Marketing Plans - Publications - Faculty & Research

05 Nov 2014
What Do You Think?

Are We Entering an Era of Neuromanagement?

don't know enough about the human brain to make hiring judgments based on monitoring activity within certain parts of the brain, or about the people who plan to use neuromanagement or about their motives I caution you to be careful what... View Details

Keywords: by James Heskett

28 Apr 2021
Blog Post

Alumni Spotlight: Cissy Chen (MBA 2019)

values taught in this class within the firm. In these HBS courses and in the work you have pursued, you have gained perspective on ESG frameworks and their application to the markets in Asia. Can you provide an example of how you’ve... View Details

06 Sep 2005
Research & Ideas

The Best Place for Retirement Funds

For many investors planning for retirement, asset allocation is a crucial issue. How much should I put into stocks, bonds, and cash? But Harvard Business School professor Daniel Bergstresser says that households with substantial assets in... View Details

Keywords: by Ann Cullen

16 Jun 2023
Blog Post

The HBS Climate Rising Podcast Reaches 50 (Episodes)

themed series in 2022 covered several angles of corporate decarbonization—from HP’s climate plan to startup BlocPower’s strategy to electrify and decarbonize buildings, Aspen Institute’s collaborative initiative to help decarbonize ocean... View Details

Web

Leading a Family Business - Course Catalog

course you will build those skills, learning from the experiences of those who have successfully navigated the risks and rewards of being a family business leader. Career Focus: The course will be relevant if you plan to: Work for a... View Details

01 Mar 2013
News

Making Change

finding allies in several HBS professors bolstered my confidence to take the leap. When I graduated, I had nothing but a business plan and the $3,000 pitch prize. Then came the $25,000 HBS fellowship in 2009. Today, we are a $3 million... View Details

Keywords: Margie Kelley; housing; gay rights; diabesity; disability; Construction of Buildings; Construction; Educational Services; Social Assistance; Health, Social Assistance; News, Library, Internet, and Other Services; Information; Real Estate

17 Mar 2015
News

The First Five Years: Adam Enbar (MBA 2010)

everything. I would get in at 6 a.m. to clean the office and make coffee, and then just do whatever needed to be done in order to move the ball forward, from sales and marketing to finance and accounting (top of my mind during the first... View Details

Keywords: Technical and Trade Schools; Educational Services

June 2020
Case

Career Karma: Growth in a Time of Global Uncertainty (A)

By: Laura Huang, Elizabeth Jiang and Brandon Yu

Career Karma is a startup focused on helping individuals looking to transition careers into computer engineering roles or similar fields by preparing them for formal technical training programs, or “coding bootcamps,” that would lead to a successful career pivot upon... View Details

Citation

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01 Feb 2011
First Look

First Look: Feb. 1

and where the host does not punish symbiont misbehavior. Coordinating Marketing and Sales in B2B Organizations Authors:Frank V. Cespedes Publication:In Business to Business Marketing Handbook. Edward Elgar... View Details

21 Mar 2016
Lessons from the Classroom

When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)

Boston. Elberse is remaining mum on celebrities planning to attend the next session in order to protect their privacy. Participants sign up to learn strategies for launching creative products, managing talent, coping with advances in... View Details

Keywords: by Dina Gerdeman; Entertainment & Recreation; Sports; Media & Broadcasting; Education

18 Jun 2014
Research & Ideas

Leading Innovation is the Art of Creating ‘Collective Genius’

auctioneer eBay, and the marketing division of automaker Volkswagen in Europe. Willing To Take Chances In a chapter devoted to how executives can create the ability to innovate in their group, the authors explore how Pixar's Brandeau,... View Details

Keywords: by Kim Girard

22 Jul 2014
First Look

First Look: July 22

improving resource efficiency, optimizing care over the complete care cycle, and planning and budgeting of resource capacity. It also mentions that TDABC enhances quality of care and clinical outcomes while reducing healthcare costs.... View Details

Keywords: Sean Silverthorne

03 Mar 2003
Research & Ideas

The Ingredients of a Deal Disaster

and a last-minute plan to swap employees between the two companies, the dealer conflicts intensified, KDC market share declined sharply, losses mounted, 2,000 jobs were cut, and ultimately, the venture was... View Details

Keywords: by Ron S. Fortgang, David A. Lax & James K. Sebenius

01 Dec 2014
News

Alumni and Faculty Books for December 2014

Herlihy (MBA 1981) (Gerard A. Herlihy) A satire about another out-of-control commodity and stock market boom. Blowing Smoke: Essays on Energy and Climate by Rud Istvan (MBA 1974) (Strategic Book Publishing and Rights Co.) From the... View Details

18 Dec 2018
First Look

New Research and Ideas, December 18, 2018

describe the enormous changes in the markets for therapies for rare diseases that have emerged over recent decades. The most prominent example is the fact that the profit-maximizing price of new orphan drugs appears to be greater today... View Details

Keywords: Dina Gerdeman

04 Apr 2018
Op-Ed

Op-Ed: Why Private Investors Must Fund 'New Nuclear' Power Right Now

markets choose the winners, not government officials—no matter how well-intentioned. No politician seeks public financing for a specific competitor without threat of voter reaction. In short, competition does what it is supposed to do. We... View Details

Keywords: by Joseph Lassiter; Energy; Green Technology

01 Apr 2002
News

Pamela Thomas Graham

giving advice and not being in the position to actually execute it." Today, as president and CEO of CNBC, the financial news network viewed in almost 200 million households worldwide, the Detroit native's job is all about execution. Her dual role includes overseeing... View Details

Keywords: Amusement, Gambling, and Recreation Industries; Arts, Entertainment

07 Apr 2003
Research & Ideas

XTV: Xerox’s Attempted Recovery From “Fumbling the Future”

By the end of the second spin-off regime, Xerox's position in the copier market had begun to improve. While its share of the market would never return to 80 percent levels, Xerox was able to regain more than... View Details

Keywords: by Henry Chesbrough

07 May 2013
First Look

First Look: May 7

Publications 2006 Review of Financial Studies Unstable Equity: Combining Banking with Private Equity Investing By: Fang, Lily H., Victoria Ivashina, and Josh Lerner Abstract—Bank-affiliated private equity groups account for 30% of all private equity investments.... View Details

Keywords: Carmen Nobel

01 Sep 2012
News

What’s the Big Idea?

companies (in terms of both stock market and accounting measures) that adopted almost none of these policies. Energized by Eccles’s work, the effort to advance integrated corporate reporting as a vehicle for transforming capitalism is... View Details

Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Corporate Services; Colleges, Universities, and Professional Schools; Educational Services; Management

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