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- All HBS Web
(3,061)
- People (7)
- News (903)
- Research (1,669)
- Events (10)
- Multimedia (16)
- Faculty Publications (840)
- Web
Credential of Digital Innovation and Strategy | HBS Online
Determine which metrics to use to measure a campaign’s success and practice calculating its effectiveness Balance brand-building and performance marketing Unpack strategies for increasing engagement, including personalization,... View Details
- 12 Jan 2004
- What Do You Think?
How Should We Think About the Exportation of Jobs?
in markets for labor fueled by dramatic improvements in communication. Those with a global, macro economic view tended to regard these developments as long overdue. Those concerned about the psychological and social impact of job... View Details
Keywords: by James Heskett
- 30 Oct 2007
- First Look
First Look: October 30, 2007
properties help us understand how the intensity of communication among group-members and some select structural characteristics of the group affect recognition outcomes in novel and structurally ambiguous worlds. In particular, we... View Details
Keywords: Sean Silverthorne
- Web
IFC India 2025: From Gray to Green: A Glimpse of the Future of Green Hydrogen in India - Blog - Business & Environment
Careers Climate Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable Production... View Details
- 01 Oct 2000
- News
Linda B. Kanner: All in the Family
"counterphobic move." Punch cards and mainframes were the technological order of the day when she enrolled at HBS, and a successful career in marketing -- including top-level positions at J. Baker Inc. and Bank of New England -- had... View Details
Keywords: Julia Hanna
- 01 Mar 2011
- News
Local Hero
marketing for the Giants. “My job was to put warm butts into cold seats,” notes Baer, who says he learned a lot about all aspects of the business during the three years he spent promoting fan interest and attendance at the notoriously... View Details
- 01 Jun 2013
- News
Collective Wisdom
idea is that there are some problems that require collective input and cumulative knowledge-building. Open-source communities are a very powerful way to get that done. We used to think that software had to be developed by lots of... View Details
- 01 Sep 2006
- News
Charting the Year Ahead
percentage takes advantage of them. Insightful demographic and psychographic profiles have been developed from alumni survey data that will enable the committee, chaired by Jim Rice (MBA 1986), to recommend segment-specific marketing and... View Details
- 10 Jul 2000
- Research & Ideas
Entrepreneurship in Europe
entrepreneurial communities and four recent trends in entrepreneurial activity. The characteristics that make entrepreneurship thrive, said Stevenson, include: resource mobility; reinvestment in the community; joy in the success of... View Details
Keywords: by Kenneth Liss
- Profile
Tony He
look forward to engaging with issues in development and creating positive change. As emerging markets continue to grow, firms and governments are looking to understand how to operate more effectively in these environments and to create... View Details
Keywords: Nonprofit / Government
- 01 Mar 2017
- News
Swimming with the Stream
(Above: photo by Christina Gandolfo) When Kiran Gandhi (MBA 2015) thinks about marketing her music, she thinks about it in consumer product terms. A feminist activist and former drummer for Grammy-nominated artist M.I.A., she wants her... View Details
Keywords: Dan Morrell
- 01 Jun 2009
- News
IXP 2009
Piemonte, IXP associate director. “With respect to students, the key component most appreciated is the opportunity to engage in field-based exercises that allow them to interact directly with the communities and business leaders they... View Details
- 26 Feb 2018
- Research & Ideas
The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels
FangXiaNuo Airbnb is revolutionizing the lodging market by keeping hotel rates in check and making additional rooms available in the country's hottest travel spots during peak periods when hotel rooms often sell out and rates skyrocket, a... View Details
- 01 Oct 1998
- News
A Long and Winding Road
workload? The job market confronted us with a reality check during our second year - factors that weighed in were income, location, personal satisfaction, and professional growth, to name a few. Having grappled with these decisions, we... View Details
Keywords: Wayne R. Vibert (MBA 1973)
- 13 Nov 2018
- Blog Post
Leadership Fellow Henry Tsai: Working with City Leadership to Leverage Technology
Henry’s 2017 Fellowship year drew him into “ambitious tech projects solving big challenges in the city. This is not tech for tech’s sake, but to address issues like housing, transportation, and access to city hall.” Among Henry’s first responsibilities was to work with... View Details
- 23 Apr 2024
- Blog Post
Alumni in Climate Networking Series: Chicago
Personally, I got to meet alumni working on electrifying our transportation system, setting up software platforms to help with ESG reporting, advising berry farmers, and an entrepreneur who created a marketing firm focused on key social... View Details
- 07 Dec 2015
- News
Nurturing a Healthy Food System for Producers and Consumers
staff nearly 6 million meals per year. Through a multi-year grant, the school has developed new relationships with local growers, processors, and distributors and funded educational and marketing efforts to create an engaged campus... View Details
- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
considering the value of physical billboards in these micro aerospace communities as an alternative way to reach their ideal customer. Their question: When is the right time for Stell to experiment with marketing, and how should they... View Details
- 01 Jun 2023
- News
Spray Canon
prominence began as a social process of “cultural consecration” within the artist’s own community and on the city’s streets, then progressed to high-profile shows and museum exhibits. “That part is certainly about social legitimacy and... View Details
- 16 May 2018
- Research & Ideas
How Companies Managed Risk (and Even Benefitted) in World War Internment Camps
problems. Yet, they also enjoyed unexpected benefits, including plenty of networking and after-war opportunities for the tight community of German businesspeople in India. "The business implications of civil internment are uncharted... View Details