when they become waste is an innovative form of regulation, one that has been adopted by countries in Asia, Europe, and North America on a variety of products that range from vehicles to appliances to batteries.... View Details
- February 2003 (Revised April 2004)
- Case
Pharmaceutical Industry, The: Challenges in the New Century
By: Stephen P. Bradley and James Weber
Provides a broad overview of the numerous internal and external forces that were driving change in the global pharmaceutical industry in 2003. These forces--including downward price pressures, political and social pressures, increased development costs, new... View Details
- January 2003
- Case
Exchange Rate Policy at the Monetary Authority of Singapore
By: Mihir A. Desai and Mark Veblen
The Monetary Authority of Singapore (MAS) is responsible for the country's monetary policy, and its decisions are intended to support the country's overall strategy for sustainable economic growth with price stability. MAS has been very successful in managing exchange... View Details