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Show Results For
- All HBS Web
(8,536)
- People (32)
- News (1,481)
- Research (5,641)
- Events (36)
- Multimedia (31)
- Faculty Publications (3,799)
- 1994
- Book
Adding Value: Brands and Marketing in Food and Drink
By: Geoffrey Jones and Nicholas J. Morgan
Branding is one of the most prominent topics in business today. This volume explores both the impact it has had on major products and the business strategies which have shaped the success, or failure, of these brands. Focusing on the history of marketing in the food... View Details
Jones, Geoffrey, and Nicholas J. Morgan, eds. Adding Value: Brands and Marketing in Food and Drink. London: Routledge, 1994.
- 19 Jan 2021
- Blog Post
2+2 Where Are They Now Spotlight: Marc Duranteau (MBA 2019)
both the mentees and me to learn from each other! What impact has HBS had on your career? The value of my HBS MBA is mainly the personal growth it allowed me to have (and it was gigantic!). The biggest impact HBS had on me was to greatly View Details
- March 2004 (Revised November 2012)
- Teaching Note
P&G Japan: The SK-II Globalization Project (TN)
Traces changes in P&G's international strategy and structure, culminating in Organization 2005, a reorganization that places strategic emphasis on product innovation rather than geographic expansion and shifts power from local subsidiary to global business management.... View Details
- 22 Oct 2007
- Research & Ideas
Bringing ‘Lean’ Principles to Service Industries
quickly because bugs are discovered in the system earlier in the development process. Wipro also uses tools specific to the software development process based on lean... View Details
- November 2009
- Case
The HLB Turnaround
By: Lynda M. Applegate, Bhaskar Chakravorti and Laura Winig
Ford Pearson has recently taken over as CEO of HLB, a Chicago-based product design and development firm (and once one of the largest in the business), to help turn it around after a series of crises that had seriously threatened its survival. Pearson has personally... View Details
Keywords: Business Organization; Business or Company Management; Private Equity; Restructuring; Product Design; Corporate Finance
Applegate, Lynda M., Bhaskar Chakravorti, and Laura Winig. "The HLB Turnaround." Harvard Business School Case 810-023, November 2009.
- February 2019 (Revised June 2019)
- Case
Where to Grow Next at Online Marketplace OLX
By: Thales Teixeira, Leandro A. Guissoni and Samy Dana
The CEO of OLX Brazil, an online classifieds platform business, is debating among multiple paths to grow sustainably (i.e., profitably) without the need for investor money. The options under consideration are (1) penetration growth by focusing on the core, (2) new... View Details
Keywords: Online Marketplace; Growth; Customer Acquisition; Facebook; Two-sided Network; E-commerce; Classifieds; Naspers; Schibsted; Innovation; Startup; Digital Platforms; Internet and the Web; Growth and Development Strategy; Business Model; Innovation and Invention; Business Startups; Decision Choices and Conditions; Brazil
Teixeira, Thales, Leandro A. Guissoni, and Samy Dana. "Where to Grow Next at Online Marketplace OLX." Harvard Business School Case 519-064, February 2019. (Revised June 2019.)
Jeffrey J. Bussgang
General Partner, Flybridge Capital Partners
Former entrepreneur turned VC, HBS Senior Lecturer, author of three, dad of three, husband of one, civic leader, and fan of all Boston sports.
Jeffrey J. Bussgang is a Senior... View Details
- October 2004 (Revised June 2006)
- Background Note
A Note on Analyzing and Choosing a Job Offer
Provides insights and observations into the process of analyzing and choosing a job offer. Teaching Purpose: To assist in career planning. View Details
Higgins, Monica C. "A Note on Analyzing and Choosing a Job Offer." Harvard Business School Background Note 405-017, October 2004. (Revised June 2006.)
- July 2023 (Revised July 2025)
- Case
Miracle Therapeutics: Negotiating an IP License (A)
By: Satish Tadikonda, Michael Singer, William Marks and Wendi Yajnik
(General Experience Case) Beth Sharp and Jennifer Brilliant founded Miracle Therapeutics based on intellectual property developed by Brilliant and her post-doctoral student, John Supreme, in Brilliant’s lab at Elite University (EU). Miracle will have to obtain a... View Details
Tadikonda, Satish, Michael Singer, William Marks, and Wendi Yajnik. "Miracle Therapeutics: Negotiating an IP License (A)." Harvard Business School Case 824-020, July 2023. (Revised July 2025.)
- 04 Feb 2022
- Book
Beyond the Cold War: Reinventing Socialism in 5 Countries
Although many view socialism through the rigid lens of Soviet orthodoxy, it has always been a work in progress and an evolving and adaptable ideology on a global scale, says Harvard Business School Marvin Bower Associate Professor Jeremy Friedman. In his new book, Ripe... View Details
Keywords: by Dina Gerdeman
- April 1986 (Revised May 1989)
- Case
Alloy Rods Corp.
By: Frank V. Cespedes
In July of 1985 the managers of Alloy Rods (who recently purchased the company through a leveraged buyout arrangement) find that their chief competitor (a company more than 6 times as large as Alloy Rods) has introduced a new product clearly aimed at Alloy's most... View Details
Keywords: Leveraged Buyouts; Business Strategy; Business or Company Management; Financial Strategy; Marketing Strategy; Marketing Channels; Product Development
Cespedes, Frank V. "Alloy Rods Corp." Harvard Business School Case 586-046, April 1986. (Revised May 1989.)
- January 1995
- Case
Understanding User Needs
By: Marco Iansiti and Ellen Stein
Presents an introduction to methods for understanding user needs in product development. Describes a number of techniques including the use of focus groups, interviews, questionnaires, the Kano method, Lead User analysis, the Product Value matrix, OFD, etc. Provides a... View Details
Keywords: Customer Satisfaction; Customer Value and Value Chain; Product Development; Mathematical Methods
Iansiti, Marco, and Ellen Stein. "Understanding User Needs." Harvard Business School Case 695-051, January 1995.
- March 2019
- Article
Economics of Converting Renewable Power to Hydrogen
By: Gunther Glenk and Stefan Reichelstein
The recent sharp decline in the cost of renewable energy suggests that the production of hydrogen from renewable power through a power-to-gas process might become more economical. Here we examine this alternative from the perspective of an investor who considers a... View Details
Keywords: Sustainability; Clean Technology; Renewable Energy; Energy Storage; Sustainability Management; Sustainable Business; Synergies; Green Hydrogen; Green Technology; Environment; Decarbonization; Carbon Emissions; Carbon Abatement; Energy; Accounting; Decision Making; Economics; Environmental Management; Growth and Development; Management; Operations; Science; Transportation; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Africa; Asia; Europe; North and Central America; South America; Middle East
Glenk, Gunther, and Stefan Reichelstein. "Economics of Converting Renewable Power to Hydrogen." Nature Energy 4, no. 3 (March 2019): 216–222.
- June 2008 (Revised October 2008)
- Case
International Carbon Finance and EcoSecurities
By: Andre F. Perold, Forest L. Reinhardt and Mikell Hyman
In late 2007, EcoSecurities had to decide whether to undertake a new Clean Development Mechanism (CDM) project in China. EcoSecurities was an aggregator of carbon credits and also invested directly in projects that produced carbon credits. Governments and firms... View Details
Keywords: Non-Renewable Energy; Cost Management; Investment Return; Business and Government Relations; Risk and Uncertainty; Investment; Cash Flow; Valuation; Pollutants; Environmental Sustainability; Financial Services Industry; China
Perold, Andre F., Forest L. Reinhardt, and Mikell Hyman. "International Carbon Finance and EcoSecurities." Harvard Business School Case 208-151, June 2008. (Revised October 2008.)
- November 2003 (Revised March 2004)
- Supplement
GE's Talent Machine: The Making of a CEO
CEO Jeff Immelt, ex-CEO Jack Welch, and HR Chief Bill Conaty discuss how GE has made talent development a source of sustainable competitive advantage. Immelt describes GE's deeply embedded philosophy around its people and how it has allowed the company to add value... View Details
Keywords: Business Conglomerates; Talent and Talent Management; Human Resources; Business or Company Management; Performance Capacity; Performance Effectiveness; Competitive Advantage; System; Value
Bartlett, Christopher A. "GE's Talent Machine: The Making of a CEO." Harvard Business School Video Supplement 304-804, November 2003. (Revised March 2004.)
- June 2017 (Revised May 2018)
- Supplement
Hilti Fleet Management Video Supplements
By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer
This case explores the introduction of fleet management in the construction industry by the premium power tools manufacturer Hilti in 2000. Following its customers’ needs, Hilti moved from selling power tools to leasing them as a service. The introduction of the new... View Details
Keywords: Hilti; Business Model Innovation; Fleet Management; Decision-making; Implementation; Power Tools Industry; Europe; Switzerland; Liechtenstein; Business Model; Restructuring; Transformation; Transition; Customer Value and Value Chain; Construction; Leasing; Strategy; Decision Making; Construction Industry; Switzerland; Liechtenstein; Germany; Austria; Europe; United States; Asia; Brazil; China; Latin America; North America; Africa; Japan; Hong Kong
Casadesus-Masanell, Ramon, Oliver Gassmann, and Roman Sauer. "Hilti Fleet Management Video Supplements." Harvard Business School Multimedia/Video Supplement 717-808, June 2017. (Revised May 2018.)
- 2013
- Working Paper
Managers and Market Capitalism
By: Rebecca Henderson and Karthik Ramanna
In a capitalist system based on free markets, do managers have responsibilities to the system itself? If they do, should these responsibilities shape their behavior when they are engaging in the political process in an attempt to structure the institutions of... View Details
- Research Summary
Reverse Innovation
VG and Chris Trimble reveal a bold discovery with far-reaching implications in REVERSE INNOVATION: Create Far From Home, Win Everywhere (Harvard Business Review Press; April 10, 2012;... View Details
- October 1959 (Revised May 1983)
- Case
Sunshine Builders, Inc.
By: Arch-Richard Dooley and Wickham C. Skinner
Production setup of a successful home builder. View Details
Dooley, Arch-Richard, and Wickham C. Skinner. "Sunshine Builders, Inc." Harvard Business School Case 606-024, October 1959. (Revised May 1983.)
- September 2017 (Revised February 2018)
- Case
Becton Dickinson: Global Health Strategy
By: Mark R. Kramer and Sarah Mehta
Becton, Dickinson and Company (BD) was a medical technology firm headquartered in Franklin Lakes, New Jersey, with 43,000 employees and 2016 revenues of $12.5 billion. For several years, the company had pursued developing products that created shared value, defined as... View Details
Keywords: Shared Value; Creating Shared Value; Odon Device; Medical Technology; Value Creation; Values and Beliefs; Philanthropy and Charitable Giving; Health; Health Care and Treatment; Health Testing and Trials; Emerging Markets; Social Issues; Competitive Strategy; Medical Devices and Supplies Industry; Africa; Asia; Middle East
Kramer, Mark R., and Sarah Mehta. "Becton Dickinson: Global Health Strategy." Harvard Business School Case 718-406, September 2017. (Revised February 2018.)